Posted on November 7, 2025
Župa Dubrovačka, a coastal area just south of Dubrovnik, is quickly emerging as a major player in Croatia’s tourism scene. New figures for 2025 reveal a strong growth trajectory, with the number of nights increasing by 9.8% in October alone compared to the same period last year. A quiet and scenic alternative to Dubrovnik’s bustling Old Town, Župa Dubrovačka continues to attract local and international visitors.
October sees strong tourism performance
October 2025 was a banner month for Župa Dubrovačka, as the region reported a significant rise in overnight stays. The overnight stay index for the month was 109.84, an increase of 9.8% compared to October 2024. Both Croatian residents and international travelers contributed to this growth. Domestic tourism increased by 2.18%, while the number of foreign visitors reached more than 51,000 overnight stays, which demonstrated the region’s attractiveness to a wide range of tourists.
The area’s ability to maintain its charm and laid-back atmosphere, while still being within easy reach of Dubrovnik’s popular attractions, has made it an increasingly popular alternative for those looking for a quieter Croatian experience.
Amazing growth throughout 2025
Looking at cumulative data from January to October 2025, Župa Dubrovačka saw a 15.1% increase in overnight stays compared to the same period in 2024. This represents a strong and consistent growth pattern for the destination. The overall overnight stay index for the year stands at 115.10, driven largely by domestic and international visitors. The domestic overnight stay index reached 113.53, while foreign tourists accounted for nearly 600,000 overnight stays, reflecting the growing popularity of this peaceful destination.
Why is Župa Dubrovačka gaining popularity?
What makes Župa Dubrovačka such an attractive destination? The area offers the perfect combination of scenic beauty, tranquil surroundings and easy access to Dubrovnik. Visitors can experience the tranquility of this picturesque coastal area, with its pristine beaches and charming villages, all just a short drive from the cultural and historical attractions of Dubrovnik.
Unlike Dubrovnik, which can become overcrowded with tourists, Župa Dubrovačka offers a more relaxed atmosphere, making it ideal for visitors who want to escape the hustle and bustle of the city without missing out on its famous attractions. The area’s excellent infrastructure, which includes a wide range of accommodation and improved transport links, also ensures that visitors can enjoy a high level of service while immersed in the natural beauty of the area.
A quiet alternative with easy access to Dubrovnik
One of the main advantages of staying in Župa Dubrovačka is its proximity to Dubrovnik. Tourists can admire Dubrovnik’s historical and cultural landmarks, such as the Old Town and city walls, while retreating to the tranquil beaches of Župa Dubrovačka at the end of the day. This balance between comfort and tranquility makes Župa Dubrovačka an attractive base for visitors who want to experience the excitement of Dubrovnik and the tranquility of the surrounding area.
The area’s commitment to sustainability and local culture has also played a role in its growing appeal. The authentic Croatian experience that Župa Dubrovačka offers, combined with its natural beauty and peaceful atmosphere, makes it an increasingly sought-after destination for those looking to experience a different side of Dubrovnik-Neretva County.
Looking to the future: A bright future for Župa Dubrovačka
With the positive trend in tourism showing no signs of slowing down, Župa Dubrovačka is on its way to becoming a staple of Croatia’s tourism scene. As more travelers look for less crowded destinations that still provide access to Dubrovnik’s historical landmarks, the popularity of Župa Dubrovačka is expected to continue to grow. Continued investments in the region in infrastructure and tourism services will only enhance its attractiveness in the coming years, ensuring that it remains the best choice for visitors to Croatia.
conclusion
The impressive growth achieved by Župa Dubrovačka in 2025, with a 15% increase in the number of nights, highlights the growing importance of the region as a major tourist destination. Its unique combination of scenic beauty, tranquil atmosphere and convenient location near Dubrovnik make it a top choice for travelers looking to escape the crowds while still enjoying access to Dubrovnik’s cultural riches. As Župa Dubrovačka continues to develop, it is set to remain one of the most sought-after destinations in Croatia.
