Posted on November 6, 2025
Italy has become a top destination for winter travel, with travelers from the US, Canada, Germany and Switzerland driving a surge in bookings. This rise is largely due to anticipation of the 2026 Milan-Cortina Winter Olympics, which is generating increasing interest in northern regions such as Lombardy, Trentino-South Tyrol and Veneto. However, outside the Olympic host regions, Italy’s appeal extends to its lesser-known winter gems, where visitors are drawn to the stunning landscape, vibrant city life and outdoor adventures. As travelers seek Olympic excitement and off-the-beaten-path destinations, Italy’s diverse offerings make it a favorite winter destination for 2025 and beyond.
This winter, Italy is attracting the attention of travelers around the world, surpassing usual destinations such as ski chalets in the Alps and cabins in Canada. According to a recent winter travel report, Italy has been named the most popular destination for winter 2025, thanks in large part to the hype surrounding the Milan Cortina 2026 Winter Olympics.
The Winter Olympics push Italy to the forefront
Interest in Italy as a winter getaway is growing significantly, with particular attention being paid to the northern regions of Trentino, South Tyrol, Lombardy and Veneto, regions that will host events during the 2026 Winter Olympics. The upcoming Olympics have undoubtedly fueled this increase, with Lombardy seeing a significant increase in bookings compared to the previous year. The combination of Olympic events and the stunning Alpine scenery of these regions has made Italy a must-visit destination for winter travelers.
But Italy’s draw is not limited to the Olympic Games alone. International travelers from countries such as Germany, Canada, Switzerland and the United States flock to Italy in droves, eager to experience the country’s rich culture, stunning landscapes and world-class cuisine. Italian locals even choose to explore their Olympic-ready regions for a winter getaway close to home.
The rise of the “travel portal” in winter tourism
While the Winter Olympics are a major draw, data reveals a growing trend in winter travel: “gateway travel.” More and more travelers are choosing destinations that allow them to enjoy the vibrancy of city life while providing easy access to outdoor adventures. This trend is reshaping how winter vacations are planned, as travelers seek a balance between culture, comfort and nature.
A perfect example of this trend can be found in the Australian Capital Territory. Known for its bustling dining scene, cultural attractions and lively markets, Canberra also offers visitors the opportunity to escape into nature. Scenic hiking trails and wildlife encounters are just a short drive away, offering the perfect blend of urban excitement and natural beauty.
Winter holidays emerging around the world
In addition to Italy, there are many other destinations around the world that are gaining attention for their ability to offer urban energy and access to outdoor adventure. In Chile, the Santiago Metropolitan Area has become a hot winter destination. Here, visitors can ski in the Andes during the day and then explore the city’s lively neighbourhoods, art galleries and wine bars at night, offering an enticing mix of adventure and culture.
Germany’s Goslar, located in the Harz Mountains, is another rising star in the world of winter tourism. The UNESCO-listed medieval city centre, with its cobblestone streets and magical Christmas markets, provides a charming and peaceful winter escape. It’s an ideal destination for travelers who want a traditional European holiday atmosphere, but without the crowds.
Other popular winter destinations
Several lesser-known destinations also make their mark as top winter getaways:
- Prachuap Khiri Khan, Thailand: Known for its relaxed coastal atmosphere, this Thai destination offers a peaceful getaway with tranquil beaches and warm weather, providing a welcome escape for those looking to avoid the cold.
- San Jose, Costa Rica: Located in the heart of Costa Rica, this vibrant city serves as a gateway to the country’s volcanoes and rainforests. Travelers can explore the lush landscape by day and enjoy the city’s vibrant culture by night.
- Goiás State, Brazil: Rich in colonial history and natural beauty, Goiás offers a diverse winter experience. From its historic cities to its sprawling parks, the region invites travelers to discover Brazil’s hidden treasures.
- Cordoba, Colombia: A destination where tropical warmth meets rich culture, Cordoba is quickly becoming a favorite destination for those seeking sunny weather and a vibrant atmosphere. Its combination of history, culture, and warm temperatures make it a unique choice for winter travelers.
The United States, Canada, Germany and Switzerland are driving a surge in winter travel to Italy, driven by the excitement of the 2026 Milan-Cortina Winter Olympics and the country’s mix of Olympic hotspots and lesser-known winter destinations that offer a mix of city life and nature.
Heading into the winter of 2025, Italy stands at the forefront of global travel, especially with the 2026 Milan Cortina Winter Olympics drawing international attention to the country. However, the growing trend of gateway travel is shaping the future of winter tourism. With destinations like Canberra, Santiago and Goslar offering the perfect balance between city life and nature, travelers now have more options than ever for a winter getaway that suits their unique preferences. Whether you’re looking for the excitement of a major sporting event or the magic of a lesser-known getaway, winter 2025 promises to offer diverse and unforgettable travel experiences.
