Posted on November 9, 2025
Singapore has become a hotspot for Chinese tourists, thanks to a recent visa-free travel agreement and a growing trend for short-haul independent trips. Since the policy was introduced in early 2024, millions of visitors from mainland China have been drawn to the city-state, drawn by its clean streets, modern architecture and distinctive landmarks. However, while Singapore’s appeal remains strong, many young travelers are struggling with high prices, sparking conversations about whether the city offers good value for money.
Visa-free travel leads to record numbers of arrivals
The visa waiver agreement has opened doors to a new generation of Chinese tourists. In 2024, more than three million travelers from China visited Singapore – an increase of 126 percent compared to the previous year – accounting for nearly 20 percent of total international arrivals. By September 2025, another 2.5 million had already visited the country, indicating a continued increase in tourism from the mainland.
This growth is driven by more than just easier entry requirements. The demand for post-pandemic travel, coupled with the rise of “da ka” tourism – a social media trend where travelers visit picturesque places to document and share experiences – has made Singapore particularly attractive. Chinese platforms such as RedNote and Douyin are amplifying the city’s reputation, presenting it as a clean, modern and aspirational destination. From Marina Bay Sands to Jewel Changi Airport, Singapore’s visual charm has become a key driver of travel decisions.
Young travelers face higher costs
Despite the city’s attractiveness, many visitors are surprised by its prices. Taxi rides, meals and accommodations often exceed expectations, especially for first-time travellers. Restaurants add a 9 percent goods and services tax and a 10 percent service charge, which can significantly increase final bills. Hotel rooms at three-star properties often cost more than 1,200 yuan per night, prompting visitors to carefully adjust their budgets.
To manage expenses, many Chinese tourists focus on budget-friendly options. Hawker centres, public transport and short stays have become popular strategies. Some travelers limit themselves to one main meal per day while exploring the city, prioritizing experiences and sightseeing over luxury shopping.
Currency fluctuations and economic differences
Economic factors further influence cost perceptions. The strength of the Singapore dollar against the yuan has risen by about 6 to 7 percent since early 2023, while China’s slowing economic growth and deflation have made domestic prices more affordable. This discrepancy has made Singapore appear more expensive to Chinese visitors, affecting spending patterns and encouraging cost-conscious travel choices.
According to the Singapore Tourism Board, average per capita spending by Chinese visitors fell from S$2,270 in 2023 to S$1,490 in 2024. Data for early 2025 shows a slight recovery to S$1,520, suggesting visitors are spending more selectively while still enjoying the main attractions.
Safety, cleanliness and comfort are the driving force behind the appeal
Despite the high costs, Singapore’s reputation for safety, cleanliness and efficiency keeps visitors coming back. Many travellers, especially solo tourists and women, consider the city a reliable and safe destination compared to other regional options. Well-maintained public transportation, clean streets, and easy English language navigation contribute to a comfortable and convenient travel experience.
These qualities are especially valuable to young Chinese travellers, who prioritize peace of mind alongside sightseeing. The city’s regulated environment, food safety standards, and manageable crowding levels make it an attractive alternative to destinations perceived as less safe or less regulated.
Social media shapes travel choices
Social media has become a central tool for Chinese travelers planning trips. Platforms like RedNote and Douyin provide itinerary ideas, travel tips, and inspiration for photo-friendly locations. The “da ka” trend, where travelers document visits to must-see places, has increased interest in Singapore’s visual landmarks, from Gardens by the Bay to the Merlion.
Tourism operators and local businesses have responded by creating visually engaging experiences designed to be shared via social media. Short videos showcasing cultural, culinary and scenic highlights have become an effective marketing tool, attracting younger audiences and enhancing the city’s appeal as an attractive photography destination.
Educational and cultural tourism is on the rise
Beyond aesthetics, some visitors show interest in Singapore’s urban planning, social policies and sustainability initiatives. Tours that explore public housing, community development and city management are gaining popularity among travelers looking for deeper insights into how Singapore developed into a major global city.
Retailers and entertainment venues are adapting, too. Cafés, attractions and entertainment spaces are designed to attract visitors and encourage them to capture and share their experiences. This combination of engagement and aesthetics enhances Singapore’s reputation as an educational and visually stunning destination.
Singapore’s balancing act
As Chinese tourist numbers continue to grow, Singapore faces the challenge of maintaining its premium status while remaining accessible to young travelers on a budget. While high costs may restrict discretionary spending, the city’s safety, beauty and convenience continue to attract millions.
For many Chinese travellers, Singapore is more than just a vacation spot – it represents modernity, ambition and cultural sophistication. Even when expenses are carefully managed, visitors are keen to explore and document the city’s famous landmarks, highlighting Singapore’s enduring appeal in an increasingly experience-driven digital travel market.
