Posted on November 8, 2025
The Tunisian island of Djerba is quickly becoming the top choice for travelers looking for a unique winter vacation. With its beautiful beaches, vibrant local culture and mild temperatures, Djerba provides the perfect escape from the cold European winters. Unlike traditional destinations like the Canary Islands, Djerba offers a mix of relaxation and authenticity, making it an ideal alternative for those looking for something different but equally sunny and affordable.
Tunisia is positioning itself as an attractive alternative to more traditional winter destinations such as the Canary Islands and Sharm El Sheikh for British tourists. Djerba, a small island off the country’s east coast, is being promoted as a refreshing option for those looking for a warm winter getaway. Known as the largest island in North Africa, Djerba offers a more temperate climate compared to the Canary Islands, with average winter temperatures dropping to around 16°C in January. While this may be cooler than other popular winter destinations, the island’s white sandy beaches, authentic Berber towns and vibrant café culture offer plenty of appeal.
Several UK tour operators, including TUI and easyJet Holidays, have begun offering Djerba as a winter sun destination. Both airlines launch flights from Luton and Manchester to Djerba in November 2024, highlighting the growing demand for this hidden gem. Holiday packages to Djerba are competitively priced, with prices similar to those in the Canary Islands for similar hotel deals, making it an affordable option for those seeking winter sun.
In October 2025, easyJet Holidays organized a familiarization trip to Djerba for travel agents, with additional trips planned in the future to help promote the destination further. The increase in flights from easyJet – which now operates up to 42 weekly flights to Tunisia – has contributed to a significant 40% increase in the number of British visitors to the country in 2025, taking the total number of British tourists to more than 395,000 in the first 10 months of the year. This increase has seen the UK overtake Germany as Tunisia’s second largest European market, with France retaining first place.
Looking forward, the year 2026 could witness even greater numbers, especially with the major celebrations scheduled to mark the 50th anniversary of the film’s filming. star wars In Tunisia. The island of Djerba, which served as the filming location for many famous scenes, will play a major role in this celebration. The event is scheduled to include a special concert in March featuring music from the film, as well as re-enactments of memorable scenes. This unique experience is expected to attract great interest star wars Fans and general tourists alike, enhancing Tunisia’s appeal as a destination for culture and history.
In response to growing interest, Tunisia is investing heavily in tourism infrastructure, allocating £350 million to renovate and reopen hotels. This investment includes major improvements, especially in areas far from the coast, such as the Sahara and Djerba. These improvements aim to enhance the overall visitor experience and ensure that the country remains competitive in the global tourism market.
One notable change is the transformation of Anantara Sahara Tozeur into a new luxury brand under the TUI umbrella, called Mora Sahara Tozeur. This upscale upgrade reflects Tunisia’s commitment to diversifying its tourism offering and providing upscale accommodation to meet the demands of the most discerning travellers.
As Tunisia continues to boost its tourism sector, the country is not only promoting its rich cultural heritage, but also positioning itself as an emerging winter sunshine destination that combines warmth, history and unique experiences. With its commitment to infrastructure improvements and the future star wars To mark the anniversary, Tunisia is preparing to attract more visitors from the UK and other parts of Europe in the coming years.
For British travelers looking to escape the cold and try something different, Djerba offers an exciting and affordable option. With its combination of culture, natural beauty and increased air connectivity, the island is quickly gaining recognition as one of North Africa’s best-kept secrets for winter sun.
