Posted on November 6, 2025
The long-awaited 5th Macau-Qingdao International Beer Carnival returns to Macau, a thriving tourism and cultural hub. The carnival, which will be held from November 6 to 16, is expected to improve tourism between the two cities and enhance trade and cultural relations. The event is expected to be one of Macau’s vibrant tourism offerings, with a focus on fostering close people-to-people relationships. This 11-day festival, which promises a variety of exciting attractions and experiences for tourists from all over the world, began with an opening ceremony held at the luxurious Wynn Palace.
A growing partnership between Macau and Qingdao
Macau’s strengthening ties with Qingdao, one of the largest cities in China’s Shandong province, has been a notable development in recent years. This partnership, driven primarily by tourism, cultural exchanges and business cooperation, continues to flourish, as evidenced by the increasing number of flights and visitors between the two cities. For example, more than 125 flights were registered on the Qingdao-Macao route this year, carrying more than 15,000 tourists and setting new records. This amazing growth reflects the expanding relationship between the two cities, a relationship strengthened by ongoing dialogue and joint initiatives.
Beyond tourism, the cities have also developed a mutual appreciation for each other’s products. Qingdao residents have shown keen interest in Macau’s culinary offerings, while consumers in Macau have shown a growing fondness for Qingdao’s leading beer brand Tsingtao. This cross-cultural exchange highlights the importance of such events in facilitating a deep understanding and appreciation of each other’s unique traditions and products.
Highlighting Macau’s tourism and cultural scene
The Macau-Qingdao International Beer Carnival is not only an important tourism event, but also a major cultural festival in the Macau calendar. Jointly organized by Asia Brewery (Macau) Co., Ltd, Wynn Resorts (Macau) SA, and the Macau Leisure Tourism Service Innovation Association, the event is supported by the government departments of Macau and Qingdao. The participation of these stakeholders underscores the importance of Carnival in Macau’s broader tourism strategy.
In a city known for its rich mix of cultures and experiences, the carnival offers a variety of attractions. It offers visitors the opportunity to immerse themselves in the art of beer making and the vibrant cultural exchanges between Macau and Qingdao. Moreover, with amazing beer tastings, live performances and traditional cooking demonstrations, the event promises to be an exciting and enriching experience for both locals and tourists alike.
See the Macau Tourism Office
The Macau Government Tourism Office (MGTO) has long supported events that not only promote tourism but also strengthen international relations. According to officials from MGTO, the expanding cooperation between Qingdao and Macau highlights the potential for the two cities to cooperate in areas beyond tourism, such as gastronomy, culture, sports and economic sectors. The Beer Carnival represents a perfect example of how these initiatives can be achieved.
By hosting such high-profile events, Macau continues to establish itself as a leading global tourism destination, offering much more than just casinos and world-class entertainment. Through continuous innovation and international cooperation, Macau aims to diversify its tourism offering and attract a wide range of visitors from all over the world. The 5th International Beer Carnival is a perfect embodiment of this strategy, combining entertainment, culture and gastronomy to create a unique experience that resonates with local and international audiences.
Wayne Macau’s role in supporting the success of the festival
Wayne McCaw, the festival’s main partner, was instrumental in the event’s success. With its world-famous hospitality and state-of-the-art facilities, Wynn Palace provided the perfect setting for the opening ceremony, creating an enchanting backdrop to this exciting festival. The hotel and casino resort, which has long been a cornerstone of Macau’s tourism industry, continues to play a vital role in promoting the city’s cultural and tourism initiatives.
Zoe Zhou Wenyu, chief marketing officer of Wynn Macau, spoke about the expansion of the event, noting that it represents a stronger confirmation of the ongoing cooperation between Macau and Qingdao. The carnival’s successful history over the past four years has laid a solid foundation for its latest iteration, which aims to raise cultural and trade exchanges between the two cities to new heights. By attracting international tourists and supporting local businesses, Wen’s participation reinforces its commitment to tourism development in Macau.
Macau’s broader economic and cultural development goals
In addition to its direct impact on tourism, the Macau-Qingdao International Beer Carnival also plays an important role in Macau’s broader development goals. This event is in line with the city’s goal of integrating culture, tourism and festivals as key pillars of its economic and social progress. This strategic alignment seeks to ensure that Macau remains a competitive and attractive destination in an increasingly globalized tourism market.
The carnival also provides an opportunity for businesses in Macau to showcase their products to a wider audience, strengthening their foothold in the competitive tourism and hospitality industry. At the same time, the event contributes to Macau’s continued economic prosperity by attracting thousands of visitors, both international and local, who bring economic benefits through spending on hotels, dining, transportation and other services.
As Macau seeks to diversify its tourism offering and reduce reliance on traditional industries, incorporating cultural festivals such as the Beer Carnival into the city’s tourism strategy is an essential step forward. By capitalizing on new and innovative tourism products, Macau is positioning itself for long-term success in the global tourism market.
A must-visit festival in Macau
An excellent example of how cross-border cooperation and cross-cultural interaction can have a significant and long-lasting impact on travel, business and local economies is the 5th International Beer Carnival between Macau and Qingdao. This event builds stronger ties and promotes understanding between Macau and Qingdao by respecting their shared traditions. This opens the door for future cooperation in trade, tourism and cultural exchanges.
The carnival promises to be an exciting and immersive experience for anyone traveling to Macau from November 6 to 16. Visitors are guaranteed to find something they will enjoy and remember thanks to the abundance of activities, regional specialties, and of course, Tsingtao beer. You won’t want to miss the carnival, whether you’re a beer lover, a cultural traveler, or just looking for a fun and exhilarating way to enjoy Macau’s offerings.
