According to the IDC report, these initiatives are already contributing to increased EBITDA profitability, while advanced systems of predictive maintenance and automated support systems.
AI also enables personalized offers and dynamic pricing, increasing average revenue per user (ARPU) and reducing churn.
Artificial intelligence-enhanced fraud detection systems help reduce losses while strengthening customer confidence and regulatory compliance. With artificial intelligence accelerating time to market for new services, telcos can better monetize new technologies like 5G and edge computing.
“In the longer term, as artificial intelligence develops, it will increasingly be recognized not just as a technological improvement, but as a strategic factor that will contribute to the sustainable growth of telecommunications operators,” the report says.
Meanwhile, global spending on telecommunications and pay-TV services will reach $1,532 billion in 2025, an increase of +1.7 percent year-over-year, according to an IDC report.
The latest forecast is slightly more optimistic than the forecast released earlier this year, as it projects a 0.1 percentage point higher growth in total market value.
Regional dynamics remain mixed, with inflationary effects, competition and average revenue per user (ARPU) trends playing a major role in shaping market trajectories, said Krešimir Alic, director of research at IDC’s global telecommunications services division.
The breakdown by type of telecommunication services confirms that the established trends remain unchanged, despite adjustments to the general market forecasts.
Mobile communications continue to dominate, driven by rising data consumption and the expansion of M2M applications, which offset declining revenues from traditional voice and messaging.
Fixed data services are also expected to grow steadily, driven by increasing demand for high-bandwidth connectivity.
The global communications services market is projected to grow by 1.5 percent per year over the next five years, maintaining a cautiously optimistic outlook.
