Posted on November 8, 2025
In a pioneering step to integrate entertainment and tourism. South Korea, France, Spain and Thailand They have joined Netflix and Imperatorthe Brazilian Tourism Board, at the launch Virtual travel guide in World Travel Market (WTM) London 2025. This collaboration aims to showcase Brazil’s vibrant culture, stunning landscapes and famous photography locations, starting with the Amazon, through a cinematic lens. By leveraging Netflix’s global reach and storytelling ability, the initiative hopes to inspire global audiences to explore Brazil beyond the screen. The guide serves as an innovative tool to promote sustainable travel, creating immersive experiences that connect viewers to real-world destinations. The partnership underscores the growing importance of Audio-visual tourismEncouraging travelers to discover the world through the stories they love, while promoting tourism and cultural exchange around the world.
The initiative redefines how audiences connect with destinations. By blending digital storytelling with tourism, it encourages travelers to go beyond the screen and experience Brazil’s culture, nature and creativity first-hand.
The Amazon region takes center stage
The first edition of the guide focuses on the Amazon, a region that symbolizes the spirit and diversity of Brazil. This immersive platform highlights popular locations featured in Netflix titles such as Rivers of faith, Invisible city 2, Rich in love 2and Love Is Blind: Brazil (Season 2).
Through this virtual experience, users can navigate the environmental beauty of the Amazon region, its bustling cities, and its unique traditions. From dense rainforest treks to lively markets and festivals, the guide paints a vivid picture of what the region has to offer. It also highlights Amazonian cuisine, folk art, and local ceremonies, all woven together through cinematic storytelling.
The initiative goes beyond visual appeal. It creates a bridge between entertainment and cultural awareness, allowing travelers to engage with Brazil’s natural and social heritage while supporting sustainable tourism.
The rise of audio-visual tourism
This project places Brazil within a growing global movement known as “audiovisual tourism.” Travelers around the world are increasingly choosing destinations featured in their favorite movies and series. Countries such as South Korea, Spain, France and Thailand have already embraced this trend, using their creative industries to attract visitors.
With this launch, Brazil positions itself as a global leader at the intersection of culture, technology and travel. The guide shows how storytelling can influence tourist behaviour, transforming cinematic emotion into real-world exploration. It is also in line with Embratur’s long-term strategy to enhance Brazil’s image as a country of natural diversity and cultural depth.
WTM London: The global stage to drive tourism in Brazil
The unveiling of the guide at the World Travel Market in London underscores Brazil’s ambition to combine innovation and sustainable tourism. As one of the world’s leading travel trade events, WTM provided the perfect platform to introduce this progressive concept to international audiences and industry leaders.
This launch highlights Brazil’s efforts to attract new markets through technology and creative partnerships. The guide not only celebrates the country’s film culture, but also serves as a powerful promotional tool for destinations that have often remained unexplored.
Expanding the experience: upcoming chapters in the future
The Amazon is just the starting point. The Virtual Travel Guide will continue to grow, revealing new topics and destinations in future editions. By 2026, it will include immersive experiences focused on the Pantanal wetlands, Brazil’s coast, and its famous culinary landscapes.
Each upcoming section will combine behind-the-scenes insights with travel itineraries, helping visitors connect with famous landmarks and lesser-known gems. This digital expansion reflects Brazil’s ongoing efforts to modernize its tourism strategy, using creativity as a primary driver of growth.
Strengthening tourism identity in Brazil
The partnership between Netflix and Embratur represents more than just a marketing campaign; It reflects a new model of cultural diplomacy. By showcasing authentic Brazilian settings through entertainment, the project inspires curiosity and encourages a deeper engagement with local traditions.
For travellers, the virtual guide provides a gateway to discovering the real Brazil – not just as a destination, but as a living story. For the tourism sector, it promises economic benefits by expanding visitor flows to areas outside traditional centers such as Rio de Janeiro or São Paulo.
As the world embraces digital discovery, Brazil’s innovative approach sets a new standard for global tourism marketing. The country’s cinematic landscape, when combined with modern technology, creates a story that invites travelers to live the story rather than just watch it.
A new way to experience Brazil
The collaboration between Netflix and Embratur is a bold step into the future of travel. It’s changing the way people plan trips, replacing guidebooks with immersive stories. As global audiences search for meaningful experiences, Brazil’s cinematic approach positions the country as a screen legend and a travel dream.
From the depths of the Amazon to the rhythm of Brazilian cities, this initiative celebrates the beauty of discovery – proving that sometimes, a journey begins on screen but ends in the traveler’s heart.
