Posted on November 9, 2025
Sierra Leone in World Travel Market (WTM) 2025 in London has made a huge impact by marketing its vitality Cultural tourism And excellent cuisine. Minister of Tourism and Cultural Affairs, Mrs. Nabila Farida TunisHe led the Sierra Leone delegation that presented the country’s colorful performances to the whole world at the event. The three-day event at the ExCeL Exhibition Center saw nearly 200 countries and more than 4,000 exhibitors showcasing their attractions.
This year, Sierra Leone’s participation focused not only on its natural attractions, but also on its growing reputation as a country Culinary destination. Through engaging experiences, including live food demonstrations and tasting sessions, Sierra Leone has sought to raise its profile Local cuisine As a major tourist attraction. Cassava and Potato leavesTraditional dishes of rich cultural significance were among the samples served, introducing visitors to the depth of Sierra Leonean gastronomy.
Culinary tourism: a highlight of World Travel Market London 2025
Sierra Leone’s efforts to integrate its food culture into its tourism offerings reflect a growing global trend towards food Gastronomy tourism. The country’s rich food traditions, often overlooked in mainstream travel promotion, are now being promoted as part of the country’s wider tourism strategy. the Global travel market It provided an ideal platform for Sierra Leone to attract the attention of international tourists seeking tourism Unique culinary experiences.
In addition to showcasing its cuisine, Sierra Leone also emphasized the role of food in care Cultural exchange. The country’s culinary heritage is closely linked to its culture Historical roots and Regional diversityoffering an authentic experience that matches the global desire for more original and Sustainable travel.
Strategic partnerships for multi-destination travel
The major announcement at WTM 2025 was the signing of A Strategic partnership Among Sierra Leone Ministry of Heritage and Tourism and Tourism in Qatar. This new cooperation aims to enhance Multi-destination travel between Sierra Leone and Qatartwo culturally rich destinations in West Africa and The Middle Eastrespectively. By joining forces, both countries plan to achieve development Integrated tourism packages and Joint promotional initiatives Targeting key international markets, especially in… Asia and Europe.
This partnership is expected to benefit both countries by encouraging travelers to explore two unique destinations in one trip. the Experimental markets This initiative includes: Italy, Spainand Chinawith plans for collaborative events, joint marketing campaigns, and the creation of joint travel itineraries. By pooling resources and promoting Regional tourismSierra Leone and Qatar hope to benefit from the growing demand for Multi-destination travel experiences.
Sierra Leone’s Cultural Heritage: Launching new tourism initiatives
Besides promoting its cuisine, Sierra Leone has also unveiled a major project aimed at further enhancing its tourism offering. In cooperation with Ministry of Culture, Sports and Youththe country announced the deployment of a Luxurious book About her Cultural tourism In partnership with the famous publisher Assouline. This book, part of a series on luxury destinations, will help raise Sierra Leone’s profile in the world Luxury travel market By presenting the state of the country legacy, Natural beautyand Cultural richness.
In addition to the book titled “Oman is the jewel of the Arabs.”It was launched to document an expedition he undertook Omani and British explorers Along the coast of Sierra Leone. This 30-day journey follows the historic path of the British explorer Bertram Thomasforms part of Sierra Leone’s broader strategy to raise awareness about it Cultural heritage and Tourist offers Through global publications and storytelling.
AITO 2026: Sierra Leone’s strategic role in tourism development
The future of tourism in Sierra Leone continues to unfold as the country prepares to host the World Cup Association of Independent Tour Operators (AITO) Conference 2026. This prestigious event is scheduled to coincide with AITO 50th anniversaryThey will gather around her 150 travel professionals To discuss trends in tourism, exchange ideas and explore new strategies for promoting global destinations. The conference will focus on Sustainable tourismThis provides an ideal opportunity for Sierra Leone to demonstrate its commitment Ecotourism and Community tourism.
By hosting the AITO conference, Sierra Leone plans to position itself as a leading country Leading destination For both luxury and Sustainable tourism in West Africa. This event will allow Sierra Leone to build relationships with key players in the industry and highlight its growth Tourism infrastructure To the target audience of Travel agents and Tour operators.
Sierra Leone’s growing status as a global tourism destination
Sierra Leone’s active participation in Global Trade Market London 2025 It represents an important milestone in its efforts to promote diversity in the country Tourist offers. Of its wealth Culinary heritage For its strategic partnerships with QatarSierra Leone is making its mark as a country Destination Which collects Cultural richness, Sustainabilityand authenticity. With upcoming initiatives such as United Nations Gastronomy Forum and ITO 2026 ConferenceSierra Leone is positioning itself as an emerging leader in Tourism in West Africa.
For travelers looking for a combination of Cultural exploration, Sustainable traveland Gastronomy tourismSierra Leone offers an attractive destination ripe for exploration. As efforts continue to strengthen it Tourism sectorThe country is on its way to becoming a top choice for those looking for rich travel experiences that offer more than just typical tourist attractions.
