Oman recognized for adventure, heritage and sustainable tourism at World Travel Market London: Everything you need to know

Posted on November 9, 2025

Sultanate Oman He won three prestigious awards in the world rankings for ‘Roaming 2025‘in World Travel Market (WTM) 2025 in LondonRepresenting its continued rise as a diverse and environmentally friendly travel destination. Oman, which has been recognized Adventure tourism, legacy and Cultural tourismand Sustainable tourismhas remained a charming and authentic travel destination, offering upscale and nature-friendly experiences.

Oman’s participation in this international event not only recognized its tourism credentials, but also introduced exciting new partnerships aimed at strengthening regional tourism cooperation.

Roaming Awards 2025: A testament to the tourism efforts in the Sultanate of Oman

the Wanderlust Awards 2025held as part of London World Trade Marketare known for recognizing excellence in travel destinations across several categories. This year, Oman emerged as a notable winner in three key areas:

1. Adventure tourism – Known for offering exciting and diverse outdoor activities, from desert safaris to trekking through the Hajar Mountains.
2. Heritage and cultural tourism – It is famous for its rich history, ancient forts, and UNESCO World Heritage sites such as the archaeological site Come on.
3. Sustainable tourism – Recognized for its commitment to environmentally friendly tourism and initiatives aimed at protecting its natural resources and cultural heritage.

These awards reflect the Sultanate’s dedicated efforts to promote responsible and community-based tourism, with a focus on preserving its cultural and environmental integrity while providing unique and enriching experiences for tourists.

Oman and Qatar are establishing stronger tourism ties

It is one of the most prominent landmarks of Amman Share the global trade market The announcement of a new strategic partnership with… Tourism in Qatarunder Discover Oman and Discover Qatar Platforms. This cooperation aims to enhance tourism between the two countries, and create integrated packages and joint promotional efforts to attract visitors from major global markets such as Asia and Europe.

The two tourism platforms will be developed jointly Multi-destination packages Which highlights shared cultural and natural offerings Oman and QatarEncouraging travelers to visit both countries in one trip. This partnership is poised to meet the needs of a thriving and discerning travel market looking for rich cultural experiences across the Middle East.

The pilot markets for this partnership include: Italy, Spainand ChinaBoth countries target travelers from these regions through joint tours and promotional campaigns. The collaboration will also see participation in major international tourism events and exhibitions, aimed at enhancing awareness and promoting regional travel opportunities.

Launching the Omani book and cultural communication at the World Travel Market in London

In addition to receiving prestigious awards and signing a strategic partnership with Qatar, Oman also revealed plans for a special cultural initiative aimed at attracting luxury travellers. The Ministry of Heritage and Tourism in cooperation with Ministry of Culture, Sports and YouthIt announced a project to publish a luxury book on tourism and Omani cultural heritage in partnership with a famous international publisher Assouline. The book will be part of a series focused on showcasing the world’s best luxury destinations.

Moreover, Oman celebrated the launch of the book “Oman is the jewel of the Arabs“, in cooperation with British Omani Society and Embassy of Oman in London. This book is narrated by A 30 day trip Along the coast of Oman, following the path of the British explorer Bertram Thomas in 1928. This book is a tribute to Oman’s rich heritage, showcasing the country’s diverse landscape, history and culture through the eyes of young Omani and British explorers.

Oman’s role in the ITO 2026 conference

In an additional step to strengthen its presence in the global tourism market, the Sultanate of Oman is scheduled to host the 2018 exhibition Association of Independent Tour Operators (AITO) Conference in 2026. This important event, which coincides with AITO 50th anniversarywill collect 150 tourism professionals From all over the world. The conference will focus on discussing the latest trends in the tourism sector, sharing best practices, and developing future strategies to promote sustainable tourism destinations globally.

The Ministry of Heritage and Tourism sees ITO 2026 Conference As a key opportunity to enhance Oman’s growing attractiveness within the region British market. The event will also showcase the Sultanate’s efforts to establish itself as a leading luxury and sustainable destination, enhancing its visibility among tour operators and independent travel agents.

Oman’s growing influence in global tourism

Oman’s strong performance in Global Trade Market London 2025 It indicates the country’s growing position in the global tourism market. With accolades in Adventure tourism, Cultural heritageand Sustainable tourismThe Sultanate continues to attract interest for diverse and responsible travel experiences.

Partnership with Qatarpublishing the luxurious and upcoming book ITO Conference Highlights Oman’s commitment to promoting enriching and sustainable tourism. As the country prepares for future growth, especially in the luxury tourism sector, Oman is positioning itself as a must-visit destination for travelers seeking a mix of history, adventure and eco-friendly experiences.