Posted on November 9, 2025
Japan has once again cemented its position as one of the world’s top travel destinations, joining Canada, France, Spain, Croatia, Turkey and Ireland in the prestigious Condé Nast Traveler Rankings for 2025. This recognition highlights Japan’s exceptional appeal, luring travelers with its unique blend of stunning landscapes, rich cultural heritage, world-class cuisine and renowned hospitality. The country’s continued success in the global rankings reflects a growing interest in experiencing its vibrant cities, tranquil nature and ancient traditions, strengthening Japan’s position as a must-visit destination for travelers around the world.
The reasons behind Japan’s popularity are varied, with travelers citing the country’s stunning landscapes as a major draw. From the snow-capped peaks of the Japanese Alps to the tranquil beaches of its many islands, Japan’s natural beauty is unparalleled. In addition to its stunning natural scenery, Japan’s deep cultural traditions offer travelers a unique opportunity to explore ancient customs and practices, such as tea ceremonies, sumo wrestling, and traditional arts. Its vibrant cities, especially Tokyo and Osaka, are a harmonious blend of modern innovation and ancient traditions, making them exciting but at the same time accessible to visitors from all walks of life.
Japan’s famous culinary scene is another major factor contributing to its continued success as a top destination. Whether it’s the delicious flavors of sushi, the rich umami of ramen, or the exquisite presentation of kaiseki (a traditional multi-course meal), Japanese cuisine has earned its place as one of the world’s most beloved food cultures. Travelers often note that Japan offers an unparalleled dining experience, where every meal is an opportunity to enjoy fresh ingredients, innovative flavors, and meticulous craftsmanship. In addition to its cuisine, Japan’s world-famous hospitality is an integral part of its appeal. Visitors are treated with a sense of respect and courtesy that exceeds expectations, making them feel welcome and cared for throughout their journeys.
After Japan in the world rankings, Greece ranked second, while Portugal and Italy occupied the top four positions. Other countries that made it to the top 10 include Spain, Turkey, Ireland, Croatia, France and Canada. These countries share a common thread of offering a rich cultural experience, scenic beauty and diverse attractions to travelers. However, Japan continues to stand out for its ability to seamlessly blend the modern and the traditional, creating an immersive and forward-looking travel experience.
Japan’s tourism industry has seen strong growth in recent years. From January to September 2025, the country welcomed 31.65 million international visitors, representing a staggering 17.7% increase year-on-year. Factors such as a weak yen, expanding international flight routes, and relaxed visa policies have played a role in Japan’s continued success in attracting tourists. The country is on track to exceed 40 million visitors by the end of 2025, an achievement that would set a new record for domestic tourism.
The Condé Nast Traveler Readers’ Choice Awards are one of the most prestigious honors in the travel industry, and this year’s survey saw more than 757,000 readers participate. These readers have provided insights into their travel experiences across a wide range of categories, from cities and islands to hotels, resorts, cruise ships, spas and airlines. The awards reflect the feelings of travellers, and Japan’s first ranking in this year’s edition highlights its ability to provide distinguished travel experiences that continually exceed expectations.
Japan’s success in the Readers’ Choice Awards speaks volumes about its enduring appeal as a tourist destination. It offers a wealth of experiences for all types of travelers, whether they are looking for a relaxing getaway, an adventurous vacation, or a deep dive into history and culture. Japan’s bustling cities, serene temples and stunning landscapes continue to offer travelers an unforgettable journey, blending ancient traditions with cutting-edge innovations.
As Japan looks to 2025 and beyond, its tourism outlook remains strong. Government efforts to boost regional tourism, enhance infrastructure and make travel more accessible are likely to continue to drive international visits. In particular, a continued focus on facilitating visa requirements for travelers from different regions could help increase the number of visitors in the coming years. With its timeless charm and futuristic developments, Japan is poised to retain its position as one of the world’s most desirable destinations for years to come.
Japan has strengthened its position as a top global destination by joining Canada, France, Spain, Croatia, Turkey and Ireland in the 2025 Condé Nast Traveler Rankings. This recognition underscores Japan’s enduring appeal, luring travelers with its rich culture, stunning landscapes and exceptional hospitality.
In conclusion, Japan’s win of the Condé Nast Traveler Readers’ Choice Award is a clear reflection of the country’s immense popularity and ability to meet the diverse needs of today’s global travelers. From its unparalleled natural beauty to its rich cultural heritage and exceptional hospitality, Japan offers a unique experience that leaves a lasting impression. Whether you’re exploring bustling cities, visiting ancient temples, or indulging in global cuisine, Japan remains a destination that captures the hearts of millions every year. With its seamless fusion of ancient and modern, Japan continues to enchant and inspire visitors, ensuring it remains at the top of the global travel rankings for years to come.
