Posted on November 8, 2025
The fifth enthusiastic iteration of Chongqing International Travel Agents Conference It was successfully launched on November 5with the emergence of a deep global presence. Since its launch in 2018, this important annual event has been established as a pivotal moment for cross-border tourism dialogue and strategic development. the 2025 The group, in particular, has received international recognition for its organizational scope and the depth of professional participation it has attracted.
The comprehensive agenda and high level of participation underlined the growing importance of this Chongqing Carries on the global travel scene. An almost diverse audience 400 participants They were welcomed, a large number that clearly demonstrates the international focus of the actions. These distinguished guests were selected virtually 40 countries and regionsReflecting a truly global interest in the city’s thriving cultural and tourism offerings. The proceedings were characterized by a clear sense of anticipation and were efficiently managed from the outset, ensuring that the crucial discussions and agreements that followed were given the required formal framework.
Convergence of global expertise and diverse representation
A distinguished and diverse group of professionals was brought together at the conference, ensuring that views from every corner of the tourism ecosystem are represented. Among the extensive list of attendees, consular officials and government representatives were counted, providing the necessary high-level government support for subsequent strategic decisions. Furthermore, a wide range of leading travel agents, representing important booking and sales channels, were present, their expertise being indispensable for turning strategic planning into commercial success. Industry associations were also represented, allowing broad sector-wide interests to be discussed and included in the final results. The logistical core of the travel world was represented by the various airlines, whose participation was deemed essential to facilitate the targeted increased visitor flow.
Strategic partnership and organizational depth demonstrated
The organizational structure supporting the conference was an indication of my country’s serious and coordinated commitment. The entire procedure has been expertly organized by you Chongqing Municipal Commission of Culture and Tourism Developmentwhich assumed primary responsibility for event implementation and strategic direction. Moreover, significant and necessary support was systematically provided by the administrations of ten separate provincial and territorial governments. This level of comprehensive government support has underscored the united regional commitment being made towards enhancing the city’s position as a world-class travel destination. The collective efforts of these different governing bodies ensured that the conference not only ran smoothly, but also ensured that policy discussions were fully grounded in local realities. naming Fiji The honored guest country was a major component of the diplomatic programme. This special status was granted to promote a strong and focused bilateral dialogue, which would ultimately lead to tangible and mutually beneficial tourism initiatives.
The foundations for future international cooperation have been laid
The main and tangible outcome of the conference was the formal signing of several crucial cooperation agreements. The successful conclusion of these deals confirmed the seriousness of the commitments made by cultural and tourism organizations in Chongqing and their various international partners. These agreements are essential elements that will govern the future exchange of visitors, the joint promotion of travel routes, and the exchange of best practices in the field of tourism management. The establishment of these formal frameworks is seen as an essential step towards mitigating risks and creating a stable and predictable environment for cross-border tourism investment.
Chongqing’s global vision and promotional communication are articulated
The conference served as a final platform for the city to publicly express its ambitious vision for the future of its travel sector. The commitment to global outreach was tangibly represented by the official appointment of five international figures, who were collectively awarded the honorary title “ 2026 Ambassadors for the Promotion of Culture and Tourism in Chongqing. These influential individuals, selected on the basis of their pre-existing global reach and clear connection to the city, are expected to play a crucial role in amplifying Chongqing’s profile across their international networks. This strategic deployment of international advocates is a cutting-edge approach through which the city’s unique cultural offerings and landscape will be disseminated to a global audience, going beyond traditional local marketing campaigns.
Global and local leadership insights were shared
The conference’s key messages and strategic directions were powerfully delivered during a series of pivotal keynotes. The city’s ambition to achieve world-class tourism status has been officially expressed Zhao Shiqingwhose speech set a high standard for the discussions that followed. His view, expressed from the highest levels of regional governance, reassured the international audience of the political will to support tourism development efforts. Complementing this local vision, the shared commitment to creating unforgettable, high-quality travel experiences was formally affirmed Josiah Rayawa from Tourism in Fiji. His insights have provided a valuable counterpart perspective from a country that has successfully positioned itself as a leading global destination, thus providing useful benchmarks for Chongqing’s own strategy.
Enhance the visitor experience and recognize global impact
In direct response to the need for practical improvements for international guests, specialized policy briefings were held. During these important sessions, new facilitation measures were formally introduced regarding visa acquisition, residency standards, and local payment systems. The detailed presentation of these operational improvements underscored the municipality’s commitment to making the journey and stay in the city as smooth and hassle-free as possible for incoming visitors. The proactive approach taken to address common points of friction – such as facilitating payments and simplifying entry requirements – has been met with positive reception, demonstrating that the needs of the international traveler are fully prioritised.
