Posted on November 8, 2025
Ho Chi Minh City It presented its distinctive tourism products to the world during World Travel Market (WTM) London 2025, thus focusing its efforts on expanding the international market and attracting more tourists, especially from Europe and the United Kingdom. WTM London, which was held in Excel London Exhibition and Conference Centre From 4 to 6 November 2025, it served as a platform for countries and cities to connect with global travel industry leaders. The city saw this as an opportunity to showcase its growing tourism interest, support green travel, and collaborate further with international tourism bodies.
Participation in WTM London is part of Ho Chi Minh City A broader strategy to enhance its image as Leading travel destination In Southeast Asia. While the city is seeing strong growth in international arrivals, it is also preparing for… International Travel Expo (ITE HCMC) 2026an upcoming event that promises to attract more attention to the region’s tourism scene.
Strengthen strategic partnerships and expand global reach
in Global Trade Market London 2025Ho Chi Minh City Tourism Promotion Centre Worked to establish deeper connections with international tourism operators, travel agencies and media representatives. The focus of these meetings was to expand business cooperation and promote Ho Chi Minh City’s new tourism products that reflect the city’s rich cultural heritage, vibrant culinary scene and diverse attractions.
One of the main goals of Ho Chi Minh City’s participation was to deliver Vietnam’s evolving tourism scene To new audiences, especially in European and British markets. In line with this goal, a dedicated session was organized to discuss the city’s situation New visa policiesThis makes it easier for British tourists to visit. In addition, the city reviewed its transformation following administrative consolidations, highlighting new opportunities for Tourism expansion Improving visitor services.
Main activities at WTM London 2025:
- Vietnam National Pavilion: The Vietnam National Pavilion was showcased, where Ho Chi Minh City showcased its tourism offerings Cultural and historicaland Culinary resources Which makes the city an attractive destination for international tourists. Visitors learned about the city’s unique travel experiences, including its famous food scene, historical landmarks and eco-tourism initiatives.
- ITE HCMC 2026 International Buyer Program: The city promoted it International Tourism Fair (ITE HCMC)scheduled to be held in 2026. At WTM London, Ho Chi Minh City reached out to international buyers to facilitate future cooperation and create opportunities for tourism operators to participate in the event.
- Communicate with key stakeholders in the field of international tourism: Ho Chi Minh City also held fruitful meetings with major international tourism and media institutions such as PATA (Pacific Asia Travel Association), Legends Tourand Lufthansa City CentreStrengthening relations and promoting new cooperation to increase international visits.
- Conferences and seminars: Throughout the event, representatives from Ho Chi Minh City participated in various Seminars and Conferences Focus on the latest Global tourism trendswith special emphasis on Sustainable tourism And the digital transformation of the travel industry. These sessions provided valuable insights into how the city can continue to grow and attract more visitors from all over the world.
Promoting sustainable and smart tourism for Ho Chi Minh City
Ho Chi Minh City is increasingly focusing on Sustainable tourism practices, encourage environmentally friendly travel options, and foster public-private partnerships that help shape a community Smart and safeand A welcoming destination. The city’s commitment to sustainability was highlighted at WTM London, showcasing initiatives that encourage green tourism and ensure the city’s natural and cultural assets are preserved for future generations.
The focus on sustainability is in line with global travel trends that are increasingly prioritizing Environmentally friendly and Responsible travel. Ho Chi Minh City aims to establish itself as a destination that is not only rich in culture and history, but also committed to making a positive environmental impact.
Ho Chi Minh City’s increasing appeal to European and UK tourists
With European markets and UK Being major sources of domestic tourism, Ho Chi Minh City places special emphasis on attracting tourists British and European tourists. The Tourism Department works to create personalized travel offers and experiences that suit the interests of these visitors, e.g Wellness tourism, Cultural toursand Nature-based trails.
As part of this effort, the city is tapping into its energy Unique cultural heritage and Modern infrastructure To provide European and British visitors with an opportunity An authentic and comfortable travel experience. By working closely with international travel agents and showcasing Ho Chi Minh City highlights, the city aims to increase its share of European tourism.
Looking to the future: The future of the tourism industry in Ho Chi Minh City
sharing Ho Chi Minh City in Global Trade Market London 2025 It represents just the beginning of a new and exciting chapter in the city’s tourism journey. With continued investments in tourism infrastructure, increased international partnerships, and a focus on sustainability, Ho Chi Minh City is well positioned to become one of Asia’s leading destinations in the coming years.
As the tourism industry continues to recover and develop, Ho Chi Minh City is keeping up with the latest trends in global travel, ensuring it remains the top choice for international tourists. With an exciting line-up of upcoming events, including ITE HMC 2026The city is set to showcase its unique offerings and increase its visibility on the global tourism map.
A new era for tourism in Ho Chi Minh City
Ho Chi Minh City participation in Global Trade Market London 2025 It reflects its growing ambition to become a global leader in the field of tourism. Through strategic partnerships, a focus on sustainability, and promoting unique cultural experiences, the city is ready to welcome more international visitors, especially from Europe and the United Kingdom. As the city continues to develop and develop its tourism offerings, Ho Chi Minh City It promises to remain a dynamic and attractive destination for travelers around the world.
