Posted on November 8, 2025
In response to an alarming rise in bear attacks across Japan, the Chinese Embassy in Tokyo has issued an urgent safety warning for Chinese tourists. The warning comes as the country faces a record number of wildlife incidents, including several fatal encounters with bears, raising concerns for travelers venturing into rural and mountainous areas. With 13 bear-related deaths and more than 100 injuries recorded since April 2025, the embassy urges Chinese citizens to avoid areas vulnerable to wildlife and stay informed of potential dangers. The escalation of attacks, especially in remote areas where wildlife such as bears and wild boars are active, highlights the need for increased awareness and caution among tourists exploring Japan’s picturesque countryside.
Record number of fatal wildlife accidents in Japan
Japan has seen a significant increase in attacks on wildlife, including 13 fatal bear encounters and more than 100 injuries, marking the highest number of such attacks ever. These incidents occur primarily in mountainous and suburban areas, where human settlements are close to wildlife habitats. With an increasing number of international tourists visiting Japan, including a large number of Chinese tourists, these dangerous encounters have raised concerns.
The Chinese Embassy advised its citizens to stay informed of wildlife sightings through local government updates and to avoid areas known for bear and wild boar activity. In doing so, the embassy hopes to reduce risks to Chinese tourists, many of whom explore rural areas of Japan, where wildlife is more common.
Japan’s enduring appeal for Chinese tourists
Despite the increasing risks to wildlife, Japan remains a popular destination for Chinese tourists. According to the Japan National Tourism Organization (JNTO), the country received 3.27 million foreign visitors in September 2025, with Chinese nationals accounting for the largest share. In total, Japan received 31.65 million international visitors in the first three quarters of the year, with Chinese tourists accounting for more than 23 percent of this total.
Japan remains attractive to Chinese travelers due to its affordable travel options, relatively weak yen, and the country’s high value for money. Tourists from China are attracted by Japan’s vibrant cities, rich culture, beautiful landscapes and diverse attractions. These factors make Japan a highly sought-after destination, with leisure and business travelers visiting year-round.
The growing trend of independent travel
A notable shift in Chinese travel habits has been the growing preference for independent travel. Data show that between January and July 2025, nearly 90 percent of Chinese visitors to Japan chose self-guided travel, moving away from group tours in favor of more flexible and personalized travel experiences. This trend is particularly evident in rural areas, as tourists seek to explore Japan’s natural beauty and less commercialized destinations.
Areas such as Niseko in Hokkaido, Nagano, and Hakodate have seen notable increases in Chinese visitors, with Niseko seeing tourist numbers rise 46-fold compared to the previous year. However, venturing into these less populated areas, often known for their wildlife, comes with its own set of risks. As more Chinese tourists explore remote destinations, the chances of seeing wildlife, especially bears and wild boars, increase dramatically.
Increased risk of wildlife encounters
The shift towards rural tourism has raised concerns about the increasing number of wildlife encounters, especially in mountainous and forested areas of Japan. Bears, especially Asian black bears, and wild boars are common in these areas. These animals, often encountered along hiking trails and in forests, can become aggressive, especially during the fall months when they are foraging for food in preparation for hibernation.
The recent rise in attacks underscores the need for tourists to be prepared for potential wildlife encounters. Many tourists, especially those who are not familiar with Japan’s wildlife, may not be aware of the dangers these animals pose or how to react if they encounter one. While authorities have put in place safety measures, such as installing warning signs and closing certain routes during high-risk periods, these efforts may not be sufficient to prevent accidents in areas that attract independent travellers.
Proactive measures for safe travel
Although Japan’s rural areas offer some of the most stunning scenery and unique experiences, they also pose risks that require careful consideration. Tourists should be proactive in ensuring their safety by staying aware of wildlife activity, adhering to safety guidelines, and avoiding areas with high wildlife activity.
In addition to these precautions, travelers should also be aware of wildlife safety protocols. These include carrying bear spray, making noises while hiking to alert animals of their presence, and knowing what to do if they encounter a bear or wild hog. By following these guidelines, tourists can greatly reduce the risk of dangerous encounters while still enjoying Japan’s natural beauty.
Conclusion: Navigate the beauty of Japan with caution
Japan’s vast landscape, ranging from bustling cities to peaceful countryside, continues to attract millions of international visitors every year. However, the recent increase in wildlife-related incidents is a stark reminder that safety should always come first. Chinese tourists, especially those traveling independently, are urged to be aware of the risks when exploring rural areas known for wildlife activity.
By staying informed, following safety tips, and being careful, tourists can continue to experience everything Japan has to offer. With increased awareness and preparedness, travelers can enjoy Japan’s stunning countryside and cultural heritage without unnecessary risk. Despite the challenges, Japan remains an ideal destination for those seeking adventure and tranquility, provided the necessary steps are taken to ensure their safety.
