Greece is crowned ‘Best Family Destination’ at the 2025 Travel Bulletin Star Awards in London, in recognition of its family-friendly tourism appeal.

Posted on November 3, 2025

Greece has once again reinforced its reputation as a first-class travel destination, being crowned ‘Best Destination for Families’ at the prestigious Travel Bulletin Star Awards 2025 in London. This accolade, awarded through the votes of UK tourism professionals, highlights Greece’s ability to provide a family-friendly environment with the perfect blend of cultural, natural and leisure experiences. From its pristine beaches and historic landmarks to its welcoming hospitality and array of kid-friendly activities, Greece remains a prime choice for families looking for adventure and relaxation. This recognition confirms Greece’s unwavering commitment to meeting the needs of travellers, making it an exceptional family holiday destination.

Greece has once again cemented its position as a top-tier family-friendly destination, taking home the prestigious title of ‘Best Family Destination’ at the Travel Bulletin Star Awards 2025 in London. The award, voted for by UK tourism professionals, underscores Greece’s enduring appeal for families looking for unforgettable holidays. The event, which took place on Monday 27 October 2025, in central London, is a testament to Greece’s continued growth as a major travel destination for family holidays. This honor highlights the country’s commitment to offering a diverse range of travel experiences that prioritize safety, culture, sustainability and authentic hospitality – key factors that attract families from around the world.

The Travel Bulletin Star Awards, a longstanding institution in the UK tourism sector, have been held annually since 2000. These awards are considered to be among the most influential in the industry, attracting widespread interest from tourism professionals across the UK. The Awards provide a platform for travel agents, industry leaders and service providers to celebrate the best destinations, airlines, hotels and other travel-related entities based on the experiences and partnerships of over 30,000 travel agents. The Travel Bulletin Star Awards are unique in that they are voted on entirely by travel professionals, making them a highly respected source of industry insights.

This year’s event was especially special because it marked its 50th anniversary Travel bulletinone of the most recognized B2B publications in the UK tourism industry. Since its beginning, Travel bulletin It has served as a crucial resource for travel agents and tourism professionals, providing up-to-date information and industry trends through its print and digital platforms. Its influence extends to over 21,000 travel agents across the UK and Northern Ireland, and its digital presence extends to over 13,000 additional tourism professionals. This broad audience ensures that the Travel Bulletin Star Awards have a significant impact on the travel industry, shaping consumer choices and tourism trends.

Greece’s recognition as a ‘Best Destination for Families’ at the Travel Bulletin Star Awards is a direct reflection of the country’s ongoing efforts to adapt to the evolving demands of today’s family travellers. Greece offers an unparalleled combination of safety, culture and hospitality that meets the expectations of families from all over the world. From sunny beaches to historical ruins, the country’s diverse landscape allows families to explore everything from ancient heritage sites to lively family resorts. Its rich cultural offerings, including music, art and festivals, offer families the opportunity to immerse themselves in a destination that balances modern luxuries with ancient traditions.

Besides stunning beaches and cultural attractions, Greece is also a leader in promoting sustainable tourism, an increasing priority for many family travellers. Many destinations within the country have adopted eco-friendly initiatives, offering green accommodations, responsible tourism activities, and programs that preserve the natural environment. Families seeking to balance their vacation experiences with eco-friendly practices find that Greece offers a wide range of sustainable travel options. These initiatives resonate deeply with travelers who are increasingly looking for destinations that align with the values ​​of sustainability and environmental friendliness.

Greece’s family-friendly atmosphere is also embodied in the country’s hospitality. The people of Greece are known for their warm and welcoming nature, which is integral to creating an attractive environment for families. Whether dining in local pubs, visiting small villages, or exploring larger cities, families are treated with kindness and respect, adding to the country’s overall charm as a family destination.

Greece’s win in this prestigious category also highlights its continued popularity in the UK market. The Travel Bulletin Star Awards are not only a celebration of tourism excellence but also a reflection of the preferences and experiences of UK travellers. The awards are based on the collective input of travel agents who work directly with clients, making them a valuable measure of the most popular destinations. Greece’s repeated recognition in the ‘Best Family Destination’ category reflects its strong and sustained presence in the UK tourism market.

This year, Greece was nominated in three categories at the Travel Bulletin Star Awards: “Outstanding Family Destination,” “Outstanding Gastronomy Destination,” and “Outstanding LGBTQ+ Destination.” While the ‘Best Destination for Families’ award is the most notable, Greece’s acquisition of the other two categories also demonstrates its diverse offering. The country’s gastronomic scene, known for its fresh ingredients and bold flavours, has always been a big draw for travellers. Greece’s open and inclusive atmosphere also makes it an ideal destination for LGBTQ+ travelers looking for cultural experiences and a vibrant nightlife.

The ‘Destination for Families’ award is particularly important for Greek tourism, as it speaks directly to the interests and needs of British families. Given the significant influence that Travel Bulletin has on travel agents and their clients, this recognition will undoubtedly strengthen Greece’s position in the competitive family travel market. As one of the most trusted voices in the tourism industry, Travel Bulletin has played a pivotal role in shaping travel trends, and its endorsement of Greece as a top family destination is sure to influence travel decisions.

This award also underscores the importance of Greece’s ongoing efforts to meet the needs of family travellers. As the world of tourism continues to evolve, family holidays are becoming increasingly prioritized by travelers and destinations alike. Greece’s ability to adapt and innovate in this area – by providing safe, enriching and accessible experiences for families – is the main reason why it continues to top these prestigious lists.

The award was accepted by a representative of the Greek National Tourism Organization in the UK and Ireland, marking another successful moment in Greece’s ongoing drive to establish itself as a global leader in family tourism. This recognition is a strong testament to the country’s tourism industry, reflecting the hard work and dedication of the public and private sectors to create a welcoming environment for families.

Greece was named ‘Best Family Destination’ at the 2025 Travel Bulletin Star Awards in London, thanks to its perfect blend of family-friendly activities, stunning landscapes and cultural experiences that appeal to travelers of all ages.

With this major achievement, Greece continues to prove that it is not just a destination for ancient ruins and stunning landscapes, but a place where families can create lasting memories, explore new cultures, and enjoy world-class hospitality.