Trip.com Group unveils its AI-powered booking tool and strengthens its European presence in the 2025 global travel market

Posted on November 2, 2025

By: Tuhin Sarkar

At the World Travel Market (WTM) 2025, the Trip.com Group is showcasing its latest innovations with a focus on AI technology and expanding its European presence. The company highlights the UK launch of Trip.Planner, its new AI-powered travel planning tool. This platform provides personalized itineraries and real-time recommendations for flights, hotels, attractions, and more. In addition to the product reveal, Trip.com Group will share insights from the global report “Why Travel?” A report developed in partnership with Google, providing new perspectives on travel trends and consumer behaviour.

Trip.Planner AI booking tool launched in the UK

Trip.com Group introduces the new AI-powered Trip.Planner, a travel hub that redefines the way travelers plan their trips. The platform’s smart design allows users to have highly personalized itineraries, consolidating flights, trains, hotels and attractions into a single interface. With access to more than 20 million global geotagged points of interest, the platform uses verified data to provide seasonal and real-time recommendations, helping travelers create seamless, tailored experiences. This UK rollout represents a major step in Trip.com Group’s AI-driven transformation, offering users live updates, booking integration and an in-app AI assistant for ongoing support.

Insights from the book “Why Travel?” a report

The Trip.com group will also provide insights from its book “Why Travel?” A global report developed in collaboration with Google to explore how emotional and cultural factors influence modern travel decisions. The report highlights key travel trends, including the rise of wellness travel, the growing influence of social media on booking options, and the demand for culturally immersive experiences. These ideas will guide discussions at World Travel Expo 2025 and provide valuable information for those in the travel industry. The report provides a comprehensive view of the future of travel and how consumer preferences will evolve in response to emotional and cultural shifts.

Building stronger partnerships in Europe

The Trip.com Group continues to prioritize strategic partnerships as it works to strengthen its European presence. By focusing on local relevance, the company is deepening its relationships with airlines, hotel groups and destination organisations. By integrating AI-powered tools such as Trip.Planner, Trip.com Group is enhancing its service offerings and providing more seamless travel solutions for European travellers. This growth is not limited only to technology, but also to the company’s commitment to working closely with local partners to deliver impactful marketing campaigns, co-created content and data-driven insights that meet the unique needs of each market.

The future of travel and innovation in artificial intelligence

As AI technology reshapes the travel industry, Trip.com Group’s leadership is playing an active role in shaping future travel experiences. The company’s presence at WTM 2025 will include senior leaders such as Andy Washington, Managing Director, Europe, and Boon Sian Chai, General Manager and Vice President, International Markets, who will exchange insights on the evolving role of AI in travel. Panel discussions will cover topics such as AI-driven innovation, evolving consumer behavior, and the future of travel experiences. Through these dialogues, Trip.com Group aims to showcase how it drives technological innovation forward to better serve its customers.

Collaborating for growth at WTM 2025

At WTM 2025, Trip.com Group is also focusing on exploring new growth opportunities with existing and potential partners. The company continues to invest in tailored marketing programs and collaborative efforts with airlines, hotel groups and attractions to achieve mutual growth. At booth S3-520, Trip.com Group invites partners to discover new campaigns, explore new opportunities and discuss actionable steps for the future. With a strong focus on measurable results, the company is committed to expanding its European network through partnerships that deliver long-term value to both parties.

Conclusion: Trip.com Group’s vision for the future

The Trip.com Group is strongly positioned to lead the travel industry into a new era with the introduction of AI-powered tools such as Trip.Planner and a renewed focus on local growth across Europe. By strengthening partnerships, adopting the latest technologies, and providing insights into consumer trends, the company is enhancing its offerings and meeting the evolving needs of travellers. As it continues to grow and innovate, the Trip.com Group remains a key player in shaping the future of travel, delivering smarter trips and more personalized experiences to customers around the world.