Son La brings the wonders of the highlands to Hanoi: Explore unique crafts and local flavors at Autumn Fair 2025

Posted on November 1, 2025

Son La, a picturesque province located in northwest Vietnam, will captivate visitors at the 2025 Autumn Fair in Hanoi with an immersive showcase of its vibrant culture, stunning highland landscapes and local products. This exciting event provides a unique opportunity for tourists to discover the essence of Son La without venturing into the remote mountains.

Step into the heart of Son La: Hanoi’s highland experience

Son La’s pavilion at the Autumn Expo 2025 has been carefully designed to bring the spirit of the Highlands to the bustling capital. Visitors are greeted by a replica of a traditional house on stilts, surrounded by bamboo fences, displays of weaving, and even a fruit-laden persimmon tree, providing a slice of life in Son La’s rural communities.

The province’s ethnic minority groups, including the Thai, Mong and Dao people, perform traditional dances and play local instruments such as the bamboo flute, immersing guests in the rhythms of the region. This cultural immersion is not just a show, it is an invitation for visitors to experience the vibrant living traditions of the Highlands.

Ethnic culture and local craftsmanship: a feast for the senses

At the Son La Pavilion, visitors can watch artisans weaving intricate embroidered fabrics, an ancient craft passed down through generations. The pavilion also showcases the region’s rich culinary heritage, showcasing local specialties such as soft prunes, golden passion fruit and wild apples. These unique products highlight the region’s agricultural wealth and position Son La as a must-visit destination for food lovers and those seeking authentic travel experiences.

These cultural activities are supported by Son La’s tourism strategy, which emphasizes the region’s natural beauty, ethnic diversity and sustainable agricultural practices. The governorate aims to attract tourists through cultural tourism, agricultural tourism, and promoting its distinctive local products.

Why Son La’s presence at the 2025 Autumn Fair is important for tourists

Son La’s participation in the Autumn Fair is not only an opportunity to experience her culture in Hanoi, but a gateway for tourists to explore the province itself. Known for its stunning landscape, including the Moc Chau Plateau and the green valleys of My Son, Son La offers a peaceful escape from the hustle and bustle of urban life.

Tourists interested in ecotourism and cultural exploration will find much to discover in this beautiful province. The exhibition serves as a preview of the authentic experiences that await travelers who venture to the highlands, from treks through stunning landscapes to stays with local ethnic communities.

For travelers, the Autumn Fair provides a unique opportunity to sample Son La’s offerings before planning their trip to the province. Whether you’re interested in local crafts, highland cuisine or ethnic culture, Son La offers a rich and immersive experience beyond the usual tourist attractions.

The future of Son La tourism: a growing destination

Son La’s presence at the fall expo is part of a larger effort to develop the tourism sector as a key pillar of economic growth. The province’s tourism development plan for 2021-2030 emphasizes the integration of local culture and agriculture with sustainable tourism practices, positioning Son La as a premier destination for travelers seeking authentic, off-the-beaten-path experiences.

With the expo serving as a springboard for tourism development, Son La aims to attract more visitors, especially those looking for cultural immersion and agri-tourism. This is in line with broader tourism trends that emphasize sustainability, authenticity and experiential travel.

With the conclusion of the exhibition, Son La’s appearance on the national stage is expected to attract more tourists, promote the growth of local businesses and encourage sustainable practices in tourism. The province’s investment in preserving its cultural heritage while promoting ecotourism and local products is a promising plan for future success in the travel and tourism sector.

A new horizon for highland tourism in Vietnam

Son La steps into the spotlight as one of Vietnam’s hidden gems. From its stunning mountain scenery to its rich cultural diversity, the province is positioning itself as an exciting new destination for local and international tourists alike. The 2025 Autumn Expo allowed Son La to showcase its unique cultural and natural assets, while creating opportunities for travel companies to develop new tourism programs and experiences that highlight the best of the highlands.

For anyone looking to explore the heart of Vietnam’s highlands, Son La is quickly becoming a must-see destination. Whether you’re a culture lover, foodie, or ecotourism advocate, Son La promises you an unforgettable experience filled with tradition, nature, and local warmth.