Posted on November 9, 2025
the World Travel Market (WTM) 2025 in London has been a huge source of encouragement Croatia The tourism sector, which won six prestigious awards. Awards that formed part of Wandering Reader Travel Awards #24shows the country’s growing popularity and recognition on the global travel stage. More than four million readers Wanderlust travel magazine Voted, Croatia was one of the top European destinations, and stands out Natural beauty, Rich historyAnd dedication to Environmentally friendly tourism.
Croatia takes the spotlight in multiple categories
This recognition was not surprising given Croatia’s growing appeal among British travellers. The country was honored as The second most sought-after European destinationWhich confirms its wide popularity. Its islands, often celebrated for their pristine beauty, were secured Fourth place It ranks as the most attractive islands in all of Europe, strengthening Croatia’s position as a desirable destination in the Mediterranean.
One of the biggest prizes of the evening has been booked Dubrovnikthe southern Croatian city that continues to captivate its visitors with its historical charm and stunning coastal scenery. Dubrovnik is named after The second most desirable European citywhich cements its position as a must-visit destination. The city also received a special award Roaming Award For its continuous efforts in promotion Sustainable tourismIt is a reflection of its commitment to preserving its cultural heritage and the environment.
In addition to the awards received by Dubrovnik, Istria and Dubrovnik-Neretva District It also gained recognition and status Sixth and SeventhRespectively in the category of the most desirable European regions. This recognition highlights the diverse attractions found throughout Croatia, from its coasts and islands to its interior regions, which are rich in history and culture.
The impact of these awards on tourism in Croatia
The importance of these awards cannot be understated. For Croatian tourism, it is a clear signal of the country’s strong reputation among international travellers, especially British tourists. Croatia’s tourism strategy, which focuses on sustainable development, cultural preservation, and authentic experiences, has resonated with Wanderlust readers, positioning the country as a top destination for responsible travel.
As a popular destination for both Luxury travelers And those who seek more Authentic experienceCroatia continued to grow in popularity year after year. The country’s tourism strategy emphasizes the importance of maintaining balance, ensuring the preservation of its natural and cultural wonders while offering world-class experiences. These awards reflect Croatia’s growing reputation not only for its beautiful coastline, but also for its dedication to providing high-quality, sustainable tourism.
Dubrovnik’s role in sustainable tourism
Dubrovnik’s recognition of its sustainable tourism initiatives is particularly noteworthy. The city has implemented a series of measures to combat overtourism and ensure that it remains a desirable destination for generations to come. Policies such as limiting the number of cruise ships calling at the port and efforts to reduce carbon emissions are just a few examples of Dubrovnik’s commitment to sustainability.
Dubrovnik’s approach to tourism is a model for other European cities looking to balance the needs of the tourism industry with the preservation of its historical and natural resources. By receiving the Wanderlust Award for Sustainable Tourism, Dubrovnik highlights the growing importance of responsible travel in today’s tourism landscape.
Bright future for Croatian tourism
These six awards confirm Croatia’s position as one of the most dynamic and desirable destinations in Europe. For travelers looking for a combination of stunning landscapes, rich history and sustainable tourism practices, Croatia offers an experience like no other. The awards not only celebrate the country’s past achievements, but also point to an exciting future in tourism.
While Croatia continues to develop its tourism sector with a focus on Sustainability and authenticityIt is clear that the country’s efforts are paying off. From its stunning coastline to its vibrant cities and picturesque regions, Croatia is poised to remain a top destination for international visitors in the years to come.
High tourism reputation in Croatia
Croatia’s six awards at the World Travel Market 2025 highlight the country’s growing importance in the European tourism sector. With highlighting Dubrovnik, Istriaand the Croatian islands, these awards are a testament to the country’s dedication to sustainable tourism and the authenticity it offers to travellers. Recognition b Sustainable practices, Preserving cultureand Quality tourism It is set to propel Croatia to greater heights as a top European destination for years to come.
