Posted on November 8, 2025
Oman and Qatar recently entered into a strategic tourism partnership aimed at promoting multi-destination travel while enhancing regional cooperation. This cooperation was formalized during Global Travel Market 2025 In London, where Ministry of Heritage and Tourism (MHT) Oman is represented by its promotional arm Oman experiencejoined Qatar Tourism Authority Visit Qatar platform. Together, the two countries aim to enhance their appeal to international tourists by offering curated travel experiences that highlight shared cultural, historical and natural attractions.
Promoting regional tourism through joint initiatives
The partnership between Oman and Qatar is designed to provide tourists with the opportunity to explore both countries in one seamless trip. Through the agreement, the two countries will cooperate to create integrated tourism packages that combine the best of both destinations. In addition, they will launch joint promotional campaigns to raise awareness and attract tourists from key global markets, with a particular focus on Asia and Europe.
Countries like Italy, Spainand China They have been identified as key markets for this initiative. In these countries, Oman and Qatar will promote their tourism offers through joint representation in Italy. The agreement will also see the two countries jointly participating in major global tourism exhibitions, facilitating coordinated promotional tours, and forming partnerships with major travel companies to design travel offers that emphasize the cultural and heritage experiences offered by both countries.
Oman’s rising position as a leading travel destination
in Global Travel Market 2025Oman has gained international recognition, strengthening its position as a leading travel and tourism destination. The Sultanate ranked in the top ten in three categories globally Travel Reader Travel Awards 2025. Oman believes Seventh Position in class Favorite adventure destination, eighth to Desirable destination for sustainabilityand eighth again for Favorite destination for culture and heritage.
These awards highlight Oman’s growing reputation as a destination offering diverse and sustainable travel experiences, from exciting outdoor adventures to cultural immersion. This honor is a testimony to the ongoing efforts made by the Sultanate to enhance the tourism sector and attract visitors from all over the world.
Celebrating cultural heritage with new luxury editions
As part of its continuing efforts to highlight its rich cultural heritage, the Ministry of Heritage and Tourism has cooperated with the Ministry of Heritage and Culture Ministry of Culture, Sports and Youthannounced a new luxury publishing project. This initiative is in partnership with the famous international publisher AssoulineYou will produce a book dedicated to Oman’s cultural and tourism appeal. The upcoming book is expected to be part of a prestigious series covering the world’s leading luxury travel destinations.
The collaboration with Assouline is in line with Oman’s goal of promoting its unique offerings in the global luxury travel market, and showcasing its history, culture and natural beauty in an exclusive and upscale form. This book will serve as a window into the Sultanate’s most attractive tourism offerings, highlighting its potential as a major destination for luxury travellers.
Aiming for a multi-destination travel experience
The newly established tourism partnership between Oman and Qatar is not only about promoting individual destinations but also encouraging tourists to explore both countries during the same trip. By combining their tourism efforts, both countries can create a compelling multi-destination experience for travelers. This strategy not only enhances the appeal of each country, but also provides tourists with a more enriching experience, as they can discover cultural and natural gems in two dynamic destinations in one seamless itinerary.
With its dramatic landscape, pristine beaches, ancient forts and vibrant souks, Oman offers travelers a window into the past while providing modern conveniences. On the other hand, Qatar offers a stunning blend of ancient traditions and cutting-edge modernity, with world-class museums, architecture, and luxury shopping.
Joint participation in major international tourism exhibitions
To maximize the impact of their partnership, Oman and Qatar will participate in prominent international tourism exhibitions, which will serve as important platforms for marketing their tourism attractions to a wider audience. Attended by tourism professionals, travel agencies and international media, these exhibitions give both countries an opportunity to showcase the latest tourism offerings and developments. Joint participation in such events enhances the visibility of countries on the world stage, especially in regions such as Asia and EuropeBoth Oman and Qatar aim to increase their market share of incoming tourists.
The role of joint representation offices
In addition to participating in international exhibitions, the two countries established a joint representative office there Italy To promote their tourism initiatives. This office will serve as a hub for joint marketing efforts, where potential visitors can learn about the integrated travel offerings available. By pooling resources, Oman and Qatar aim to strengthen their marketing efforts in target markets and position themselves as complementary travel destinations, offering a wide range of experiences to international tourists.
Sustainable tourism as the main focus
Both Oman and Qatar are committed to enhancing… Sustainable tourism Practices, most notably Oman’s recognition in Desirable destination for sustainability category in the Wanderlust Awards. Sustainable tourism involves conserving natural resources, protecting cultural heritage, and promoting responsible travel. There is no doubt that this cooperation will emphasize sustainability as an essential part of tourism strategies in both countries, ensuring that future generations will continue to enjoy the unique beauty and history of the region.
By focusing on sustainability, both Oman and Qatar aim to meet the growing demand for environmentally friendly travel options and responsible tourism. They position themselves as leaders in the region in terms of sustainability, offering travelers the opportunity to experience world-class attractions while also contributing to the preservation of the environment and local cultures.
A promising future for the tourism sectors in Oman and Qatar
This new partnership is expected to bring great benefits to both countries, not only by increasing tourism numbers but also by strengthening their global position as a major travel destination in the Middle East. By focusing on multi-destination travel, cultural exchange and sustainable tourism, Oman and Qatar are laying a strong foundation for long-term growth in their tourism sectors.
Both countries have unique offerings that cater to a diverse range of travellers, from adventure enthusiasts and history buffs to luxury seekers and ecotourism advocates. Through their combined efforts, they are sure to attract more visitors, boost their tourism revenues, and boost their economies in the coming years.
