Posted on November 6, 2025
Greece is on track for an extraordinary tourism boom in 2025, with record numbers of visitors, especially from North America, forecast. This rise can be attributed to the country’s growing popularity as a diverse travel destination, offering everything from its rich historical heritage to stunning coastlines and vibrant cultural experiences. In addition, easing travel restrictions and improving connectivity between Greece and North American cities are expected to lead to a significant increase in arrivals. As a result, Greece is well positioned to experience an unprecedented tourist season, attracting leisure travelers and culture enthusiasts from across the Atlantic.
The summer of 2025 has cemented Greece’s position as a dominant force in European tourism, with new data confirming the country’s resilience and continued attractiveness in the face of global challenges. According to a report by the research institute, Greece received 23.8 million international air arrivals between January and September of 2025, representing an increase of 1.2 million compared to the same period in 2024. This 5.5% increase in the number of visitors underscores the strength and adaptability of the Greek tourism sector, strengthening its position as one of the most sought-after destinations in the Mediterranean.
Greek airports have seen a steady upward trajectory throughout the year. International air traffic saw an increase of 4.8% in the first quarter, followed by a 5.9% increase in the second quarter. These early gains were further compounded by a surge in the summer months, when the period between July and September saw 13.5 million passengers. August, normally a busy month for traffic, saw an impressive 6.2% increase in international arrivals, reflecting Greece’s continued popularity among travellers.
Among the country’s major airports, the capital’s main gateway led the charge, handling 7 million passengers, an increase of 9.6% compared to 2024. This growth was reflected in another major airport, which saw a 10% increase in international traffic. Regional hubs in the Peloponnese also enjoyed a significant boost, with a notable 11% increase in passenger numbers.
Among Greece’s islands, Crete emerged as the most popular destination, attracting 5 million visitors, an increase of 4.6% over the previous year. The Dodecanese and Ionian Islands have also seen growth, and continue to attract tourists looking for the quintessential Greek island experience. However, not all regions saw positive growth. The Cyclades Islands, traditionally one of the most popular island groups, saw a 6.4% decline in arrivals, primarily due to regulatory measures implemented to address overtourism. These measures have restricted air and sea traffic to Santorini, one of the most visited destinations in the region. Authorities are focusing on limiting the number of visitors in an effort to preserve the island’s infrastructure and natural beauty while also addressing environmental concerns.
This growth in tourism comes amid challenges related to infrastructure pressures and environmental sustainability. With the increasing number of visitors, the Greek tourism sector is placing great emphasis on enhancing the quality of services and diversifying the geographical spread of visitors to reduce overcrowding in popular areas. The country is actively working to modernize its infrastructure, including improving airport capacity and modernizing transportation networks. Furthermore, Greece is promoting lesser-known destinations, encouraging travelers to explore more remote areas of the country, thus helping to relieve pressure on high-traffic areas.
The Greek tourism sector is also making great strides in sustainability, with various initiatives in place to ensure that tourism growth does not come at the expense of the environment. Efforts to promote environmentally friendly travel options, such as green accommodations and sustainable tours, are gaining momentum, as travelers increasingly prioritize responsible tourism practices.
According to the research institute’s report, Greece’s tourism market has proven to be mature, able to withstand global economic fluctuations, and is ready to continue attracting visitors and investors alike. The report highlights the continuing development of Greece’s tourism infrastructure, including the expansion of air routes and the growth of international connections. The expansion of Aegean Airlines’ network, the return of long-haul flights to major Greek cities such as Athens and Heraklion, and strong demand from North American markets are consolidating Greece’s position as a leading Mediterranean destination.
The increase in long-haul flights is particularly important. New routes connecting Greece to North America, along with the return of direct flights to major cities such as New York, Toronto and Chicago, have helped further diversify the tourism market and ensure Greece remains an attractive option for international travellers. North American visitors, who have historically shown an interest in Greek culture, history, and landscape, can now access the country with greater ease and comfort.
Looking to the future, 2025 is expected to be a historic year for Greek tourism. If current trends continue, the country is on track to become the leading air travel destination in the Mediterranean in terms of passenger volume. This achievement would put Greece ahead of other competitors in the Mediterranean region in terms of air traffic, strengthening its position as a world-class destination.
The country’s growing appeal can also be attributed to its diverse offerings, which cater to a wide range of interests. Whether it’s the rich historical heritage of Athens and other ancient cities, the sun-drenched beaches of the islands, or the scenic beauty of the mainland, Greece has something for everyone. In addition, the growing popularity of health and culinary tourism is attracting a new wave of visitors seeking healthy holidays and authentic local experiences. From luxury spa resorts to food-focused travel experiences that explore Greece’s vibrant culinary traditions, the country is successfully capitalizing on emerging travel trends.
However, the challenge of balancing growth and sustainability remains a priority. With the continued rise in tourism numbers, Greece must ensure that its infrastructure is able to accommodate the influx of visitors without compromising the quality of the travel experience. Sustainable tourism practices will be key to the sector’s long-term success, ensuring that future generations of travelers can continue to enjoy Greece’s beauty and cultural richness.
Greece is expected to experience a tourism boom in 2025, with record numbers of visitors expected, especially from North America, due to its growing appeal, diverse attractions and enhanced connectivity. This increase is due to the easing of travel restrictions and direct flights linking Greece to major cities in North America.
As Greece continues to develop as a major player in European tourism, it will be crucial for the country to maintain its competitiveness by embracing innovation, sustainability and inclusivity. By doing so, the Greek tourism sector can be ensured to remain resilient in the face of global challenges while continuing to thrive as one of the world’s most loved travel destinations.
