The Japan Festival took center stage in Riyadh to celebrate 70 years of friendship and diplomatic relations

Posted on November 5, 2025

important cultural event, Japan Festival 2025 in Riyadhmeticulously organized to honor a momentous diplomatic achievement: Seventieth anniversary of the establishment of diplomatic relations Between countries Japan and Kingdom of Saudi Arabia. This grand celebration, marking the fifth installment of the folk festival, was held over two days, starting on October 31 and concluding on November 1. The festival was not just an exhibition, but rather a profound affirmation of the lasting friendship and spirit of cooperation that characterized the relationship between the two countries over seven decades.

A carefully curated program of activities and performances was presented, designed to deepen mutual understanding and inspire future exchange. The breadth of Japanese culture and breadth of tourist attractions were showcased, successfully positioning the event as a vital link for thriving tourism and cultural relations in the Middle East. This historic occasion has been strategically planned to reinforce the established goodwill and serve as a strong platform for continued bilateral engagement in the years to come.

A milestone in permanent diplomacy

The foundation of the relationship between the two countries was formally laid seventy years ago, creating the cornerstone of diplomatic interaction that has been continuously developed through various political, economic and cultural channels. This commemorative festival was rightly considered a culminating moment in the ongoing narrative of shared history. Over the decades, the relationship has been characterized by strong exchange, especially in the areas of energy, technology and trade, where mutual interests have been consistently served. Therefore, the importance of this anniversary has been amplified, as it represents not just a mark in time, but a testimony to the stability and reliability inherent in the partnership.

Transformation of the Palace of Culture

The prestigious Palace of Culture, located within the distinguished Diplomatic Quarter (DQ) in RiyadhIt was chosen as the setting for this high-profile celebration. This choice of site provided a formal and accessible environment for thousands of expected visitors. The festival was made possible through the collaborative efforts of several key organisations, ensuring a comprehensive and expertly managed event. the Japan National Tourism Organization (JNTO) Dubai Office He was entrusted with the responsibility of co-hosting the event, working in close cooperation with the Embassy of Japan in Saudi Arabia, JETRO Riyadh, and the Japanese Riyadh Association. This alliance of hosts has ensured that every aspect of the festival is meticulously handled, from formal protocols to engaging cultural displays.

View the region’s treasures

The central and very influential element of the festival was the special tourism promotion area, which was expertly organized by JNTO. This designated area is designed with the express purpose of introducing attendees to Japan’s great diversity of regional attractions and its many lesser-known destinations. Conscious efforts have been made to shift the focus beyond globally recognized megacities, such as Tokyo and Osaka, in order to present a more holistic vision of the country. The goal was to inspire potential travelers to look beyond the usual itineraries and venture into new, undiscovered areas of Japan, where authentic cultural and travel experiences can be sought.

Interactive experiences and cultural harmony

At the Japan Tourism Promotion Zone, visitors had an invaluable opportunity to participate in a rich and diverse range of interactive cultural activities. These sessions were meticulously guided by experts who traveled from Japan specifically for the event, adding an unparalleled degree of authenticity to the experience. Theatrical performances captivated audiences, while experiential booths provided hands-on interaction with traditional Japanese arts, including the fine craftsmanship of Japanese art. Bonsaimeditative practice of Tea party,elegance KimonoAnd technical precision Font.

Particular attention was paid to drawing parallels between cultures Japan and Kingdom of Saudi Arabia. in Kimono For example, the staff gave a thoughtful presentation, highlighting the aesthetic harmony that exists between Japanese traditions Kimono Saudi Arabia is respectable Abaya. At the same time, the famous silk-weaving culture of the Kansai region was introduced, adding an important layer of regional economic and historical context to the display of textiles. The strong positive reception was evident, with many visitors expressing their sincere desire for a future opportunity to walk the Japanese streets while dressed respectfully. Kimono During their upcoming trips to Japan.

Increased travel momentum

The success of the two-day event was measurable, with an impressive attendance figure of around 10,000 visitors recorded, a total that included a large number of locals from Riyadh And beyond. Through their direct interaction with the traditional Japanese culture presented, attendees were observed to develop a significantly deeper appreciation for Japan’s heritage. JapanA clear motivation to think about traveling to the island country was effectively instilled.

Statements were made by Daisuke KobayashiExecutive Director of JNTO Dubai Officewho conveyed the organization’s deep satisfaction regarding the large number of visitors welcomed at the exhibition Japan Festival 2025 in Riyadh. It was confirmed that this event succeeded in providing an excellent opportunity to officially celebrate Eid Seventieth anniversary of the establishment of diplomatic relations between Japan and Kingdom of Saudi Arabiawhile presenting distinctive Japanese culture and a variety of tourist attractions at the same time.

Bridging fairs and futures

The timing of the festival was not a coincidence, but was of strategic importance, as the event was organized after the official conclusion of Expo 2025 in Osaka, Kansai, and before the anticipated launch of Expo 2030. Riyadh. This chronological arrangement was considered symbolic, as it effectively created a bridge of friendship and professional cooperation between the two countries, linking a major past international event in Japan with a crucial future world exposition in Kingdom of Saudi Arabia.