Amadeus ushers in a new era of strategic growth with the appointment of Rongrong Hu, global technology leader

Posted on November 4, 2025

Amadeus has announced the appointment of Rongrong (Vivi) Hu as its new Global President and Senior Vice President of Corporate Strategy, effective January 1, 2026. This appointment represents an important step in Amadeus’ continued focus on global growth, innovation and long-term strategic development as the company positions itself for the next phase of digital transformation in the travel technology sector.

With an extensive and dynamic career spanning investing, innovation, and leading companies across multiple regions, he brings a rare combination of strategic vision and hands-on experience in building and scaling technology-driven organizations. Her appointment confirms Amadeus’ ambition to strengthen its global leadership and enhance its competitiveness in the rapidly evolving travel technology landscape.

Throughout her career, Hugh has worked in pivotal roles bridging strategy, technology and business transformation. She has held senior leadership positions in multinational companies, served as a board member of several international companies, and played an active role in fostering innovation within the technology ecosystem.

Hugh’s most notable tenure was at US-based e-commerce giant eBay, where she held a series of strategic and operational roles that shaped the company’s growth across key markets. As Director of Strategy for the Greater China Region, she oversaw marketing, analytics and product strategies, driving performance across the Import P&L. Subsequently, as Chief of Staff and Senior Director of Innovation, M&A and Business Development for EMEA, she directed governance processes and led numerous growth initiatives, strengthening eBay’s footprint across EMEA.

Following her years at eBay, Hugh expanded her leadership into the corporate governance and investment sectors. She currently serves as a non-executive director and member of the Nominations and Compensation Committee of DocMorris AG, a leading Swiss online pharmacy and healthcare system company. In addition, she holds the position of Non-Executive Director at People & Places AG, a Swiss asset holding company, where she contributes to the development of portfolio projects across the digital and service industries.

In addition to her executive and board roles, Hu is also a venture capitalist and well-known business innovator. It has invested in and nurtured new technology ventures, including an omnichannel e-commerce platform and a consulting firm that enables large companies to incubate and scale disruptive business models. Its pioneering vision and commitment to fostering digital innovation are closely aligned with Amadeus’ strategic priorities of developing smart technology and sustainability-based solutions for the global travel sector.

Earlier in her career, Ho built a foundation in strategic consulting and investment advisory. She worked as a Senior Advisor at CITIC Capital, where she contributed to major investment and acquisition deals. Prior to that, she worked at McKinsey and BearingPoint, where she advised multinational clients across the technology, travel and consumer sectors on market expansion, digital strategy and organizational transformation.

His educational background reflects technical expertise and global business acumen. She holds an MBA from Harvard Business School and two degrees in Communications Engineering, International Economics and Trade from Shanghai Jiao Tong University. Fluent in English, Mandarin Chinese and German, Hu has been recognized for her leadership and contributions to global e-commerce, having been named one of Alibaba’s Top 100 Global E-Commerce Entrepreneurs in 2011 and featured as a role model in China for P&G SKII’s “Change Destiny” campaign in 2015. She has also written extensively as a guest columnist for Forbes China And writing a book on continuing professional development.

In her new role, Hugh will report directly to Amadeus President and CEO Luis Marotto, and will join the company’s Executive Committee. Her appointment comes as Amadeus prepares for the retirement of Wolfgang Krebs, a long-serving executive and respected member of the leadership team. Krebs is scheduled to officially retire in early 2026, with a comprehensive transition and handover period planned to ensure seamless continuity across Amadeus’ strategic operations.

Hu’s arrival represents a new era for Amadeus’ global leadership and reinforces its commitment to innovation, operational excellence and transformational growth. With a proven ability to navigate complex global markets and deliver sustainable business results, Amadeus is poised to accelerate its vision of shaping the future of travel through advanced technology, strategic insight and collaborative global partnerships.