Small-town charm in Switzerland drives Indian winter travel surge for 2025

Posted on November 5, 2025

Swiss tourism is undergoing a transformation Indian travelers Leading the charge. Although Switzerland has long been a popular dream holiday destination, there is a noticeable shift this winter towards… Small Swiss towns. Destinations like Grindelwald, Gstaadand Pontresina They are becoming increasingly popular, with bookings for these areas rising to 63% to December-February a period. This shift reflects a growing desire for more intimate and personal travel experiences Indian tourists Looking for a different kind of winter vacation compared to years past.

Data from Suspensea leading travel platform, shows A 41% increase year on year in Indian reservations to Switzerlandas many travelers choose locations far from the beaten path. Cities like Interlaken and Lucerne It has been very popular for a long time, but now travelers are expanding their horizons to explore small towns, which promise a mix of… Authentic Alpine charm, Quieter surroundingsAnd high-quality winter experiences. This developing trend is helping to boost tourism in Switzerland, especially in areas that may have previously been overshadowed by larger, more popular destinations.

Abhishek Dagaco-founder of Suspenseexplains that today Indian traveler It’s no longer just a tick off your list of tourist hotspots. Instead, they focus on experiencing Switzerland in a more personal way The personal and sensual way– Whether it’s during slow mornings Mountain chaletstolerant Fondue dinneror scenic Ride the train Through the Swiss Alps. These are the experiences that make up Winter season 2025with an increasing preference for Slow travel On the run for sightseeing.

It is among the emerging destinations Grindelwald Leading the charge, with bookings arriving 78%followed closely by Gstaad (+71%) and Pontresina (+66%). This is a stark contrast to previous years when the Indian tourism scene was dominated by larger, more crowded cities. now, Small town Switzerland It highlights visitors seeking unique experiences in places that offer peace, beauty and a feeling of connection with nature.

The main winter activities that attract Indian tourists to these areas include: Christmas markets, Horse-drawn sleigh ride in Engadineand Night skiingalong with the quintessential Swiss dining experience in comfortable chalets or Fondue gondola. These activities provide the perfect combination of Swiss tradition and Winter adventureattractive to a wide range of travelers.

The growing trend of small town tourism is especially noticeable among Honeymoonerswho constitute 38% of winter travelers are Swiss From India. These couples are increasingly choosing The boutique remains In places like Gstaad and Meiringen-Haslibergwith an average expenditure of INR 2.7 to 3.4 lakh per couple, A 12% increase From last year. With an average flight length 7-8 nightsmore than half of these trips also include scenic train journeys such as Glacier Express and Bernina ExpressAllowing visitors to explore Switzerland’s stunning landscapes in comfort.

This trend is also fueled by travelers from Tier 2 and Tier 3 citieswhich now represents 38% of winter bookingsfrom 27% In 2024. That’s a big shift, as cities like it Jaipur, Indoreand Kochi They are increasingly tapping into the demand for premium international travel experiences. Improved internet connectivity, digital exposure and increasing disposable income are enabling travelers from these cities to seek more structured and luxurious holidays – transforming destinations such as Small towns in Switzerland Ideal places to spend their winter holidays.

This trend contributes significantly to the growth Swiss tourism. As more Indian travelers Venturing beyond the usual destinations, the country’s tourism sector benefits from the wider geographic distribution of visitors. These small towns not only offer quieter places and more Luxury accommodations But also support local economies by attracting visitors eager to experience Swiss culture In a deeper way.

Government-subsidized tourism boards And platforms like Suspense She has also recognized this shift and is actively promoting it Small town Switzerland An ideal winter destination. This is also supported by enhanced tourism infrastructure that caters to the needs of the most discerning traveller, with offers and itinerary programs designed to offer the best of… Swiss Alps Without the crowds.

As winter approaches in 2025, Small town Switzerland He appears as the new face of Swiss tourism. Whether it’s skiing Andermatt-Sedron,explore Sherlock Holmes Trails in Meiringen-Haslibergor just enjoy the view from a Chalet GstaadThese destinations are all set to welcome the next wave of… Indian travelers Strive for An authentic Swiss experience. This shift to quieter, more immersive travel is a win-win for both travelers and the country Swiss tourism industrywhich continues to thrive by offering something different –Slow, sensual and truly unforgettable Winter holidays.