Visit Worcestershire 2026: the ultimate tourism conference for UK businesses seeking growth and innovation

Posted on November 4, 2025

A major event for the county’s tourism industry He is set to return. the Visit Worcestershire Tourism Conference will be done one day Wednesday, January 14, 2026in Sixways Stadium in Worcesterfrom 8:30 AM to 1:00 PM. This conference aims to Tourism and Hospitality businessprovides a unique opportunity for local institutions to learn about the latest Directions and Growth strategies inside Tourism industry. like Tourism sector in Worcestershire This event continues its upward trajectory, providing businesses with the tools they need to further contribute to the county’s growth Visitor economy.

The growing importance of Worcestershire Tourism sector

importance Tourism sector in Worcestershire It cannot be overstated. Recently, the industry has overtaken 1 billion pounds sterling In terms of annual value, this represents a major achievement in the province’s economic landscape. This event highlights the growing importance of Tourism As a major contributor to the local economy. the Visit Worcestershire Tourism Conference serves as a reflection of this growth, focusing on ways to maintain and accelerate the sector’s momentum.

Locally designed conference Companies

the Visit Worcestershire Tourism Conference It was designed as Half day event which focuses on providing practical insights, StrategiesAnd the opportunities available for this Tourism business In the region. Provide a platform for networks, to learnand cooperationThe conference provides attendees with the opportunity to interact Industry experts Associate companies, exchange ideas, and explore new ways to grow within Tourism and Hospitality sector.

The event will include Expert speakers Addressing various aspects of the industry, including Destination marketing, Tourism trendsand Travel business cooperation. These topics are particularly important as companies seek to adapt to changing market demands and position themselves for future success. This conference is designed for businesses around the world Tourism spectrumincluded Accommodation providers, Heritage sites, attractivenessand Hospitality places.

key Speakers And the sessions

This year’s conference will have notable features Industry leaders Who will share their experiences and ideas on a variety of topics essential to the future Tourism. Gus Croftthe CEO of UKinboundwill talk about the value of working with Travel trade How can companies benefit from it? International markets To expand their reach. Understanding the global travel landscape is crucial Tourism business Strive to attract more International visitors And continue to develop their presence in the market.

The other keynote speaker is Catherine Warrillowthe Founder of the conspiracywhich will provide practical advice on improvement Online visibility And better understanding Consumer behaviour. as Digital landscape As development continues, it is increasingly important for companies to stay ahead of the curve in terms of… Digital marketing and Customer engagement.

In addition, Katherine Davisthe CEO of Visit Westwe’ll share valuable insights on how to do just that legacy can enhance Destination marketing. using Jane Austen’s 250th anniversary celebrations As a case study, Davis will explore how cultural events and historical connections can help attract visitors and deepen engagement with the region. This session is particularly important as local businesses seek ways to benefit from Worcestershire’s wealthy date To drive Tourism.

Networking opportunities And exhibitor platforms

The conference will start with Networking breakfastand provide an informal environment for Companies To meet potential clients, partners and collaborators. This is a valuable opportunity for attendees to make connections, share ideas, and discuss growth opportunities within Tourism sector. The morning will also include enough time for one-on-one meetings and interactions with other businesses, ensuring that attendees can raise their profile and expand their networks.

Exhibitor positions will be available to £180 plus VATgiving companies the opportunity to showcase their products and services to attendees. The stands will be an important part of the event, providing space for Tourism related business To view their offers and communicate with them Industry professionals.

Encouraging sharing across the sector

the Visit Worcestershire Tourism Conference open to Companies In all regions of the Kingdom Tourism sectorfrom Accommodation providers to attractiveness, Heritage sitesand Hospitality places. Whether a small local business or a larger organisation, the conference offers something for everyone in the sector, with a focus on… Growth strategies and Practical insights Which can be applied to any part of the industry.

registration The conference is available through Trade section of the Visit Worcestershire website. Attendees can find all the necessary details and secure their place at this priceless event. The conference is Free to attendThe opportunity to participate is one that local businesses should not miss, especially in light of the ever-changing landscape of Tourism industry.

The way forward for Worcestershire Visitor economy

like Tourism sector in Worcestershire Continue to grow and develop, events such as Visit Worcestershire Tourism Conference Necessary to maintain momentum. With focus on innovation, cooperationand Local participationThe conference aims to provide companies with the knowledge, tools and connections needed to succeed in an increasingly competitive market.

By bringing together local companies, Industry expertsand key stakeholders, the conference will help Worcestershire Remain strong and competitive Destination For tourists. With focus on Sustainable growth, Cultural tourismand Digital marketingThe conference will play a fundamental role in shaping the future of the world Tourism industry in Worcestershire.

conclusion

the Visit Worcestershire Tourism Conference in January 2026 It offers a unique and valuable opportunity for businesses in Tourism sector To learn, grow and connect. Through expert-led sessions, Networking opportunitiesand emphasis on innovation and Local cooperationThe conference will provide the tools and ideas needed to ensure continued success Worcestershire’s visitor economy. Companies All kinds inside Tourism industry We are invited to attend and participate in this important event that will contribute to shaping the future of the world Tourism In the region.