Tourism Ottawa unveils the magic on the set of an intimate vacation movie that will inspire global travelers to discover Canada’s capital

Posted on November 4, 2025

Ottawa stepped into the spotlight this holiday season with its release Magic on setan intimate festive romantic comedy produced by Ottawa Tourism. Now streaming on Air Canada’s in-flight entertainment program in English with optional French subtitles, and available on YouTube, the film beautifully captures the spirit of Canada’s capital during the most magical time of the year. To bring the story closer to residents and visitors, Magic on set It will also be publicly displayed at the Ottawa Christmas Market every Friday at 6pm starting November 28, providing a joyful community experience. The first 100 visitors to the Lansdowne BeaverTails location on premiere night will receive a free BeaverTails coupon, adding a sweet touch to the celebration.

A creative approach to destination marketing

Magic on set It represents more than just a feel-good film – it is an innovative marketing tool that reflects Ottawa Tourism’s forward-thinking approach to promoting the destination. Designed to raise the city’s visibility as a premium winter retreat, the project aims to increase visitor engagement, inspire travel and boost the local economy during the holiday season. The short film blends authentic storytelling with the true essence of Ottawa, featuring iconic landmarks, cozy cafés, festive streets and the magic of the snow-covered city.

By incorporating local talent, businesses and community backgrounds into the story, the film strengthens the emotional connections between the audience and the destination itself. Cinematography of Ottawa’s everyday magic gives travelers a real sense of what to expect, fostering inspiration that goes beyond traditional advertising.

Multi-channel holiday campaign

To maximize reach and engagement, Magic on set It is based on a comprehensive multi-channel marketing campaign. Ottawa Tourism is promoting the film across various platforms including digital media, Air Canada’s in-flight entertainment, social channels and community activities such as Christmas market displays. This multi-layered strategy ensures a mix of traditional and innovative exposure, delivering measurable benefits to Ottawa’s tourism industry.

This initiative not only highlights Ottawa’s festive atmosphere, but also contributes to boosting the city’s creative economy. The production crew, artists and local content creators all played a role in bringing the project to life, ensuring the campaign resonated with authenticity and artistry.

Bring Ottawa’s festive spirit to life on screen

Filming took place entirely during the winter Magic on set Brings together a talented cast including Melinda Shankar, Chad Connell, Sarah McPhee, Simba Yakibungi, Jamie Vine, Stefan Keyes, Katie Hession and Maeve Georgeson. Directed by Shauna Steele, the 17-minute film captures the warmth, laughter and connection that define Ottawa’s festive identity.

Through romantic, humorous and heartfelt moments, viewers are invited to see the city through the eyes of its characters – strolling through the illuminated markets, sipping cocoa on the banks of the Rideau Canal, or sharing a laugh in one of the city’s charming cafés. Every frame highlights the beauty of snow-capped Ottawa, making it the perfect winter getaway for travelers seeking culture and comfort.

A celebration of creativity and community

in her heart, Magic on set It demonstrates Ottawa Tourism’s commitment to supporting local talent and celebrating the city’s vibrant cultural scene. Collaborations between filmmakers, musicians and local businesses reflect the unity and creativity that define Ottawa’s identity.

By integrating film, tourism and community engagement, this initiative not only promotes travel but also deepens local pride. The project highlights how storytelling can transform destination marketing – turning viewers into visitors, and visitors into lifelong city fans.

Magic on set It’s more than just a holiday movie – it’s an invitation to experience the magic of Ottawa’s festivities firsthand. Whether enjoyed on an Air Canada flight, streamed online, or watched under the twinkling lights of Ottawa’s Christmas Market, the film captures the heart and soul of the city, reminding audiences everywhere that the true magic of the holidays is found in the warmth of shared moments and the beauty of a place that feels like home.