Experience the Golden State like never before and learn how to sell California with confidence by joining Visit California’s six-part on-demand webinar series for travel advisors

Posted on November 4, 2025

Visit California has launched an exclusive six-part on-demand webinar series targeting travel agents in Australia and New Zealand, providing a unique opportunity to explore the state’s top destinations. The series is designed to provide agents with expert insights into California’s diverse regions, from its famous landmarks to hidden gems, helping them confidently promote the Golden State as the ultimate destination for all types of travelers. With the added opportunity to win exciting prizes, including a fantastic vacation to California, this initiative is ideal for agents looking to expand their knowledge and enhance their booking success.

Visit California has launched a new six-part on-demand mini-webinar series targeting Australian and New Zealand travel advisors, available exclusively on the Destination Webinars platform. Designed to help agents rediscover the Golden State, the series offers valuable insights into California’s broad appeal as “the ultimate playground,” where travelers can “play their way” through its diverse regions.

The series features six engaging episodes, each lasting approximately 12-15 minutes, allowing customers to explore popular California destinations, coastal gems, desert hideaways, and nature-filled areas. Each episode is filled with practical tips and information, empowering agents to confidently promote California and sell effectively to their clients.

The format is designed specifically for busy travel agents, with on-demand access to episodes that can be watched anytime, anywhere. Each session is interactive, giving agents the opportunity to interact with the content and stand a chance to win exciting prizes. For those watching the series in November, each episode offers a chance to win a $100 gift card, and one lucky agent who completes all six episodes will receive a fantastic California vacation. This grand prize includes:

• $1,000 airline credit provided by Visit California
• 2 nights in Huntington Beach, known as Surf City USA, free from a visit to Huntington Beach
• Tickets to Universal Studios Hollywood, provided by Universal Studios Hollywood
• Enjoy a two-night stay in Yosemite Madera County, featuring wine tastings and guided tours, offered by Visit Yosemite Madera County.

California STAR Certified Agents, who have completed specialized training, will receive dual entries into the grand prize drawing, providing an excellent opportunity to refresh their knowledge and increase their chances of winning.

In addition to the chance to win these fantastic prizes, the series is packed with valuable content that will provide agents with new ideas to inspire bookings. The goal is to help agents translate inspiration into real, sellable itineraries, enhancing their ability to showcase California’s diverse offerings. With each episode focusing on a unique aspect of the country, customers are bound to walk away with new perspectives on how to appeal to different travelers’ interests.

An introduction to California’s rich diversity

The California Unlocked podcast, hosted by Charlie Trevena of Destination Webinars, set the tone for this new initiative, with insights from Eva Huizo, Director of Tourism Development at Visit California. The podcast discussed California’s unique qualities, such as its diversity, accessibility and sense of adventure that resonate strongly with Australian travellers. He highlighted California as a destination that offers something for every type of traveler, making it an ideal place to “play your way.”

Details of the mini-webinar series

Part 1: California as the ultimate playground!
This inaugural episode introduces California’s diverse appeal, from world-famous icons like the Golden Gate Bridge and Yosemite to everyday adventures in the state’s diverse landscapes. Agents will learn about the state’s unbeatable value, unique wilderness excursions, and unforgettable experiences that families and adventure seekers alike can enjoy.

Part Two: Distinctive California Gates
Focusing on Los Angeles and San Francisco, this episode delves into the cultural richness of California’s major cities. Learn how these iconic gateways shape travelers’ first impressions, offering world-class culture, dining and entertainment. Agents will get tips on how to rank these cities not only as must-see destinations but also as gateways to the broader California experience.

Part 3: Play in SoCal Sunshine!
The charm of sunny Southern California is on full display here. From coastal attractions in San Diego to desert retreats in Palm Springs, this episode showcases the variety Southern California has to offer for those looking for rejuvenation, outdoor adventure, and relaxation. Agents will learn how to promote Southern California as the perfect place to recharge, whether at the beach or in the desert.

Part 4: Orange County Energy: Waves, Flavor and California Spirit
In this episode, the vibrant essence of Orange County comes back to life. From the famous surf culture of Huntington Beach to the culinary and cultural scene of Irvine, this installment highlights how the region combines California’s famous coastal lifestyle with innovation and new experiences. Learn how Orange County presents as a developing region full of exciting possibilities.

Part Five: Coast and culture meet California entertainment
This episode combines the laid-back atmosphere of Santa Monica Beach with the thrilling entertainment of Universal Studios Hollywood, creating the perfect combination for families and multi-generational travelers. This session helps agents understand how to craft itineraries that balance the best of the California coast with world-class entertainment options.

Part 6: Yosemite Madeira and Santa Cruz
The latest episode takes customers on a journey from the dramatic granite cliffs of Yosemite to the coastal redwoods and surf culture of Santa Cruz. It showcases the stunning natural contrasts found in California, from rugged wilderness to sleepy beach towns, providing clients with a comprehensive understanding of the diverse offerings the state has to offer.

How to participate

Agents interested in participating in the webinar series can register on the Destination Webinars platform and start watching episodes at any time. The viewing period starts from November 3 to November 30. Each episode is available on-demand, and participants must complete all six episodes to enter the grand prize drawing.

Collaborating partners

This unique series is the result of a partnership between Visit California and ten key regional partners across the state, including:

• Tourism in Los Angeles
• San Francisco Travel Association
• San Diego Tourism Authority
• Visit Greater Palm Springs
• Visit Huntington Beach – Surf City, USA
• Destination Irvine
• Santa Monica Travel and Tourism
• Universal Studios Hollywood
• Visit Yosemite Madera County
• Visit Santa Cruz County

These partners work together to provide travel agents with the tools and resources needed to effectively promote California’s diverse destinations and experiences. By participating in this webinar series, agents not only receive award opportunities, but also gain valuable insights into the state’s most sought-after attractions and lesser-known gems, giving them the knowledge needed to create memorable itineraries for their clients.

Visit California’s six-part mini-webinar series provides agents with a flexible and engaging way to learn about the Golden State while giving them the opportunity to win exciting prizes. With comprehensive coverage of the state’s popular destinations and hidden gems, agents can confidently present California as a top destination for travelers looking for a wide range of experiences.