Emirates Airlines launches a travel retail store in Riyadh, redefining the customer experience using interactive technology

Posted on November 3, 2025

The UAEthe largest international airline in the world, launched its latest flights Emirates World Retail store in RiyadhKingdom of Saudi Arabia, introducing an innovative and immersive travel retail concept to the Kingdom. The new store is located in the heart of… Riyadhextends 288 square meters It promises to offer customers a new way to plan their trips, get expert advice, and explore the airline’s distinctive products through advanced interactive displays. Reflects the opening of the store Emirates Airlines A continued commitment to providing personalized and seamless services to customers in one of its most important markets.

Emirates World: A new concept in travel retail

opening Emirates World Our store in Riyadh redefines the traditional airline retail experience. The store’s design is inspired by the comfort and sophistication of an airport lounge, providing an immersive environment for customers to plan their trips. Visitors are welcomed into a stylish space where they can receive expert travel advice and exploration Emirates Airlines A wide range of displays, and experience hands-on displays showcasing the airline’s products, including Lounge on board the A380 And luxury First class suite.

The store was officially opened by Adnan Kazem, Vice President of Emirates Airlines and Chief Commercial Officerside by side Sheikh Majid Al-Mualla, Emirates Senior Vice President of International Affairsand Adel Al-Ghaith, Emirates Senior Vice President, Commercial Operations, Centre. Other notable figures at the event included His Excellency Matar Salem Al DhaheriAnd the Ambassador of the United Arab Emirates to the Kingdom of Saudi Arabia, W Ali RajabExecutive Vice President of the Kingdom of Saudi Arabia General Authority of Civil Aviation. The opening ceremony was also attended by key business partners and government representatives, highlighting the importance of the store to both the airline and Saudi Arabia.

Personal service and innovative technologies

In the heart Emirates World The concept is the airline’s commitment to delivery Personal service along with Smart and interactive technologies. Visitors to the Riyadh store can enjoy one-on-one consultations with them Emirates travel experts Available to assist with itinerary planning, ticketing and general travel inquiries. Travel consultants are comprehensively trained to provide a comprehensive range of services, from flight tickets to support Emirates Airlines Holidays and Towards the sky Loyalty program.

The store also features Innovative digital touchpoints Designed to enhance customer experience. One of the notable features is “selfie mirror”Where visitors can capture their beautiful moments, Scenic destination backgroundsAnd provide them with an attractive and interactive experience. In addition, Self-service kiosks Available to reduce waiting times and facilitate smoother and faster service to customers Emirates Airlines Focus on comfort and efficiency.

Emirates’ ongoing commitment to the Kingdom of Saudi Arabia

The UAE Serving Saudi Arabia for more than three decades, it manages a total of 74 weekly flights between Dubai and The four main airports in Saudi Arabia—Riyadh, grandmother, Dammamand AL Madinah AL Munawwarah. The airline’s strong presence in the Kingdom plays an important role in connecting travelers to more than… 150 global destinations via DubaiMaking it an important center for international travel.

In addition to its flight network, The UAE Constantly invested in expanding and improving capabilities Travel experience to Saudi customers. The airline introduced its latest aircraft, including Airbus A350the The famous Airbus A380and update it Boeing 777 aircraftwhich are deployed on selected routes. Moreover, last year, Emirates Airlines introduced a service A dedicated premium lounge in Jeddahcontinue to enhance its services to Luxury travelers In the region.

in RiyadhIt was also launched by Emirates Airlines Car service with driverproviding a comfortable and distinguished transportation option for travelers. This was the first service of its kind to be provided in any of the Emirates Regional destinations.

Key partnership with Saudi stakeholders

The UAE Maintained strong partnerships with Al Muftah Local stakeholders In the Kingdom of Saudi Arabia, supporting tourism, trade and commercial relations between the Kingdom and the Kingdom of Saudi Arabia United Arab Emirates. This cooperation is compatible with Saudi Arabia Vision 2030Which focuses on diversifying the economy and enhancing the tourism sector. The UAE“New retail store in Riyadh It enhances these relationships, offers a new way for customers to engage with the airline’s services and enhances its growth Tourism and Business travel In the Kingdom of Saudi Arabia.

The role of Emirates Airlines in the tourism sector in the Kingdom of Saudi Arabia

opening Emirates World The store also represents an important moment in Emirates Airlines A role in Saudi Arabia Tourism sector. As the Kingdom continues to develop its tourism offerings, The UAE It plays a vital role in connecting travelers from all over the world to the Kingdom of Saudi Arabia and beyond. The airline’s dedication to promoting Customer experience Its new store in Riyadh ensures travelers easy access to a wide range of products Services and productsMaking the process of planning their trip more enjoyable and efficient.

with RiyadhThe growing importance of the Kingdom as a regional business center and for the Kingdom Vision 2030 To drive more investment in the tourism and hospitality sectors, and introduce a system Emirates World The store confirms the company’s continued commitment to supporting the economic and tourism goals of the Kingdom.

Looking to the future: more innovations and partnerships

like The UAE It continues to expand its presence in Saudi Arabia and is expected to introduce more innovations that will enhance the overall outlook Travel experience For customers in the region. success Emirates World This concept in Riyadh is expected to pave the way for similar initiatives in other key markets, offering personalized travel services and innovative retail experiences.

Through her commitment Excellence in service, Technological innovationand Collaborative partnerships, The UAE It is expected to remain a leading airline in Saudi Arabia and the wider Middle East region. As demand for travel continues to rise, new initiatives and services offered by the airline, including Emirates World Shop, you will play an important role in shaping the future Airline retail and Customer service In the Kingdom.

conclusion

release Emirates World Store in Riyadh It represents an exciting new chapter in the airline’s continued investment in… Kingdom of Saudi Arabia. Store Innovative retail conceptalong with Personal customer service And sophisticated Interactive technologiesreflects Emirates Airlines Its commitment to enhancing the travel experience for its customers in the Kingdom. like The UAE The carrier continues to expand its services and strengthen its partnerships in the Kingdom of Saudi Arabia, and is expected to play a major role in the growth of both countries. a job and Leisure travel In the region.

[Image Credit: Emirate]