Citi and American Airlines are revolutionizing travel with new campaigns in the U.S.: Introducing the Citi/AAdvantage Globe Card and Airport Ad!

Posted on November 3, 2025

Citi and American Airlines, in collaboration with Havas Chicago, have launched two innovative campaigns integrating cutting-edge travel technology, strengthening the two companies’ co-branding partnership. These initiatives include the debut of Citi Card/Advantage Globe And City’s strategic return to Advertisement inside the airportThis represents a major shift in how travel brands interact with consumers at key touchpoints in the travel journey. These campaigns, designed under Travel on A creative platform, using advanced media placement strategies and immersive technology to enhance the travel experience in the air and on the ground.

“Go Global” Campaign: A technology-infused travel experience

the Get global Campaign progress Citi Card/Advantage Globedesigned for the modern traveler who values ​​technology-driven convenience. The campaign’s green carpet logo, along with premium travel benefits such as Passes the Admirals Globe Club and American Airlines Companion Certificatedemonstrates how the card can be seamlessly integrated into the connected travel system. Custom campaign soundtrack, which was created with the help of The art of sound and Havas Chicagohighlights Citi’s commitment to delivering a personalized and technologically advanced marketing experience. With cross media placements Linear TV, Streaming platforms, Online video, Out-of-home digital advertisingand Social mediathe campaign leverages data-driven insights to target travelers where they are most engaged, providing a highly personalized user experience across multiple devices.

“Putting Vacation On” Campaign: Boosting In-Airport Engagement

the Vacation mode is on The campaign marks City’s return to… Advertisement inside the airportintegrating technology to create a connected experience for travelers across more than… 1000 placements in 10 major international airports in the United Statesincluded Dallas Fort Worth, Los Angeles, Chicago O’Hareand New York JFK. This return reflects how airports are increasingly becoming technology-driven hubs for marketing, using digital displays, interactive advertising, and location-based services to engage passengers. The campaign targets travelers at every touchpoint—Check in, protection, Portals, On boardand departure– Use real-time data to personalize messages based on traveler behavior and location. the Citi/Advantage Platinum Select Card It is positioned as a tool that enhances the journey with premium features, directly accessible through app-based integrations, in-app offers, and mobile ticketing.

Seamless integration of travel technology

Both campaigns capitalize on the growing need for Intentional, technology-enabled travel experiences. As travelers demand smarter, more seamless journeys, Citi and American Airlines are leveraging technology to enhance the travel experience User experience From start to finish. the Citi Card/Advantage Globe It enables travelers to obtain integrated travel benefits that complement… Digital first Modern travel approach. Whether through contactless payment methods, app integration, or real-time tracking of flights and airport amenities, the card provides enhanced convenience for the digitally savvy traveler.

Use Citi’s Data-driven advertisingwhich targets specific segments of travelers through smart media buys, ensures campaigns reach the right audience with the right message at the right time. Location-based services At airports and flights, the experience is even more personalized, reinforcing the idea that travel is no longer just about the destination, but also about how technology makes the journey more enjoyable and efficient.

Strategic insights from City and Havas

according to Elise Lesliepresident USB Marketing At Citi, the goal of these campaigns is to promote… 38-year-old partnership With American Airlines by providing advanced solutions in the field of technology Greater value For the connecting traveler. the Custom soundtrack Adds a layer of Emotional engagementspeaks to today’s global traveler who is deeply attuned to experiences that blend culture and technology.

Andy MalloyExecutive Vice President, Havas Chicago, emphasizes modern travelers’ desire to blend distinct and aspirational experiences with them Seamless technology integration. Campaigns put Citi Card/Advantage Globe As a catalyst for a more connected and rewarding travel experience, thanks to a group of Digital tools and Distinctive benefits Available to cardholders. Through the campaigns, Citi and American Airlines demonstrate how travel technology can augment the travel journey, from the booking process to airport navigation, in-flight services, and beyond.

In conclusion, these campaigns reflect the adoption of travel brands Technology-based solutions To meet the evolving needs of today’s travelers,… a personality, Smooth Experiences that enhance every aspect of the travel process.