Cancun Travel Mart 2025 ignites a new era of growth and sustainability in the Mexican Caribbean

Posted on November 4, 2025

Cancun has paved the way for a bold new chapter in its tourism story as the 37th edition of Cancun Travel Mart 2025 brought together the world’s leading travel minds under one vibrant roof. The tourism capital of the Mexican Caribbean has demonstrated not only its enduring strength as a global destination, but also its commitment to shaping a more sustainable and inclusive future for the industry.

The annual conference was held October 22-24 at Iberostar Selection Cancun, attracting more than 550 delegates representing 230 companies across 28 countries. More than 2,200 meetings were held, resulting in business forecasts exceeding US$5.2 billion – an achievement that surpasses last year’s record and underscores Cancun’s growing influence in the international travel market.

The opening celebration captured the optimism that drove the event. Guests were welcomed to the soon-to-be-launched Secrets Mirabel Cancun Resort & Spa, a redesigned hotel scheduled to open its doors in November 2025. The new resort symbolizes the shift in Cancun’s hospitality landscape – a combination of upscale comfort, immersive design and a strong focus on sustainability.

Cancun’s green transformation is gaining momentum

The issue of sustainability dominated conversations throughout the event, reflecting a clear shift in tourism priorities in the region. Cancun has announced its participation in the “Zero Waste” tourism initiative within the United Nations framework – a landmark effort to reduce environmental impact and build a cleaner, more responsible destination model.

The city, which produces about 1,500 tons of waste daily, is taking decisive steps to confront this issue head-on. The first phase of the initiative will evaluate 89 hotels across the hotel district, studying their effectiveness in reducing single-use plastics, minimizing waste, and promoting environmentally friendly operations. The results will be presented at FITUR 2026, providing a roadmap for further progress.

The program, supported by global sustainability partners, includes waste audits, coastal restoration projects, mangrove conservation campaigns, and local awareness initiatives aimed at changing everyday habits. By aligning environmental action with community engagement, Cancun positions itself as a leader in sustainable tourism in Latin America.

This shift represents more than just a change in policies; it reflects a new mindset. For Cancun, responsible growth is now the foundation of its identity, ensuring that the natural beauty that attracts millions of travelers each year remains protected for generations to come.

Expanding horizons through investment and innovation

Cancun’s strength lies not only in its beaches, but also in its constant renewal. New hotels, expanded resorts and innovative concepts are redefining the destination’s tourism offerings and elevating visitor experiences.

Among the most exclusive new properties in the area is Sotaa boutique jungle retreat near Puerto Morelos where guests stay in elegant glass villas surrounded by tropical forests and natural cenotes. Here, wellness meets art, with experiences ranging from sound healing, yoga and ceremonial rituals that reflect Mexico’s cultural heritage.

A series of new openings will continue this momentum: Hyatt Place Cancun Airport It is scheduled to open in November 2025, followed by Riu Ventura Hotel In December. the Grand Hyatt Cancun Beach Resort and Park Hyatt Cancun It is scheduled for completion in 2026, adding luxury inventory to the region’s expanding portfolio.

The existing properties are also undergoing major upgrades. Royalton Riviera Cancun, Royalton Hideaway Riviera Cancun, Secrets Playa Mujeres Golf & Spa Resortand Zilara cancun life They are updated with new amenities and design improvements. the Fiesta Americana Condesa Cancun It now features redesigned dining venues, upgraded ocean-view suites, and an adults-only area focused on health. At the same time, Hilton Cancun All Inclusive Resort unveil Amai Beach ClubIt is a peaceful oceanfront retreat designed for relaxation and sophistication.

Wellness experiences play an increasingly central role in the development of tourism in Cancun. Resorts throughout the region offer spa programs that combine natural ingredients, ancient techniques and innovative treatments – from hydrotherapy rituals to the “Wine Wellness” concept that incorporates wine therapy into holistic treatments.

The excitement of the World Cup builds global appeal

Another highlight of Cancun Travel Mart 2025 will be the strategic focus on the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada and Mexico. Cancun is capitalizing on the event’s global spotlight, positioning itself as a major stopover destination for international audiences traveling through North America.

With direct air connectivity to each host city, Cancun is uniquely positioned to benefit from the tournament’s massive tourist influx. The area will also serve as Base camp for two national teams – an achievement that is expected to generate widespread media coverage and economic activity.

The highly anticipated global event provides a rare opportunity for Cancun to enhance its image as an entertainment paradise and a hub for sports and cultural tourism. Marketing teams are preparing campaigns targeting travelers from Latin America, Europe and beyond, highlighting the destination’s accessibility, hospitality and infrastructure.

Beyond the immediate tourism boost, the FIFA World Cup will accelerate Cancun’s broader goal: building a tourism ecosystem that integrates economic growth, social well-being and sustainable development.

Looking forward to Cancun Travel Mart 2026

The next edition of Cancun Travel Mart, scheduled for October 21-23, 2026, promises to expand on this year’s success. Plans are already underway to achieve deeper digital integration, enhanced communication platforms, and stronger collaboration with global tourism bodies.

As Cancun concludes another record year, the message for 2025 is clear and unambiguous – the destination is not set in stone. It evolves with purpose, balancing prosperity with environmental conservation, and redefining what sustainable luxury can look like on the global stage.

From innovative hotels to environmental leadership and major international events, Cancun continues to inspire the world of travel – proving that real progress begins where vision meets responsibility.