Artificial Intelligence is taking over travel in Saudi Arabia: Discover the future of tourism using agent technology

Posted on November 3, 2025

The travel industry is on the verge of a revolutionary transformation, with… Agent tourism Introducing a pioneer Artificial intelligence model It promises to redefine the way travelers experience the world. This new concept was presented in a white paper entitled AI taking over tourism: Reinventing travel through agent tourismpresents A Practical framework To convert Tourism experience To something more Smooth, tastyand Emotionally resonant. This initiative was developed through cooperation between Tourism, Globantand Kearneyenvisions a future where artificial intelligence anticipates travelers’ needs, adjusts itineraries, manages crowds, and improves sustainability, all while maintaining the essential human touch.

The rise of artificial intelligence in the travel industry

The global tourism sector is a powerful and generative economic force $10.9 trillion In revenue in 2024which represents Nearly 10 percent of global GDP. Expectations indicate so 2035Tourism will arrive $16.5 trillion. In addition to this remarkable growth, Artificial intelligence technology The tourism sector is expected to grow significantly. from $3.4 billion In 2024, artificial intelligence in tourism is expected to rise significantly to $13.9 billion by 2030. As AI technology continues to evolve, destinations around the world face a pivotal decision: adoption Coordinated AI strategies To maintain competitiveness or risk inefficiency and fragmentation Low traveler satisfaction.

The white paper, which was issued before Inaugural Tourism Summit in Riyadh on November 11-13, 2025outline a Road map to Public and private sector leaders To apply artificial intelligence across five main areas: expertise, Operations, Sustainability, Luxuryand Economic opportunity. Embrace this Artificial intelligence modelDestinations can act decisively, expand responsibly, and innovate Human-centred tourism experiences.

What is agent tourism?

Agent tourism It is a dynamic system of self-government Artificial intelligence agents Operating under human supervision and common standards. These agents are designed to provide Measurable results across the tourism ecosystem, leading to improved efficiency and satisfaction. Their primary purpose is to simplify the travel experience, reduce wait times, enhance visitor satisfaction, promote environmentally friendly practices, and open new sources of economic value. The form includes Five agent archetypeseach of which plays a vital role in shaping a personalized and effective tourism experience.

Maximize experience

the Maximize experience The agent is designed to adapt and organize travel routes in real time, offering solutions when disruptions such as weather or flight delays occur. This agent personalizes travel plans, ensuring every traveler receives a personalized experience, whether they are suggesting an alternative Tourist attractions Or adjust flight times based on local conditions.

Process Optimizer

the Process Optimizer He works behind the scenes to promote efficiency. By analyzing data in real time, it helps achieve balance Employment Levels and management Originsand improving services such as transportation and accommodation. This agent is key to eliminating bottlenecks and ensuring smooth operations, directly contributing to a better traveler experience.

Guardian of renewal

the Guardian of renewal The agent focuses on promotion Sustainability By identifying the environmental and social impacts of tourism activities. It suggests responsible travel choices, and encourages tourists to engage in environmentally friendly practices. By directing travelers towards more sustainable options, this agent helps reduce tourism’s environmental footprint.

Wellness agent

Focus on health and comfort of travelers, Wellness agent It uses contextual data to support the traveler’s physical and emotional well-being. From recommending rest stops to suggesting healthy food options, this agent ensures travelers stay comfortable and safe throughout their trip.

Opportunity connector

the Opportunity connector The agent is the main driver of economic value. By connecting visitors to local businesses, events and experiences that match their interests, this agent helps create economic opportunities within the destination. He also nurtures Cultural exchange By introducing visitors to local places Artisans, Eventsand networks.

A strategic guide for tourism stakeholders

The white paper and accompanying research serve as a strategic guide for Tourism stakeholders Including governments, operators and platform providers. The recommendations are clear: destinations should start adopting AI technologies now to remain competitive in an increasingly digital world. Agent tourism He confirms that Adopting human-centered artificial intelligence Necessary to create not only efficiency But also Meaningful connections Between travelers and the destinations they visit.

The main takeaway from the white paper is this AI must be integrated in a way that enriches the human experienceinstead of replacing it. By using AI to handle routine tasks and provide personalized recommendations, tourism providers can ensure their customers have more time to enjoy the cultural and natural wonders that make travel meaningful.

The future of travel: a seamless, smart and sustainable experience

like Agent tourism As it continues to gain more attention, it promises to change the way destinations are managed Tourism experience. The introduction of these AI agents will allow tourism providers to get creative Adaptive and interconnected Trips that cater Individual needs From every traveler. Sustainability, Luxuryand Economic opportunity They will become integral components of the tourism strategy, ensuring that the industry thrives while Preserving local cultures And environments.

This shift towards AI-powered tourism It’s not just about comfort, it’s also about creating a travel experience tasty, Smoothand Emotionally resonant For travelers. As tourism grows to become a more important part of the global economy, so will the destinations that embrace it Agent tourism They will distinguish themselves as leaders in Innovative travel solutions.

conclusion

Agent tourism It represents an exciting future for the global tourism sector. By taking advantage AI-powered agents To create more efficient, personalized and sustainable travel experiences, destinations can meet the increasing demands of today’s tech-savvy travellers. the Artificial intelligence taking over tourism The white paper sets out a clear path forward for the destinations it aspires to Transforming its tourism infrastructure And enhance Traveler experience. with Adopting artificial intelligence As tourism accelerates across the industry, the tourism sector is on the cusp of a profound transformation that will shape the future of travel.