Jordan emerges as a top MICE destination for Indian companies, ETTravelWorld

Jordan is steadily strengthening its position as a competitive MICE destination in the Middle East, offering a range of opportunities for event organizers – from exclusive gatherings and gala dinners to large-scale international conferences. With its diverse attractions, contemporary infrastructure and commitment to sustainable growth, the Hashemite Kingdom is increasingly viewed as a major hub for regional and global business events.

As the global meetings, incentives, conferences and exhibitions (MICE) landscape continues to evolve, companies are exploring new destinations that combine ease of access with world-class facilities. Jordan’s strategic location at the crossroads between Asia, Europe and Africa makes it a natural choice. Serving as a base for numerous non-profit organizations and international agencies, the country’s location facilitates meetings and conferences for associations, companies and institutions from all over the world.

Jordan has focused on leveraging its inherent strengths in sectors such as medicine, pharmaceuticals, humanities, religious studies, and information technology. It has also identified non-profit associations and events as priority areas for expansion. The government’s continued investment in infrastructure has enhanced its readiness to host international delegations.

Amman, the capital, is a focal point for short business trips, offering modern amenities including luxury hotels, fine dining, upscale retail and entertainment options. Jordan’s growing hospitality portfolio is well equipped to meet a variety of group sizes and requirements.

The country is also emerging as a regional leader in key sectors driving business tourism. Jordan is one of the best global destinations for medical tourism, as the King Hussein Cancer Center is considered one of the leading institutions in the Middle East. It also ranks first in the MENA region in renewable energy development, and has established itself as a thriving startup ecosystem. With 2,000 researchers per million citizens and SESAME – the region’s first international research center – Jordan has strengthened its role as a center for innovation and scientific cooperation.

In order to further tap into the Indian market, the Jordan Tourism Board has intensified its communications by participating in trade fairs and sales missions at the city level. These initiatives are designed to connect directly with Indian businesses and wedding planners, deliver personalized experiences and foster long-term partnerships.

With its combination of modern conference venues, distinctive landscape, and focus on knowledge-based industries, Jordan is poised for continued growth as an international MICE destination, providing Indian companies with a dynamic and culturally rich environment for their business events.

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