Discover the magic of Parade des Jouets and experience the ultimate holiday celebration in Quebec City, Canada

Posted on November 3, 2025

The Parade des Jouets, also known as the Toy Parade, is a spectacular event that lights up the streets of Quebec City. It’s a wonderful tradition that attracts families and children from all over the world to celebrate the start of the holiday season. This magical show is filled with exciting floats, joyful performances, and a generous spirit that gives back to the community. But what makes this event so special, and why should you consider attending? In this article, we’ll dive into the details of this amazing festival and find out why anyone in Quebec City should see it during November.

What is the Parade des Jouets?

The Parade des Jouets is an annual parade held in Quebec City, usually in mid-November, just as the city begins to embrace the festive spirit. This event marks the beginning of the Christmas season and is an excellent way for families to come together and celebrate the upcoming holidays. It is not only a fun show but it is also a charitable event that encourages the community to give back to those in need, making it a rewarding experience for all involved.

The parade is filled with beautifully decorated floats, performers in colorful costumes, musicians playing festive tunes, and of course Santa Claus himself, who comes to greet the children. It is a parade that puts a smile on the faces of children and adults alike, and its joyful atmosphere fills the city streets with warmth and excitement.

A long-standing tradition in Quebec City

The Parade des Jouets has been a cherished tradition in Quebec City for more than 20 years. The first show took place in 2002, and since then, it has gotten bigger and more exciting with each passing year. What started as a small local event, organized by the city fire department, has now become a large celebration of community, charity and joy. Today, the parade features more than 15 elaborately designed floats and 325 performers, making it one of the most anticipated events of the year in the city.

Over the years, the show has evolved to include more creative and interactive elements. It’s no longer just about the gigs, it’s a complete experience that includes live performances, music and the festive atmosphere that sweeps the city. It is an event that brings the whole family together to enjoy the magic of the season.

When and where does the show take place?

The jute parade is usually held in mid-November, paving the way for Christmas celebrations in the city. For example, it is scheduled for a 2024 release November 9. The show starts at around 2:30pm, so if you want a good spot along the way, it’s best to arrive early.

The parade route usually begins in the Charlesbourg neighborhood at a road intersection 52nd Street E and 1re Avenuethen makes its way through the city streets before ending at Place Jean BeliveauLocated near ExpoCité. This route takes participants through some of the most picturesque parts of Quebec City, allowing parade-goers to enjoy the city’s beautiful architecture and festive decorations along the way.

If you’re looking for an up-close experience, there are VIP seats available to watch the show more comfortably. However, many people prefer to watch from the free public spaces along the route, where the atmosphere is lively and exciting.

Main features of the offer

The Parade des Jouets is full of features that make it an unforgettable experience for all ages. Let’s take a closer look at what you can expect from this magical event:

Amazing floats and performers

One of the main attractions of the parade is the impressive array of floats. Every year, talented artists and designers come together to create beautiful and whimsical floats that bring the joy and wonder of the season to life. These floats are often decorated with bright colors, twinkling lights and festive designs, creating a truly magical atmosphere.

In addition to the floats, there are dozens of performers enlivening the parade. You will see dancers, singers and actors wearing colorful costumes, adding an extra layer of excitement to the event. Some performers even dress up as classic holiday characters like elves and reindeer, adding to the holiday magic.

Santa Claus and his elves

Of course, no Christmas parade would be complete without a visit from Santa Claus! In the Parade des Jouets, Santa is the star of the show. He rides on one of the large floats, waves to the children and listens to their wishes. Children can also bring their letters to Santa, which are collected by Canada Post employees who participate in the parade. It’s a wonderful opportunity for children to connect with the magic of Christmas and share their dreams and hopes for the season.

Charitable giving

What sets the Parade des Jouets apart from many other parades is its strong focus on charity. The event encourages families to bring new or gently used toys to donate to children in need. The collected toys are then distributed to local charitable organizations that support underprivileged children and families.

This charitable aspect makes the show even more special, as it is not just a celebration for those who attend, but an event that helps give back to the community. By attending the show, you’re not only enjoying the festivities — you’re also contributing to a good cause and spreading holiday cheer to those who need it most.

Fun and family activities

The Parade des Jouets is not just a parade – it is an entire family event. Before the show starts, families can enjoy an array of activities and entertainment at various locations along the route. For example, there is often a ‘chalet’ event in Charlesbourg GalleryWhere families can enjoy warm drinks, participate in arts and crafts, and even meet some of the show’s characters up close.

The fun doesn’t stop after the show either. There are plenty of activities you can enjoy in the city after the floats pass. Whether you’re exploring the shops, enjoying holiday sweets, or simply admiring the holiday decorations, Quebec City offers a magical atmosphere for everyone to enjoy.

How to make the most of the offer

If you’re planning to attend the Parade des Jouets, there are a few things you can do to ensure you have the best experience possible.

Arrive early

The Parade des Jouets attracts large crowds, especially as the holiday season approaches. To get a good spot along the way, it’s a good idea to arrive early. This will give you time to find a comfortable place to sit or stand, and you’ll be able to enjoy the pre-show excitement as well.

Dress warmly

Since the show takes place in November, the weather can be cold, even snowy at times. Make sure to dress warmly to stay comfortable throughout the event. Dressing in layers and wearing hats, gloves, and scarves are essential for cold prevention.

Bring donations

Remember, the Parade des Jouets is a charity event, so bring a new or gently used toy to donate. This is a great way to give back to the community while participating in the festivities. The toys collected during the show are distributed to children in need, making it a great way to spread the Eid spirit.

VIP seats

If you prefer a more relaxed viewing experience, consider purchasing a VIP ticket. This will give you access to reserved seating and other perks such as access to food trucks and giveaway gifts from sponsors. It’s a great choice for those who want to enjoy the show in style.

Why you should attend the Parade des Jouets

The Parade des Jouets is more than just a holiday parade – it is an event that embodies the spirit of community, charity and festive cheer. By attending the show, you are not only having a fun-filled day with your family, but you are also contributing to an important cause. The show’s focus on charitable giving ensures that those in need are taken care of during the holiday season.

In addition to the charitable aspect, the show is a celebration of everything that makes the holiday season so special. From dazzling floats to lively performers, and of course a visit from Santa Claus, the Parade des Jouets is a magical experience that will create lasting memories for all who attend.

So, if you find yourself in Quebec City in November, don’t miss out on this exceptional event. The Parade des Jouets is a perfect way to start the holiday season and immerse yourself in the joy and magic of Christmas. Gather your family, donate a toy, and join in the fun – this is a show you won’t want to miss!

The Parade des Jouets in Quebec City is an intimate and exciting event that brings the community together to celebrate the spirit of the holiday season. With its spectacular floats, captivating performers, and charitable donations, the parade is a must-see event for anyone visiting the city in November. So, be sure to mark your calendar and experience the magic of the Toy Parade – an event that will keep you smiling long after it’s over.

Source: FlightAware

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