Cox & Kings launches seven new franchises to strengthen its presence in Tier 2 cities, ETTravelWorld

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Cox & Kings, the world’s first travel house and one of India’s most enduring travel brands, has announced the opening of seven new franchise outlets across Surat, Bhopal, Belgaum, Nashik, Rajahmundry and Jamnagar. This expansion represents an important step in the company’s strategy to deepen its presence in India’s fast-developing tier 2 travel markets.

The new additions are part of Cox & Kings’ broader vision to create 200 franchise outlets nationwide, ensuring greater access to world-class travel services for aspiring travelers beyond the metro cities. The move is in line with the company’s focus on bringing its heritage of trust, personalization and world-class travel experience closer to the next generation of Indian explorers.

Commenting on the expansion, Karan Agarwal, Director, Cox & Kings, said: “Today, India’s most exciting travel growth stories are unfolding outside the metros. Our expansion into cities like Rajahmundry, Nashik, Bhopal and Jamnagar is about accessibility, bringing our legacy of trust, personalization and global expertise closer to a new generation of travellers. We blend Cox & Kings’ heritage with local insight to create meaningful travel experiences for all types of travellers. Explorer.”

Non-metro cities in India are witnessing a remarkable travel boom, driven by rising affluence, increasing digital adoption, and a growing appetite for organized, experience-led trips. The company’s new franchises have been strategically selected based on data-backed insights into emerging travel demand, improving air and rail connectivity, and evolving traveler behaviour.

Bhopal, which now hosts two outlets in its eastern and western neighbourhoods, is fast emerging as a travel hub in central India. In Gujarat, the company has expanded beyond Ahmedabad with new locations in Surat and Jamnagar, both catering to different market segments. Surat’s rich business community promotes family and leisure travel abroad, while Jamnagar’s expanding industrial economy creates a growing base of business travellers.

In Maharashtra, Nashik’s combination of industrial growth and leisure appeal makes it a strong dual market for domestic and international travel. In the south, Rajahmundry represents the main travel gateway to Andhra Pradesh with a balance of spiritual and coastal tourism, while Belgaum’s central location between Karnataka and Maharashtra makes it an important service point for regional travellers.

This strategic launch highlights Cox & Kings’ commitment to a franchise-led growth model that empowers local entrepreneurs while maintaining consistent service standards across India. By combining its global expertise with local understanding, the company aims to accommodate the next wave of travel demand emerging from India’s dynamic Tier 2 and Tier 3 cities.

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