Published October 31, 2025

As 2026 approaches, the United States, Australia, France, Italy, Japan and Vietnam stand out as this year’s top trending travel destinations. These countries are gaining immense popularity due to their diverse offerings, be it the rich cultural heritage, stunning landscapes, or unique experiences. From the natural beauty of the United States and Australia to the historical allure of France and Italy, and the vibrant cultures of Japan and Vietnam, these destinations have something for all types of travelers. Whether you’re looking for adventure, relaxation, or cultural immersion, these are the countries you need to discover in 2026 for an unforgettable experience.
Big Sky, Montana: A hidden gem in the West
Topping the list is Big Sky, Montana, which has seen a huge spike in interest. Known for its sweeping landscapes, world-class skiing, and luxury resorts set in majestic mountain terrain, Big Sky offers everything the West has to offer without the overwhelming crowds. Travelers who have long sought the beauty of America’s Rockies now have an alternative to popular and often overlooked sites like Aspen and Jackson Hole. Whether you’re looking for an exciting ski getaway or a quiet getaway surrounded by nature, Big Sky offers an authentic Western experience with room to breathe.
Okinawa, Japan: Escape from the sleepy island of Japan
Across the Pacific, Okinawa, Japan is quickly emerging as a must-visit destination for those looking for a quieter, more unique side of Japan. While Tokyo and Kyoto have long dominated the tourism scene, Okinawa has become a favorite destination due to its laid-back island atmosphere mixed with a rich cultural history. Offering everything from lush tropical landscapes and pristine beaches to fascinating historical sites and vibrant local markets, Okinawa is ideal for travelers looking for a mix of relaxation and adventure. Its slower pace and more relaxed atmosphere make it an ideal place for those who want to escape the hustle and bustle of Japan’s big cities.
Hobart, Tasmania: Australia’s undiscovered treasure
Hobart, Tasmania, is another exciting addition to our list of trending destinations for 2026. As the island’s capital, Hobart has emerged as a cultural and natural hub that is quickly attracting the attention of travellers. With its wonderful mix of heritage buildings, contemporary art and stunning natural surroundings, Hobart offers a unique and captivating experience. Whether you’re exploring Salamanca Market, tasting local wine, or hiking through the nearby wilderness, Hobart has something for everyone. Its enchanting atmosphere and proximity to some of the world’s most beautiful landscapes make it an ideal destination for those looking to explore the road less traveled.
Sardinia, Italy: The quiet side of the Mediterranean
In Italy, Sardinia continues to rise in popularity. Known for its chic beach towns and stunning coastline, Sardinia offers a quieter and more relaxed alternative to busier destinations such as Capri and the Amalfi Coast. With its crystal clear waters, rugged hills, and charming villages, Sardinia offers the beauty of the Mediterranean without the heavy tourist crowds. Whether you’re lounging on secluded beaches, exploring ancient ruins, or enjoying the region’s exceptional cuisine, Sardinia offers an unforgettable Mediterranean getaway that feels far removed from typical tourist traps.
Phu Quoc, Vietnam: Asia’s emerging island paradise
And in Vietnam, Phu Quoc is quickly becoming one of Asia’s next big destinations. Once a secret hideaway for locals, this tropical island has now captured the attention of international travellers. Known for its white sand beaches, lush forests and modern luxury resorts, Phu Quoc offers the perfect getaway with all the amenities of a high-end destination. Visitors can relax on the beach, enjoy world-class snorkeling, or explore the island’s growing culinary scene. As Vietnam’s tourism infrastructure develops, Phu Quoc promises to be one of the country’s most exciting destinations for years to come.
Savoie, France: authentic French Alps
For those seeking an Alpine escape, the Savoie region of France is quickly gaining interest. Known for its Alpine villages, ski resorts and picturesque mountain towns, the region offers an authentic alternative to the over-commercialized French Alps. Whether you’re skiing in the winter or hiking and cycling during the warmer months, Savoie’s charming mountain towns offer a quieter, more relaxed atmosphere. This destination is ideal for those who want to immerse themselves in nature and enjoy the quiet, unspoiled side of France that is often overlooked.
Fort Walton Beach, Florida: A quiet beach getaway
In the United States, Fort Walton Beach, Florida, stands out as a top choice for travelers looking for a relaxing beach getaway away from the chaos of more popular resort towns. Located along the Gulf Coast, Fort Walton Beach offers beautiful white-sand beaches, clear waters and a relaxed atmosphere. Whether you’re enjoying a relaxing day at the beach, exploring local parks, or indulging in fresh seafood, this beach town offers the perfect setting for a simple yet refreshing getaway. It’s the perfect place for those who want the charm of the Florida coast without the crowds and higher prices of larger destinations.
The emergence of diverse and bold travel options
Expedia data shows that in 2026, travelers will embrace a wider range of experiences. From multi-destination itineraries and off-peak travel to off-beat destinations, the trend is toward diversity and bold choices. Whether you’re fishing in Montana, exploring the coral reefs of Okinawa, or visiting the hidden beaches of Sardinia, 2026 promises to be a year of new and exciting adventures. These popular destinations offer a new perspective and the opportunity to create memories in places that feel unique and off the beaten track.
Heading into 2026, the United States, Australia, France, Italy, Japan and Vietnam are set to be top trending destinations, offering unique experiences, rich cultures and unforgettable adventures for every traveler. These are the places you need to discover to have an exceptional travel year.
As the year begins, these destinations will continue to capture travelers’ imaginations. Whether you’re exploring a new corner of the world or staying close to home, it’s time to book your next great adventure. With the number of amazing destinations on the rise, it looks like 2026 will be the year to get off the beaten path and discover something new. Don’t miss the chance to explore these emerging hotspots before they become the next big thing in travel.
