Shanghai welcomes global travelers to Grand Yuyuan for the first Global Jewelry Fashion Month 2025: Find out more

Published October 31, 2025

Shanghai took a bold step towards international recognition with its debut The first international fashion jewelry month and 2025 Shanghai Couture Fashion Week. The event was held in Grand Yuyuan Cultural AreaIt paved the way for the city’s transformation into a world-class luxury tourist destination.

As the first major event since its establishment Shanghai International Jewelry and Fashion DistrictThis initiative represents more than just an artistic celebration. It marks the beginning of a new era where culture, fashion and tourism combine to raise Shanghai’s global profile.

A celebration of global design and partnerships

The festival opened with the unveiling of the official logo of the Shanghai International Jewelry and Fashion District, which symbolizes its future vision of cooperation and creativity. The event brought us together Fifteen leading brands in the field of jewelry and fashion Which collectively showcased the depth of talent and craftsmanship in the industry.

New partnership agreements were formulated between major jewelry organizations and regional operators, laying the foundation for an integrated network linking manufacturing, design and trade. These alliances are expected to drive innovation in Shanghai’s luxury sector while enhancing the city’s appeal to global travelers seeking upscale experiences.

Grand Yuyuan: where heritage meets modern luxury

located in Huangpu Districtthe Grand Yuyuan Cultural Area It has long been considered the birthplace of modern jewelry making in China. More welcoming Forty million visitors annuallyThis vibrant area remains one of Shanghai’s most visited tourist attractions.

The unique structure of Grand Yuyuan Hotel combines two focal points — Yuyuan Tourist Market and Bond Financial Center (BFC). Yuyuan Tourism Market embodies the spirit of Chinese craftsmanship through cultural retail, gold art and heritage jewellery, while Bahrain Mall features international luxury brands and contemporary design boutiques.

Together they form a “dual-core” ecosystem where tradition meets innovation. Visitors can explore artisan markets, shop for custom-designed jewelry, and experience the culinary and artistic culture that define Shanghai. This combination of creativity and heritage makes Grand Yuyuan a must-visit site for both cultural tourists and luxury travelers.

A combination of high fashion and fine jewelry

It is held in conjunction with the Jewelry Festival 2025 Shanghai Couture Fashion Week It presented an artistic narrative linking high fashion design with the skill of making fine jewelry. Each show combines cultural heritage with modern aesthetics, representing the cutting-edge development of Chinese design on the global stage.

The event not only embodied the spirit of innovation, but also provided tourists with an immersive experience that highlighted Shanghai’s distinct identity as a meeting point for fashion, culture and art.

Driving tourism through luxury and creativity

Fashion Jewelry Month ignited a flurry of activity throughout the Grand Yuyuan District. New luxury stores opened in Bond Financial Centrewhile exhibitions and fashion salons introduced tourists to the art behind Shanghai’s luxury goods sector.

These experiences invite visitors to explore China’s design heritage in an interactive way – through live exhibitions, curated displays, and bespoke jewelry collections. For many international travellers, the event is a gateway to discovering the country’s craftsmanship traditions alongside the evolution of modern design.

By integrating cultural storytelling with tourism, Shanghai sets the standard for luxury experiential travel in Asia.

Forming a global center for jewelry and tourism

the Shanghai International Jewelry and Fashion District It has identified six key strategies to guide its growth:

1. – Expansion of international exhibitions and festival platforms
2. Attracting global investments and business partnerships
3. Enhancing infrastructure and quality of services
4. Enhancing functional and professional capabilities
5. Support design-led brand incubation
6. – Encouraging innovation in the jewelry and fashion industries

These priorities aim to transform Shanghai into a leading center for jewelery design, retail and education. With a strong focus on global tourism, the region seeks to create a sustainable model that links creativity and commerce – making Shanghai a true luxury destination.

Conclusion: Shanghai’s bright future in cultural tourism

release The first international fashion jewelry month It represents a defining moment in Shanghai’s cultural and tourism development. By transforming Grand Yuyuan into a dynamic space that celebrates craftsmanship and innovation, the city is redefining the intersection between culture and commerce.

This initiative embodies Shanghai’s growing influence as a center where heritage is being reimagined through contemporary design. For global travelers, Grand Yuyuan now represents more than just a shopping district – it is an experience that reflects the art, elegance and cultural pride of modern China.