New York joins Dubai, Kyoto and other popular destinations as a dream getaway for UK travelers looking to stretch their holiday budgets.

Posted on November 1, 2025

New York has now joined the ranks of Dubai, Kyoto and other popular destinations as the top dream getaway for UK travelers ready to splurge. According to recent research, British holidaymakers are increasingly willing to stretch their holiday budgets, with many eager to experience the luxury, culture and adventure that these destinations have to offer. While Dubai promises year-round sunshine and world-class attractions, and Kyoto offers a laid-back mix of tradition and nature, New York beckons with its vibrant energy, famous landmarks, and endless entertainment options. Whether it’s the shopping allure of Fifth Avenue, the excitement of Times Square, or the elegance of Dubai’s Burj Khalifa, these destinations stand out as the ultimate choices for those seeking the best in luxury and adventure, all while stretching their budgets to make the most of their dream vacation.

While the Maldives, New York and Kyoto dominate the list of top holiday destinations, Dubai stands out as one of the most sought-after destinations. Joining the Great Barrier Reef, Dubai has captured the imagination of travelers eager to experience a unique blend of modern luxury, adventure and culture. Other popular destinations highlighted in the survey include Seychelles, Thailand, Mauritius, Saint Lucia and Banff National Park in Canada.

Dubai’s year-round appeal is due to its diverse offerings that attract a wide range of travellers. From thrilling desert safaris to tranquil beach retreats, the city offers an unparalleled mix of outdoor and indoor attractions. Visitors can enjoy stunning views from Burj Khalifa, indulge in delicious dining, shop at world-class malls, or relax on pristine beaches. Whether it is the charm of its urban landscape or the allure of its natural beauty, Dubai provides the perfect backdrop to create unforgettable memories.

One of Dubai’s main attractions is its ability to offer a mix of excitement and relaxation, with something for everyone. The city caters to families, couples, solo travelers and groups, offering activities ranging from energizing adventures to peaceful experiences. Whether you’re exploring towering skyscrapers or enjoying a quiet evening by the seaside, Dubai’s diversity makes it an attractive choice for British tourists looking for variety on their travels.

In addition, Dubai’s reputation as a safe destination adds to its appeal. Earlier this year, the UAE was named the safest country to explore after dark, with five of its cities, including Dubai, ranked in the top 10 globally. This feeling of safety makes Dubai a particularly attractive option for UK travellers, many of whom prioritize safety when choosing holiday destinations.

The survey also highlights the spending habits of UK travellers. On average, Brits are willing to spend around US$4,612 (AED 16,940) per person for their dream holiday, including the costs of flights, accommodation, dining and activities. Interestingly, 49% of respondents admitted that they would go over budget to secure the perfect trip, while 64% stated that they would like to upgrade their flights and hotel stays to enhance their overall experience.

Generational differences in spending were also notable in the study. Boomers were found to have the largest travel budgets, with an average of US$5,563 (AED 20,430), while Generation X typically spent the least, with an average of US$3,919 (AED 14,370). It is worth noting that Gen Z travelers were the most likely to go over their budgets, with 57% indicating that they would spend a lot of money to ensure their trip lived up to their expectations.

This growing trend towards ‘value-based luxury’ has become a hallmark of traveler preferences in the UK. More than ever, travelers are looking for vacations that offer personal value and lasting memories rather than just select traditional tourist attractions. This shift towards experiences that deliver quality and emotional resonance is a trend that Dubai is perfectly aligned with, offering holidays that blend luxury with meaningful, once-in-a-lifetime experiences.

New York joins Dubai, Kyoto and other popular destinations as top dream getaways for UK travelers looking to stretch their holiday budgets, offering a unique blend of luxury, culture and unforgettable experiences. These destinations offer the ultimate in luxury and adventure, making them irresistible for those looking to enjoy a once-in-a-lifetime trip.

With world-class amenities, rich cultural heritage, and endless activities, Dubai continues to shine as a top destination for UK travellers. Its unique blend of modernity and tradition, coupled with its appeal to families, solo adventurers and luxury seekers, ensures that the city remains a top choice for those looking to create lasting memories on their dream holidays.