Greece Joins Spain and Portugal as European 2025 Short-Haul Travel Destination Powerhouses, the Getaway Everyone’s Talking About: Here’s Travel Guide Insider

Published on
October 31, 2025

Greece joins Spain and Portugal as 2025 short-haul travel destination powerhouses, setting a new standard for culture, cuisine, and luxury getaways across Europe. Travelers are turning to these European gems for quick escapes that feel rich, authentic, and unforgettable. From Greece’s sunlit islands to Spain’s lively cities and Portugal’s coastal charm, each destination offers its own blend of warmth, flavor, and adventure. Together, they define what short-haul travel in 2025 truly means—accessible yet deeply rewarding. With seamless connections, vibrant local experiences, and a focus on quality over quantity, Greece, Spain, and Portugal continue to capture the hearts of travelers worldwide. As short-haul travel powerhouses, they promise more than a holiday; they deliver culture, comfort, and lasting memories. Whether it’s dining by the sea, exploring old towns, or soaking up the Mediterranean sun, Europe’s best getaways await those ready for discovery.

Greece

Greece has been named Short-Haul Destination of the Year at the 2025 Food & Travel Magazine Reader Awards in London. The title celebrates Greece’s unmatched mix of culture, cuisine, and charm, making it the top pick for travelers from the United Kingdom and beyond who want depth without distance. From world-famous landmarks to island adventures, this Mediterranean gem continues to prove why it stands out among Europe’s favourite short-haul escapes.

Why Greece is 2025’s hottest short-haul destination

The award recognizes Greece’s growing reputation as a nearby getaway that blends rich history, warm hospitality, and accessible luxury. The Greek National Tourism Organization (GNTO) views this win as proof that the country has become one of Europe’s most admired travel destinations. For British travelers, the country offers everything—sun-drenched islands, archaeological wonders, and world-renowned gastronomy—all within a few hours’ flight.

The timing is ideal. With many Europeans seeking short yet meaningful trips, Greece has become the perfect match—authentic, affordable, and inspiring.

How to get there

Athens International Airport (ATH) serves as Greece’s primary gateway and is one of the busiest hubs in southern Europe. Major airlines operate daily flights from cities across the UK and worldwide, including:

• Aegean Airlines
• Air Canada
• Air France
• British Airways
• Delta Air Lines
• Emirates
• Lufthansa
• Ryanair
• Sky Express

Travelers can fly directly to Athens from London, Manchester, and Edinburgh, or connect to popular islands like Crete, Santorini, or Rhodes. With frequent schedules and short flight times, Greece remains one of the most accessible Mediterranean escapes.

What makes Greece stand out

Greece’s allure lies in its balance between simplicity and sophistication. Visitors find breathtaking coastlines, ancient ruins, lively city squares, and villages that seem untouched by time. Its Mediterranean diet, celebrated globally, is another highlight—olive oil, grilled seafood, local wines, and honey-soaked pastries that reflect centuries of tradition.

Whether it’s a beach in Mykonos, a sunset in Santorini, or a stroll through the narrow streets of Athens’ Plaka district, Greece delivers a seamless blend of history and relaxation.

Getting around and travel costs

Public transportation in Greece is efficient and affordable. In Athens, a 90-minute metro or bus ticket costs €1.20, while a 24-hour unlimited pass is €4.10. Travelers can reach the city center from the airport for €9 by metro or €5.50 by bus.

Taxis are also widely available, and ride-sharing services have expanded in major cities. For island hopping, domestic flights and ferries connect Athens with destinations such as Crete, Santorini, and Hydra.

Where to stay: top areas and price range

The best areas to stay in Athens include Plaka, Syntagma, Monastiraki, and Koukaki—all close to landmarks like the Acropolis and the city’s top museums. According to The Times UK, comfortable, centrally located hotels can be found for under £200 per night outside peak summer months.

On the islands, travelers can choose between boutique villas, seaside resorts, and family-run guesthouses that reflect local charm.

Signature Greek cuisine to try

Greece’s culinary heritage is deeply social and tied to its geography. As highlighted by Visit Greece and the GNTO, every meal is an experience of connection and tradition. Must-try dishes include:

• Grilled octopus and fresh fish along the coast
• Moussaka and souvlaki in traditional tavernas
• Greek salad with feta, olives, and sun-ripened tomatoes
• Honey-drizzled baklava or loukoumades for dessert

Dining in Greece is never rushed—each meal invites conversation and community.

Seven-day itinerary for first-time visitors

Day 1: Arrive in Athens and explore the old town. Visit the Acropolis Museum and enjoy dinner in Plaka.
Day 2: See the Acropolis early, tour the Ancient Agora, and watch the sunset at Lycabettus Hill.
Day 3: Take a day trip to Delphi or Cape Sounion for coastal views and ancient ruins.
Day 4: Fly or ferry to Crete or Hydra.
Day 5: Enjoy beaches, local markets, and traditional island villages.
Day 6: Return to Athens and visit the Benaki or Museum of Cycladic Art.
Day 7: Join a guided food tour, sample local wines, and enjoy a farewell dinner overlooking the city.

This route blends ancient history with relaxation and modern comfort—ideal for those seeking depth within a short journey.

Greece’s growing role in world tourism

According to the GNTO, this award highlights how Greece’s strategy—centered on culture, gastronomy, and sustainable travel—is paying off. By promoting local producers, preserving heritage, and encouraging authentic experiences, Greece is redefining what short-haul travel means in Europe.

Eleni Skarveli, Head of the GNTO Office for the UK and Ireland, accepted the award in London, noting the country’s ongoing mission to share its hospitality and culinary richness worldwide. The recognition underscores Greece’s leadership in experience-driven tourism—an approach that resonates with travelers seeking real connections rather than rushed sightseeing.

Why Greece leads the short-haul revival

As global travel habits evolve, destinations that offer quality, culture, and convenience are rising to the top. Greece’s success story proves that travelers no longer need to go far for extraordinary experiences. With direct connections, strong hospitality, and endless variety, Greece continues to stand as the perfect blend of accessibility and adventure.

Spain

Spain has taken the spotlight once again, winning Best Short-Haul Destination at The Sun Travel Awards 2025. Known for its lively cities, warm people, and deep-rooted traditions, Spain continues to draw millions of travelers from across Europe. Whether you come for tapas, art, or a dose of Mediterranean sunshine, this country blends heritage and modern living like nowhere else.

Why Spain is hot in 2025

Spain’s win at The Sun Travel Awards 2025 isn’t a surprise. The country has long been a favorite for travelers looking for warmth, food, and culture within a short flight from the UK. Its well-connected cities, affordable experiences, and rich history make it a top pick for quick getaways and extended breaks alike.

From flamenco nights in Seville to late dinners in Madrid and architectural marvels in Barcelona, Spain offers endless ways to explore. The recognition also highlights Spain’s strong post-pandemic recovery, supported by record-breaking tourist arrivals and steady investment in hospitality and transport.

How to fly in

Adolfo Suárez Madrid-Barajas Airport (MAD) serves as Spain’s main international hub and one of Europe’s largest. It connects to 197 destinations through 84 airlines, linking Europe, the Americas, Africa, and Asia.

Frequent direct flights from London, Manchester, and Edinburgh make Madrid and Barcelona ideal entry points. British Airways, Iberia, easyJet, and Ryanair offer regular routes, while long-haul carriers like Emirates, Delta, and LATAM provide global access.

Madrid’s central location also makes it easy to reach other Spanish cities via the country’s efficient AVE high-speed rail network.

Why Spain stands out

Spain captures the essence of the Mediterranean lifestyle—late meals, sunny plazas, and a relaxed pace balanced with artistic passion. The country’s architecture, art, and food reflect its layered history, from Moorish influences in Andalusia to modernist masterpieces by Gaudí in Catalonia.

The Spanish Tourism Office points to the nation’s tapas culture, olive oil heritage, and strong Mediterranean diet as key attractions. Add to that a wealth of Michelin-starred restaurants, charming coastal villages, and year-round festivals, and it’s easy to see why Spain leads short-haul travel rankings year after year.

Getting around: easy and affordable

Spain’s public transport is among the best in Europe. Using Madrid as a base, visitors can rely on an extensive metro and rail network.

• Metro tickets: Zone A fares range from €1.50 to €2, depending on distance.
• Day and multi-trip passes: Discounted passes remain available throughout 2025—ideal for longer stays.
• Airport transfer: The metro and airport express bus both connect to the city center in about 30 minutes.

Spain’s Renfe high-speed trains make day trips simple: Madrid to Barcelona in 2.5 hours, or to Seville in under 3 hours.

Where to stay for the best experience

In Madrid, the Centro district offers the perfect base. Staying near Gran Vía, Sol, or Barrio de las Letras places you within walking distance of the Prado Museum, Retiro Park, and Atocha Station.

Hotels in these areas combine convenience with charm. According to Spain’s national press, average hotel prices sit around €160 per night in 2024 and are expected to rise slightly in 2025. Early booking helps secure better deals, especially during spring and autumn—the most comfortable travel seasons.

What to eat: Spain’s unforgettable flavors

Spanish cuisine celebrates community, simplicity, and fresh ingredients. Each region has its specialties, but a few national favorites are must-tries:

• Tapas: Small bites of tortilla, patatas bravas, and croquettes enjoyed with wine or beer.
• Iberian ham (Jamón Ibérico): A prized delicacy served thinly sliced.
• Paella: A saffron rice dish from Valencia, often with seafood or chicken.
• Gazpacho: Cold tomato soup perfect for Spain’s warm afternoons.
• Churros con chocolate: A sweet treat found in cafés across Madrid.

For fine dining, Spain offers some of the world’s most acclaimed restaurants, including several with Michelin stars in Madrid, Barcelona, and San Sebastián.

Seven-day starter itinerary

This flexible one-week route balances history, food, and art across Spain’s most iconic cities.

• Day 1 – Madrid’s Masterpieces: Visit the Prado Museum, stroll through Retiro Park, and end the day on Gran Vía for evening views.
• Day 2 – Royal and Rustic: Explore the Royal Palace, wander Plaza Mayor, and enjoy tapas in La Latina.
• Day 3 – Day Trip Delight: Take a day trip to Toledo or Segovia, both rich in history and medieval architecture.
• Day 4 – On the Fast Track: Board the AVE high-speed train to Barcelona or Seville, depending on your interests.
• Day 5 – Local Icons: In Barcelona, admire Gaudí’s Sagrada Família and Park Güell. In Seville, explore the Alcázar and soak in Andalusian culture.
• Day 6 – Coast or Countryside: Head to the Mediterranean coast or nearby La Rioja for wine tasting.
• Day 7 – Madrid Finale: Return to Madrid to visit the Reina Sofía Museum, shop at El Rastro Market, and savor one last Spanish meal.

Spain’s tourism outlook for 2025

Winning Best Short-Haul Destination highlights Spain’s continued leadership in European tourism. The award reflects not just the country’s beauty but its consistent focus on quality experiences—modern infrastructure, reliable transport, and a dedication to preserving cultural identity.

Spanish tourism officials expect 2025 to be another record year, driven by sustainable travel initiatives, culinary tourism, and renewed interest from British travelers. With its perfect mix of accessibility, value, and depth, Spain remains an ideal short-haul escape for those seeking both adventure and ease.

Portugal

Portugal continues to shine on the world tourism stage, officially crowned Europe’s Best Destination at the 2025 World Travel Awards. The title cements the country’s reputation for offering travelers an unmatched blend of scenic beauty, warm hospitality, and authentic cultural experiences. From the winding streets of Lisbon to the vineyards of the Douro Valley, Portugal has become a top choice for those seeking a European escape that feels both classic and refreshingly modern.

This guide breaks down everything travelers need to know—why Portugal is trending, how to get there, what to eat, where to stay, and a perfect seven-day itinerary to explore the country’s highlights.

Why Portugal is hot in 2025

Portugal’s win at the World Travel Awards 2025 is no surprise to anyone who has walked its cobbled streets or tasted its coastal cuisine. The recognition reflects the nation’s steady rise as a favorite destination for travelers from Europe and beyond.

The country offers an irresistible mix of factors: sunshine year-round, affordable luxury, and a rich cultural identity shaped by centuries of global exploration. Visitors can explore castles, surf Atlantic waves, sip world-class wines, and enjoy some of the most scenic coastlines in Europe—all within a few hours’ travel from most major European cities.

With growing interest in sustainable and slow travel, Portugal’s focus on authentic, local experiences places it firmly among the world’s most admired destinations.

How to fly in

Lisbon Humberto Delgado Airport (LIS) is Portugal’s main international gateway, serving as the hub for TAP Air Portugal and numerous global airlines. The airport maintains broad connections to Europe, Brazil, and Africa, as well as direct routes from major cities like London, Paris, New York, and São Paulo.

Travelers can also arrive through Porto or Faro, depending on their itinerary. With efficient airport services, quick public transit links, and multiple flight options daily, Portugal is both easy to reach and easy to navigate.

What makes Portugal special

Portugal’s charm lies in its effortless balance between tradition and modern life. Ancient trams roll through Lisbon’s hills, while surfers gather on the beaches of Ericeira. Cities like Porto and Coimbra combine historic architecture with a youthful, creative energy.

The country’s coastal towns, mountain villages, and wine regions each tell a story. Travelers are drawn by Portugal’s friendly atmosphere, affordability, and its commitment to preserving its heritage while welcoming global visitors. Add mild weather, a relaxed pace, and incredible food, and it’s easy to see why Portugal earned its crown as Europe’s best.

Signature cuisine to try

Food is central to the Portuguese way of life. According to VisitPortugal, travelers can expect a focus on fresh seafood, regional stews, and a mix of Mediterranean and Atlantic influences.

Must-try dishes include:

• Cataplana de Marisco: A fragrant seafood stew cooked in a copper pan.
• Bacalhau: Dried and salted codfish, served in countless variations.
• Grilled sardines: A summer favorite, especially in Lisbon’s Alfama district.
• Pastéis de Nata: Custard tarts dusted with cinnamon, often paired with espresso.
• Vinho Verde and Port wine: Produced in the north and enjoyed across the country.

Portuguese dining is casual yet refined, emphasizing fresh ingredients and family-style meals. Whether in a seaside taverna or a Michelin-starred restaurant, food remains at the heart of the experience.

Getting around and transport costs

Public transportation in Portugal is reliable and affordable, particularly in Lisbon. The city’s Carris/Metro network covers major neighborhoods and attractions.

• 60-minute ticket: €1.85
• 24-hour unlimited ticket: €7
• Airport to city center: 25 minutes by metro, with frequent departures.

For longer journeys, trains connect Lisbon to Porto, Coimbra, and the Algarve. Regional bus lines reach smaller towns and coastal spots, while taxis and ride-share services are inexpensive by European standards.

Travelers who want to explore beyond the cities may consider renting a car for flexibility, especially when visiting the countryside or coastal regions.

Where to stay for the best location

The best places to stay in Lisbon depend on your travel style:

• Baixa: Central and convenient, ideal for first-time visitors.
• Chiado: Trendy, walkable, filled with restaurants and boutique hotels.
• Alfama: The oldest district, perfect for those who love character and music.
• Avenida da Liberdade: Known for luxury hotels and shopping.
• Cais do Sodré: Lively nightlife and easy riverfront access.

According to Giddioso Travel Guides, average three-star hotel rooms in Lisbon cost around €153 per night, including breakfast. Prices vary depending on the season, with spring and autumn offering the best balance of comfort and value.

Seven-day itinerary for first-time visitors

This one-week itinerary captures Portugal’s highlights—from urban discovery to coastal and countryside escapes.

• Day 1: Explore Lisbon’s Baixa and Alfama districts. Ride the famous Tram 28, admire the tiled façades, and enjoy dinner with live fado music.
• Day 2: Visit Belém, home to the Jerónimos Monastery and Tower of Belém. End the day by the Tagus River.
• Day 3: Take a day trip to Sintra, a UNESCO site filled with colorful palaces and mountain views.
• Day 4: Head to the Cascais coast or Arrábida Natural Park for beaches and scenic drives.
• Day 5: Take the high-speed train to Porto. Wander through the Ribeira district, visit port wine lodges, and enjoy the riverfront dining scene.
• Day 6: Cruise along the Douro River, or visit Braga and Guimarães for history and architecture.
• Day 7: Return to Lisbon for museums, shopping, and a farewell dinner accompanied by traditional fado music.

Portugal’s tourism outlook for 2025

Portugal’s tourism continues to thrive, supported by new investments in sustainability, cultural preservation, and accessibility. The World Travel Awards recognition underscores its success in blending natural beauty with authentic experiences.

With record visitor numbers expected in 2025, the country’s focus remains on quality over quantity—attracting travelers who value heritage, gastronomy, and genuine human connection. Whether exploring ancient streets or tasting local wine in a family-run vineyard, every part of Portugal tells a story worth experiencing.