Distinctive family apartments for urban travellers, ETTravelWorld

SaffronStays, India’s leading hospitality brand known for its curated portfolio of private villas and family resorts, has announced the launch of Nivasa – a new category of premium family apartments designed to bring the distinct warmth and design philosophy of the brand to urban centres. The new segment represents SaffronStays’ strategic move into the intercity hospitality segment, catering to guests who prefer the comfort and privacy of home-style living within central neighbourhoods.

Nivasa redefines urban stays through a thoughtful balance of aesthetics, architecture and accessibility. Each property is located in prime areas of the city, close to commercial areas, cultural centers and local amenities – ideal for NRI families on extended visits, international travellers, business professionals and long-stay guests seeking familiarity rather than formality.

The concept has debuted in three locations – Bangalore, Mussoorie and Vrindavan – with plans for further expansion. In Bangalore, Nivasa Whitefield offers a contemporary four-bedroom apartment designed for short and long-term stays, combining comfort and tranquility within easy reach of the airport. In contrast, Nivasa The Crest and Nivasa The Nook in Mussoorie offer hillside duplex apartments with balconies overlooking panoramic valleys. Guests can enjoy bonfires, barbecues and proximity to landmarks like Gun Hill and Lal Tibba, blending comfort with nostalgia.

Meanwhile, in Vrindavan, Nivasa Krida Niwas and Nivasa Aramaya Dham add a spiritual dimension to the collection. Located minutes away from Banke Bihari Mandir and Prem Mandir, the homes immerse guests in the devotional atmosphere of the city while providing a peaceful family getaway – where temple bells, local bazaars and the smell of sweets create a distinctly local experience.

Commenting on the launch, Devendra Parulekar, Founder, SaffronStays said:

“Nivasa is our way of bringing the same warmth and character that people associate with SaffronStays villas to the heart of India’s busiest cities. This is our step into the urban accommodation space – a curated segment for guests who want more than just regular hotels. Whether they are travellers, professionals or families, Nivasa ensures that they always feel at home, wherever they are.”

With Nivasa, SaffronStays aims to bridge the gap between premium serviced apartments and homestay hospitality, expanding its reach from leisure destinations to India’s urban landscape.

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