Australia joins the US, Japan, Italy, France and Vietnam in leading a new era of eco-friendly travel with a sleepy city ranked among the world’s best sustainable destinations.

Published October 31, 2025

Australia joins world leaders such as the United States, Japan, Italy, France and Vietnam in leading a new wave of eco-friendly travel, marking a defining moment in the world’s sustainability movement. The recognition of a sleepy Australian city among the world’s top sustainable destinations reflects the country’s growing commitment to green tourism, renewable energy and community-led environmental initiatives. This achievement highlights how Australia is not only preserving its natural heritage, but also setting a global example in balancing tourism growth with environmental responsibility.

If 2026 is the year you finally decide to turn your dream trip into a reality, Expedia’s latest travel trends report reveals exactly where people’s love of travel will take next. Based on millions of flight and hotel searches around the world, the results highlight the most sought-after destinations shaping the global travel map in the coming year – and the list mixes both international offerings with some unexpected favorites in the US.

According to the report, travelers are moving away from crowded tourist sites and starting to prefer places that offer breathing space, authenticity and local character. Gone are the days when everyone flocked to the same famous landmarks. Instead, people are seeking hidden gems, wide-open landscapes and experiences that feel more personal.

At the top of Expedia’s list for 2026 is Big Sky, Montana, a destination that perfectly embodies the beauty of the rugged American West. Interest in this scenic spot has skyrocketed, and it’s easy to understand why. Big Sky combines sweeping mountain views with a sense of calm and space that modern travelers crave. World-class ski slopes, upscale resorts and endless hiking trails attract those who want nature and luxury without the pressures of crowded cities. The city’s balance of outdoor adventure and quiet solitude makes it a standout place for travelers looking to recharge their batteries outdoors.

Across the Pacific, the city of Okinawa in Japan is seeing a significant increase in interest from international visitors. Okinawa has now attracted global attention for its tranquil beaches, lush subtropical scenery and distinct island culture, which travelers obsessed with Tokyo or Kyoto once ignored. With its blend of Japanese tradition and island tranquility, the destination offers excitement and relaxation – a balance that many modern travelers seek. Whether you’re exploring coral reefs, touring ancient castles, or simply enjoying the warm island hospitality, Okinawa offers a refreshing escape from the hustle and bustle of Japanese cities.

Further south, Tasmania’s capital, Hobart, has earned a place among the world’s hottest destinations for 2026. This charming coastal city is gaining popularity for its creative spirit, art-filled streets and deep connection to nature. Surrounded by mountains and water, Hobart offers the best of both worlds – urban sophistication and wild beauty. Its appeal lies in its simple charm, where visitors can spend the morning exploring the museums and the afternoon hiking on nearby trails or strolling along the River Derwent. As travelers around the world search for places that blend culture and tranquility, Hobart is quickly becoming one of the most attractive places in Australia.

In Europe, Sardinia in Italy continues its rise as an elegant and tranquil haven. The island has quietly earned its reputation as a favorite Mediterranean destination for those looking for an alternative to busier Italian destinations like the Amalfi Coast or Capri. Sardinia’s emerald waters, soft sandy beaches and chic coastal towns offer sophistication without the stress. Travelers are drawn to its slow pace and authentic charm – a reminder that luxury doesn’t always mean extravagance, but can instead come from simplicity and serenity.

Another destination making waves is Phu Quoc in Vietnam. Once a hidden treasure known mainly to locals, this island paradise has now captured the imagination of global travellers. Its combination of pristine beaches, tropical forests and modern resorts creates a new kind of island experience – one that feels both adventurous and relaxing at the same time. Phu Quoc has quickly become one of Asia’s rising stars, attracting visitors who want tropical beauty with a touch of sophistication. The development of the island has been carefully balanced to preserve its natural charm, making it a model for sustainable tourism in the region.

Meanwhile, in France, the Alpine region of Savoie has become a magnet for travelers seeking mountain magic outside the typical ski resorts. Known for its snow-capped peaks, picturesque villages and year-round appeal of the outdoors, where adventure meets tranquility. It’s not just a winter destination – in summer, its meadows, lakes and trails are alive with activity, offering visitors everything from hiking and mountain biking to spa resorts in charming Alpine towns. The renewed interest in Savoy shows how travelers are rediscovering Europe’s classic mountain regions with a new appreciation for their timeless appeal.

Back in the US, Fort Walton Beach in Florida is gaining attention as one of the most promising local destinations for 2026. While Florida has long been a top destination, this coastal city stands out for its laid-back vibe and affordability. Offering the same turquoise waters and soft sand as its more popular counterparts, Fort Walton Beach remains happily uncrowded. It’s a place where families and solo travelers alike can relax without the high costs or chaos of larger resort cities.

Expedia’s insights point to a significant shift in travel behavior, one that is diverse and resilient. 2026 looks set to be the year of personalized itineraries, as travelers mix and match destinations, plan off-season trips, and choose experiences that match their lifestyles. This new era of travel is not just about sightseeing; It’s about creating meaningful memories. A trip might include fly fishing in Montana, island hopping on the southern coast of Japan, or hiking Alpine trails in France – all in the same year.

Overall, 2026 looks set to be a year of bold travel choices and rediscovered wonders. Travelers are choosing paths less taken, connecting with nature, and seeking authentic cultural experiences rather than superficial sightseeing. Whether it’s a local road trip or an outdoor adventure, the coming year promises more emotional and fulfilling travels.

Australia has joined global sustainability leaders such as the United States, Japan, Italy, France and Vietnam as one of its sleepy cities has earned a place among the world’s top sustainable destinations, demonstrating the country’s deep commitment to eco-tourism and green innovation.

These emerging hotspots – from Big Sky to Sardinia and Phu Quoc – aren’t just names on a list. It symbolizes the evolving spirit of travel: a shift towards curiosity, balance and self-discovery. No matter where you plan to go, 2026 is the year to go beyond the ordinary and explore the extraordinary corners of the world waiting to be found.