Abu Dhabi leads smart tourism through its new visitor allocation system with artificial intelligence technology and descriptive smart glasses, enhancing sustainability and cultural engagement.

Published October 31, 2025

Abu Dhabi is shaping the future of travel using artificial intelligence and wearable technology, marking a new chapter in smart tourism innovation. During the Skift Global Forum, the Department of Culture and Tourism – Abu Dhabi announced that it is testing a visitor system powered by artificial intelligence and Meta smart glasses to provide personalized, immersive and sustainable tourism experiences for travellers.

AI personalization is set to boost visitor engagement and tourism revenue

introduction AI-powered personalization It represents a radical change in the tourism sector in Abu Dhabi. The system is used Advanced data analytics To personalize each stage of the visitor’s journey — from Arriving at the airport to Explore the sights All over the city. By analyzing travel behavior and preferences in real time, DCT Abu Dhabi can recommend specific cultural attractions, culinary experiences and entertainment options that resonate with individual travellers.

From a tourism perspective, this level of personalization is enhanced Visitor satisfactionHe encourages Longer stayand Spending increases At local attractions, hotels and restaurants. The Department of Culture and Tourism Abu Dhabi’s real-time AI feedback system also allows it to dynamically optimize marketing campaigns, ensuring the emirate’s global tourism strategy remains adaptable and data-driven.

Smart Glasses bring authentic Abu Dhabi experiences to a global audience

Use DCT Abu Dhabi Meta smart glasses It adds a narrative dimension to its tourism marketing strategy. These wearable devices allow Content creators and Influencers To take the city through First-person videospresenting to global audiences a Realistic and emotional connection To the destination. From walking along the Corniche to visiting the Sheikh Zayed Grand Mosque, viewers get to experience Abu Dhabi “through the eyes” of the travelers themselves.

This approach not only promotes destinations, but also builds them Trust and authenticity In global audiences. By showcasing real-life experiences, Abu Dhabi is enhancing its image as a city A welcoming, dynamic and culturally rich destination– A decisive factor in influencing travel decisions.

Driving economic growth through digital tourism transformation

The economic ramifications of Abu Dhabi’s AI and smart glasses initiatives are profound. Tourism is a fundamental pillar of the United Arab Emirates Economic diversification strategyTechnology-based innovation is expected to lead to this Attract new demographics Travelers – especially Tech-savvy millennials and Generation Z tourists Who are looking for unique and immersive experiences.

With the emirate moving towards A Smart tourism modelThe integration of AI insights and digital content will be enhanced Operational efficiency and Visitor managementreducing congestion at major attractions and improving overall travel experiences. This in turn can help Increase visitor retention and Repeat tourismwhich enhances revenues and creates job opportunities in the hospitality sector.

Sustainability and smart tourism synergy

Along with visitor engagement, it supports Abu Dhabi’s new initiatives Sustainable tourism goals. By analyzing AI data, the city can monitor visitor flow and optimize attraction capacity, ensuring that resources are used efficiently while reducing the environmental footprint.

This approach complements the broader efforts made by Abu Dhabi within the framework of its strategy Tourism Strategy 2030which gives priority Sustainability, Community inclusivenessand Preserving culture. By leveraging artificial intelligence to guide visitor behavior and promote lesser-known destinations, Abu Dhabi Department of Tourism and Commerce Marketing can distribute tourism benefits more evenly across the emirate, reducing pressure on popular sites and uplifting local communities.

Cooperation to enhance the tourism ecosystem

These initiatives are closely aligned with Department of Culture and Tourism Abu Dhabi partnerships with Etihad Airways and Abu Dhabi experience A platform that forms a unified digital ecosystem that enhances the city’s tourism competitiveness. Through shared data and integrated technologies, Abu Dhabi aims to achieve the goals Smooth and comprehensive experiences for visitorsLinking travel planning, transportation, accommodation and cultural participation into one cohesive trip.

This collaborative model not only enhances Economic flexibility But it also reinforces Abu Dhabi’s commitment to becoming a state A global center for smart tourism– A destination where technology and culture coexist harmoniously.

Shaping the future of travel in the Middle East

Abu Dhabi depends Customize artificial intelligence and Immersive media tools It indicates a broader shift in the tourism industry in the Middle East. As global destinations compete to attract high-value travellers, Abu Dhabi is at the forefront of entrepreneurship Digital tourism innovation It puts him ahead of the curve.

Combines the emirate’s approach Advanced technology With her Rich cultural heritageproviding an unparalleled visitor experience that appeals to leisure and business travelers alike. In doing so, it sets a standard for other destinations that aim to balance modernity and cultural authenticity.

The way forward: data-driven tourism excellence

As the pilot projects continue to develop, the lessons learned will shape the future of tourism policies at the Department of Tourism and Commerce Marketing in Abu Dhabi and enhance visitor experience frameworks. By integrating data science, wearable technology and creative storytelling, Abu Dhabi is developing a tourism ecosystem that meets the evolving needs of travelers while supporting the long-term economic and cultural sustainability of the emirate. This fusion of innovation and heritage embodies Abu Dhabi’s vision: not just to attract visitors, but to change the way the world experiences travel.