Saber partners with ANA to unveil groundbreaking NDC content, redefining the future of airline distribution through SaberMosaic™ travel marketplace and direct customer engagement

Posted on October 30, 2025

Saber has partnered with All Nippon Airways (ANA) to launch a pioneering initiative that will change the future of airline distribution. This collaboration unveils the content of ANA’s New Distribution Capacity (NDC) through the innovative SabreMosaic™ travel marketplace, a move that allows airlines to interact directly with customers in a more dynamic and personal way. By leveraging the power of NDC, this partnership aims to redefine how airlines distribute their services, providing greater flexibility and personalized experiences to travelers, ultimately revolutionizing the industry’s approach to booking and selling air travel.

Saber and ANA collaborate to launch NDC content via the SaberMosaic™ Travel Marketplace

Saber Corporation (NASDAQ: SABR), a renowned global leader in travel technology, has taken a major step forward by partnering with All Nippon Airways (ANA) to offer New Distribution Capacity Content (NDC) through the SaberMosaic™ Travel Marketplace. This partnership represents a significant milestone for the travel industry, as ANA becomes the first Japanese airline to offer its NDC content via this innovative platform.

A new era of airline distribution

New Distribution Capacity (NDC) is a set of technical standards developed by the International Air Transport Association (IATA) that has revolutionized the way airlines distribute their products. Through NDC, airlines can offer a wide range of personalized services to travelers, from unique fare packages to personalized offers. This represents a shift away from traditional distribution methods, enabling airlines to communicate directly with customers and agencies in a more seamless, dynamic and efficient way.

By partnering with Saber, ANA is enhancing its content distribution capabilities, aligned with the future of the aviation industry. Known for its advanced capabilities and easy-to-use interface, SaberMosaic™ Travel Marketplace allows travel agencies to access ANA’s NDC content with ease. Now, agencies in more than 40 countries, connected to Saber’s global network, can access, book and manage ANA’s new and innovative offerings through a simplified cloud-native platform. This cloud-based solution offers flexibility and scalability, and is designed to evolve alongside changing market demands.

A long-term partnership between Saber and ANA

This collaboration reinforces the long-standing relationship between Saber and ANA, which dates back many years. ANA has leveraged Saber’s traditional content distribution, network layout, and optimization techniques for some time. Adding NDC Content to this relationship represents the next stage in a partnership built on trust and innovation. Saber’s proven technology infrastructure is a perfect match for ANA’s evolving needs, enabling the airline to expand its reach and provide a more diverse range of services to its customers.

This new capability allows ANA to take full advantage of the flexibility and efficiency offered by the SaberMosaic™ travel marketplace. Travel agents associated with Saber can now benefit from ANA’s rich suite of offerings, improving the booking experience for clients and the management process for agencies. This integration ensures that ANA’s offerings, including customized fare options and premium services, will be presented clearly and efficiently across Saber’s extensive travel agency network.

Opening opportunities for travel agencies

Delivering ANA’s NDC content via SaberMosaic™ provides travel agencies with the opportunity to leverage new and innovative products, opening up opportunities for corporate and leisure travelers alike. As demand for personalized travel experiences continues to rise, agencies now have the ability to book a wide range of services and products tailored to individual client preferences. This not only enhances customer experience but also opens up new revenue streams for travel agencies.

By accessing ANA’s NDC content, agents can offer more competitive and diverse options, providing a richer service to their customers. This is a crucial step forward as the travel industry looks to modernize and adapt to rapidly changing customer demands. For ANA, this partnership means a direct link with thousands of travel agents, reaching more customers with its innovative services.

Looking forward

The integration of NDC into SaberMosaic™ represents an important turning point in the evolution of airline distribution. As Saber and ANA continue to work closely together, this collaboration is set to pave the way for more airlines to adopt NDC, transforming the travel distribution landscape for years to come. By combining ANA’s world-class inflight services with Saber’s cutting-edge technology, this partnership offers a glimpse into the future of travel booking and distribution. For both ANA and travel agents around the world, this partnership is a clear signal that the future of travel is evolving in a digital-first, customer-centric direction.

As the industry continues to adapt to new technologies and demands, this partnership stands as a testament to the power of innovation and collaboration in shaping the future of travel.

“ANA is committed to enhancing the end-to-end customer experience, including the purchasing journey,” he said. Keiji Ohmae, Executive Vice President of Customer Experience at All Nippon Airways. “Our partnership with Saber enables ANA’s NDC initiative to provide greater reach and more diverse distribution channels to meet customer needs. We are pleased to offer broader choices and more enriching experiences through the SaberMosaic™ Travel Marketplace.”

“We are pleased to activate the distribution of NDC content for All Nippon Airways,” he said. Chris Wilding, Senior Vice President, Airline Distribution, Saber. “This achievement represents Sabre and All Nippon Airways’ commitment to creating new value for the travel industry by innovating how air travel is retailed. NDC is a key pillar of our strategy to provide the content, capabilities and expertise airlines need to create and distribute their offerings consistently across channels, and to help agencies access multiple types of content efficiently and at scale.”

Saber has partnered with ANA to deliver innovative NDC content via the SaberMosaic™ Travel Marketplace, transforming airline distribution. This collaboration enables ANA to engage directly with customers, delivering dynamic and personalized travel experiences. By leveraging NDC technology, the partnership sets a new standard for how airlines distribute services, enhancing flexibility and interaction with customers.

Saber maintains its leadership in the NDC space, with All Nippon Airways now part of SaberMosaic’s market-leading NDC travel portfolio. This addition complements Saber’s extensive offering, which includes traditional content, more than 150 low-cost airlines, two million accommodation options, as well as the best rail and car rental providers.