MMGY Global expands into South Asia and GCC with acquisition of Think Strawberry, ETTravelWorld

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MMGY Global, a leading travel and tourism marketing company, announced the acquisition of Think Strawberry (TS), a well-established travel representation company operating across India and the Gulf Cooperation Council (GCC). With this move, MMGY Global marks its first operational footprint in South Asia and the Middle East, two regions witnessing significant growth in outbound travel.

Kansas City-based MMGY Global said the acquisition is in line with its strategy to expand international capabilities and gain local visibility in high-growth markets. Think Strawberry will now operate under the new identity of MMGY Think Strawberry.

Katie Briscoe, CEO of MMGY Global, said the investment strengthens the company’s ability to reach high-value travelers with a locally rooted approach. “This investment amplifies our capabilities with deeper local insight, stronger cultural fluency and an unparalleled on-the-ground network,” she said.

Founded in 2011, Think Strawberry has built a portfolio representing high-profile tourism clients such as the Maldives, Portugal, Disneyland Paris and Dubai Entertainment Holding. The company provides travel representation, destination marketing and consulting services.

Continuity of leadership remains a key part of the deal. Founder Amit Kishore will take on the role of Managing Director and Head of Strategy for the new MMGY Think Strawberry entity. Munmun Marwah and Sania Zaidi will continue to lead operations in India and the GCC respectively.

“This partnership represents a major shift – not only for our team and our clients, but also for how destination marketing has evolved in this part of the world,” Kishore said. He added that the alliance will help provide data-driven insights and global expertise to local customers.

The MMGY Global network now extends to 16 offices and more than 650 employees worldwide. The company has maintained its focus on the travel industry and sees this expansion as part of its broader commitment to building culturally sensitive marketing strategies.

Transaction advisors included PwC and Associates, Jones Day and AZB & Partners on the MMGY side, while Think Strawberries were represented by Parakram Legal and Rakesh Khanna & Associates.

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