- Your cart is empty
- Continue shopping
-
admin
- Posted on
- Categories:Travel
- 0 comments
Tourism Information Officer, Kerala Tourism Board, S Sreekumar, addresses the media at ‘Network Kerala’, a B2B tourism meetup held at the Crowne Plaza, Okhala, in New Delhi today.Kerala Tourism Board has unveiled a series of new experiential products and travel offers as the festive and winter holiday seasons approach, underscoring its position as one of the most dynamic and inclusive tourism destinations in India. The new initiatives aim to enrich visitor engagement while highlighting Kerala’s natural beauty, cultural depth and globally admired hospitality.
At a media session organized as part of the B2B tourism meet ‘Kerala Network’ in New Delhi, Kerala Tourism Minister Mohammad Riyas said the state has set a benchmark for sustainable and inclusive tourism development through innovative community-led models.
“As a global brand, Kerala Tourism has achieved a paradigm shift by establishing itself as a comprehensive, experiential and rejuvenating destination offering diverse options to visitors across the state,” Riyas said in his message to the event.
The day-long event, held at the Crowne Plaza Hotel, Okhala, brought together tourism sellers from Kerala and buyers from across the National Capital Region, facilitating business partnerships for the ongoing travel season. Kerala Tourism Information Officer, S. Sreekumar, an overview of the latest tourism products and experiences in the state. The session concluded with a cultural program celebrating Kerala’s rich performance traditions.
The new season coincides with the sixth edition of the Kochi-Muziris Biennale, one of the world’s leading contemporary art festivals, which opens on December 12, 2025 and continues until March 31, 2026.
Kerala also recently unveiled a comprehensive vision document outlining the roadmap for future tourism development, with a focus on unlocking untapped potential, encouraging innovation, and attracting investments in health, adventure, heritage, cultural and spiritual tourism. The policy seeks to transform Kerala into a smart, digital-first tourism ecosystem, leveraging artificial intelligence, smart tickets, and augmented and virtual reality tools to enhance visitor experiences.
Among recent highlights, Kerala hosted India’s first travel literary festival, ‘Yanam 2025’, in Varkala earlier this month. The three-day festival brought together top travel writers and social media influencers from around the world, with participants calling for it to become an annual event.
The state also continues to enhance its reputation as a safe and welcoming destination for women with India’s first women-friendly tourism policy. This initiative has led to a significant increase in the number of solo travelers and groups of women, with many tours led by female entrepreneurs.
Kerala has consolidated its position as a premier destination for weddings, meetings, incentives, conferences and exhibitions, supported by world-class venues and strong partnership with the hospitality industry. In August, the Kerala Travel Mart (KTM) Association, in collaboration with the state government, hosted a successful wedding, MICE (meetings, conferences and exhibitions) event in Kochi, attracting buyers and event planners from all over the world.
With its globally recognized responsible tourism mission, Kerala continues to promote sustainable and inclusive travel experiences by engaging local communities. These initiatives complement the state’s popular attractions like beaches, hill stations, backwaters and houseboats, along with village and farm tours, forest stays, Ayurveda-based wellness programs and heritage walks.
Kerala’s strategic interventions in tourism, a vital contributor to its economy, have resulted in a significant rise in visitor arrivals, surpassing pre-pandemic numbers. The state has also reimagined its physical tourism infrastructure through sustainable design and conservation principles, further enhancing the aesthetic and environmental value of its destinations.
