Cox & Kings expands its presence with 5 new franchise locations in Tier II cities, ETTravelWorld

Image credit – iStock-2169727250

Cox & Kings has announced the launch of five new franchise outlets in key growth markets – Faridabad, Gurgaon, Dharamshala, Agra and Ahmedabad. This expansion is part of the brand’s larger strategy to open 200 outlets across India in the next two years, with a focus on connecting aspiring travelers from tier-II cities and urban centers with reliable and personalized travel services.

The newly opened outlets represent a diverse geographic mix, and each has been selected according to its unique importance to the market. Faridabad connects the growing middle class base with the travel-loving population of nearby South Delhi. Gurgaon’s rising demographics and high concentration of working professionals creates demand for international and curated travel options. Dharamshala, a popular hill station, attracts a mix of leisure travelers and young people passing through, making it ideal for community engagement.

Agra, known globally for its tourism appeal, is now undergoing a transformation as locals explore foreign travel, while Ahmedabad’s growing economic influence and appetite for global experiences make it a key market in western India. These locations reflect Cox & Kings’ approach to balancing heritage tourism centers with rapidly developing travel-ready cities.

Karan Agarwal, Director, Cox & Kings, said: “There is a major transformation underway in the Indian travel landscape. Aspirational travel is no longer limited to metros. People in tier-II cities and upcoming urban centers are increasingly looking for curated and reliable travel experiences. Our franchise expansion specifically aims to address this growing demand with reliable service and local touchpoints.”

The new outlets will offer services across categories, from group tours, fixed departures, luxury holidays, to customized itineraries. Travelers can also access independent bookings, visas and travel insurance, giving them greater control and flexibility.

As travel demand continues to evolve post-pandemic, with an increase in experience-led and self-organized trips, Cox & Kings is positioning itself as a trusted and comprehensive partner. The brand selects franchisees who are rooted in local markets and aligned with its service values.

The launch of these five franchises marks a renewed phase of growth for Cox & Kings, strengthening its role as a key enabler in the Indian traveler’s journey – whether across borders or closer to home.

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