Canada joins New Zealand, Spain, United Kingdom, Portugal, Switzerland, Czech Republic, Croatia and others in leading Korean travel satisfaction and global tourism growth

Posted on October 30, 2025

Canada joins New Zealand, Spain, the United Kingdom, Portugal, Switzerland, the Czech Republic and Croatia among the top destinations driving Korean travel satisfaction and driving global tourism growth. The latest Travel Satisfaction Index reveals that Korean travelers increasingly prefer countries that offer a combination of cultural depth, natural beauty and high-quality hospitality. Spain remains the leading destination, while other countries such as Portugal, Switzerland and the Czech Republic are rapidly rising in popularity, reflecting how Korean tourists are redefining international travel with their preference for premium, experience-based trips.

Mallorca, the crown jewel of Spain’s Balearic Islands, is expanding its tourism reach far beyond Europe’s borders, attracting the attention of markets as far away as Canada, China, South Africa and the United Arab Emirates. However, among these new audiences, South Korea stands out as one of the most promising and enthusiastic. The latest satisfaction index ranked Spain as the top overseas destination for Korean travellers, reflecting a growing fascination with the country’s culture, hospitality and lifestyle. The rankings revealed that Portugal secured second place, while Switzerland, which was the previous leader four times, fell to fourth place, indicating a clear shift in Korean preferences towards southern and eastern Europe – especially destinations that combine relaxation, authenticity and natural beauty.

Mallorca quickly became the focus of this growing attraction. The island offers the perfect blend of Mediterranean charm and cultural sophistication, making it attractive to travelers who value entertainment and meaning in their travels. Koreans are increasingly choosing Mallorca for its coastal scenery, stylish resorts and balance between rest and exploration. With its golden beaches, sleepy villages, and warm island atmosphere, Mallorca provides an antidote to the high-pressure rhythm of urban life that characterizes much of South Korea. For many visitors, a trip to Mallorca is not just a holiday – it is a form of rejuvenation.

The island’s reputation as a culinary destination has also strengthened its connection with Korean travelers, who often plan their trips around food experiences. Majorcan cuisine celebrates fresh, seasonal ingredients, including seafood straight from the Mediterranean and produce grown on the island’s fertile soil. Distinctive specialties such as ensaymadas, coca de patata, butifarone, and soprasada have become local favorites among Korean visitors looking for an authentic taste of island traditions. Dining in Mallorca is more than just a meal – it is an introduction to the rhythm of island life, blending simplicity with flavor in a way that is deeply in tune with Korean tastes.

Luxury and comfort are also key to Mallorca’s growing popularity. Korean travelers, known for their attention to detail and preference for high-quality service, tend to prefer upscale hotels, boutique resorts and upscale restaurants on the island. Since free time in South Korea is limited, travelers often prioritize quality over cost, looking for experiences that feel special and restorative. Mallorca’s sophisticated hospitality sector – offering everything from sea-view villas to five-star spa resorts – perfectly caters to this mindset.

Among Mallorca’s many coastal gems, the beach at Calo di Moro near Santanyi has acquired almost legendary status. Its turquoise waters surrounded by rugged cliffs make it one of the most photographed destinations on the island, especially among honeymooners and couples. This rise in romantic travel represents an important shift: many Korean couples who once looked to the Maldives or Mauritius for their honeymoon are now turning their sights to Mallorca, drawn to the fusion of natural beauty, culture and accessibility within Europe.

Spain’s strong performance in the Korean satisfaction survey underscores the country’s exceptional attractiveness. Spain scored 808 points – the only destination above 800 points – at the top of the rankings, followed by Portugal (793) and the Czech Republic (791). Switzerland, which was previously dominant, is in fourth place with 784 points, followed by Croatia in fifth place with 781 points. Hawaii, Italy, New Zealand, Australia and Austria completed the top 10, proving Europe’s continuing appeal for Korean long-haul travelers.

In the Asia region, Japan maintained its lead in eleventh place with 756 points, ahead of the United Kingdom, Hungary, Singapore, Vietnam, Guam, Canada and Turkey. Despite regional rivals, Europe continues to attract Korean travelers with its blend of history, aesthetics and upscale experiences.

Canada joins New Zealand, Spain, the United Kingdom, Portugal, Switzerland, the Czech Republic and Croatia among the top destinations driving Korean travel satisfaction and global tourism growth, driven by growing demand for culturally and scenically rich, high-quality travel experiences.

Mallorca’s rise within this movement is no coincidence. It reflects a new generation of Korean travelers who seek destinations that offer emotional and cultural depth along with relaxation and luxury. With Spain at the forefront of global attention and Mallorca emerging as one of its most beloved islands, the Mediterranean is fast becoming the haven of choice for discerning Korean tourists. Mallorca’s timeless charm, world-class cuisine and coastal serenity are not only redefining where Koreans travel – they are reshaping why they travel.