India, Thailand, Malaysia, Japan, South Korea, Taiwan, Indonesia and Vietnam: Agoda’s latest insights show strong preference for stays with breakfast included

Published on October 22, 2025

AgodaThe leading digital travel platform has revealed the growing importance of breakfast-inclusive stays among travelers across Asia. According to data on searches conducted on Agoda in August 2025, Indian travelers are at the top, with 14% using the breakfast filter as part of their accommodation searches. This trend highlights a broader shift towards prioritizing comfort and value in travel accommodations, especially when it comes to a good start to the day.

Breakfast is no longer just a meal; For many Asian travelers, it has become an important part of the travel experience. Findings from Agoda indicate that travelers are increasingly considering accommodation with free breakfast as a key factor in their bookings. This data indicates a rise in culinary travel across Asia, as travelers are not only looking for high-quality accommodation, but also seeking an authentic taste of local flavors and regional hospitality through their meals.

The preference for breakfast-inclusive stays is about more than just convenience; It reflects travelers’ increasing desire to make the most of their travel experience by starting their day with favorite local or international dishes, all while saving time and money. With diverse breakfast offerings available across Asia, from traditional dishes to modern twists, it’s no wonder this feature is now the second most popular search filter on Agoda after the star rating.

Highlights from Agoda’s latest breakfast preferences ranking:

• India The area has the highest demand for stays that include breakfast, with 14% of searches including this filter.
• Thailand and Malaysia It is closely followed by the top three, reflecting strong preferences for free breakfast.
• Japan, South Korea, Taiwan, Indonesiaand Vietnam It also appears in the top eight countries with the highest demand for stays with breakfast included.
• Agoda offers over 6 million holiday properties, with easy access to over 130,000 flight routes and 300,000 activities, all available to book.

India: Leading the charge in breakfast preferences

India’s rise to the top of the rankings for all-inclusive breakfast accommodation is not surprising, given the country’s rich culinary heritage and the importance placed on meals as part of the overall travel experience. Indian travelers are increasingly prioritizing the convenience of not having to leave their accommodation for a meal, especially during busy travel schedules. The free breakfast also allows them to sample local and regional breakfast dishes, which are often varied and delicious, offering a taste of the culture from the start of the day.

Thailand and Malaysia: Close competitors in the breakfast trend

Following closely behind India Thailand and Malaysiawhere stays that include breakfast are in high demand by travelers. The growing interest in culinary travel, especially among Southeast Asian countries, is indicative of the region’s increasing focus on food as an integral part of the travel experience. Both Thailand, known for its vibrant food scene, and Malaysia, with its multicultural influences, offer an abundance of breakfast options, from traditional rice dishes to fusion breakfast offerings.

Japan, South Korea, Taiwan and other countries in the top eight

Beyond India, Japan, South Korea, Taiwan, Indonesiaand Vietnam Round up the top eight countries where travelers are most likely to look for accommodations that offer free breakfast. These countries, which boast their unique food cultures, have seen a steady rise in travel demand, and breakfast is an essential component of the hospitality experience. For travelers visiting these areas, the opportunity to try local dishes like sushi, kimchi, and pho for breakfast has become a highlight of their travels.

Why are breakfast all-inclusive stays growing in popularity across Asia?

• comfort: With many travelers now looking for value and convenience, including breakfast in your stay means one less thing to worry about. This convenience is especially important in crowded cities where time is of the essence and can be rushed in the morning.
• Cost effectiveness: Offering a free breakfast can make accommodations more affordable, saving guests the cost of eating out first thing in the morning. It’s a great way to enjoy a meal without leaving the hotel, especially for those on tight budgets or short schedules.
• Culinary exploration: The complimentary breakfast is often a great introduction to local cuisine, giving travelers a chance to sample regional specialties or explore a food culture they might not otherwise encounter. For example, in VietnamTravelers can start their day with it phowhile in South KoreaA Banchan Breakfast can offer a variety of small dishes that you can try.

Agoda’s easy-to-use platform: catering to travellers’ breakfast preferences

Agoda’s intuitive platform makes it easy for travelers to find hotels that offer breakfast-inclusive stays. With more than 6 million properties Listed, the site allows users to filter their accommodation search based on their preferences, including breakfast, star ratings, and more. Whether travelers are looking for a luxurious hotel with delicious breakfast options or budget accommodation with simple, delicious meals, Agoda offers a wide range of options to suit all needs.

“For many travellers, breakfast is the most important meal of the day, fueling their adventures and giving them the opportunity to sample local flavours,” said Andrew Smith, Senior Vice President of Accommodation at Agoda. “With Agoda’s easy-to-use platform and search features, travelers can easily find accommodations that meet their breakfast preferences, ensuring a great start to their day.”

Travelers around the world looking for a taste of local breakfasts

With the growing popularity of culinary travel, travelers around the world are increasingly incorporating food into their travel itineraries. For many, starting the day with a local breakfast not only provides nutritional benefits, but also adds authenticity to the travel experience. Agoda data reveals a growing trend among travelers who want to experience their destination’s culture through the most important meal of the day.

The rise of breakfast-included stays also reflects a broader shift in the tourism industry toward Experiential travelwhere visitors prioritize activities and experiences that immerse them in the local culture. Breakfast, as a universal part of daily life, has emerged as one of the simplest and most effective ways to do so.

Agoda’s comprehensive travel platform for Asian travellers

The Agoda platform does not only provide accommodation. With access to more 130,000 flight paths And more 300,000 activitiesTravelers can easily book all aspects of their trip in one place. From flights to activities and accommodation, Agoda offers a seamless travel experience, giving users the flexibility to book everything they need in a single transaction.

Whether travelers are looking for a luxurious resort with a hearty breakfast or a more modest hotel with a local touch, Agoda’s comprehensive menus ensure all breakfast preferences are catered for. Additionally, the Agoda mobile app allows users to book and manage their stay on the go, making planning the perfect trip easier than ever.

Conclusion: A growing trend for Asian travelers

Increasing demand for Stays including breakfast within Asian travelers It reflects a broader trend in the tourism industry where comfort, value and a taste of local culture are key considerations for booking accommodation. Whether it’s to save time, enjoy a local dish, or just start your day off right, free breakfast is no longer a luxury, but an essential amenity for many travelers. Agoda’s data highlights the growing importance of this feature, showing how travelers in countries are loving it India, Thailandand Malaysia They are leading the way in this direction.

As travel habits evolve, Agoda remains at the forefront, providing a platform that caters to these growing preferences, allowing travelers to enjoy a seamless experience from start to finish. With breakfast being one of the most important meals of the day, Agoda data reveals that travelers are not only looking to stay in high-quality accommodation, but are also prioritizing the value that a good breakfast can add to their travel experience.

Key takeaways:

• India Leading the way for stays with breakfast included, with 14% of Indian travelers who use the breakfast filter in their searches.
• Thailand and Malaysia It closely follows major countries that prioritize breakfast in their accommodation searches.
• Japan, South Korea, Taiwan, Indonesiaand Vietnam It also ranks high in terms of demand for stays with breakfast included.
• Agoda platform offers More than 6 million propertiesincluding breakfast options to suit all traveler preferences.

Travelers looking to book their next breakfast-inclusive stay can easily find the best deals on Agoda, which offers a wide range of options that cater to different tastes and preferences.