From billboards to achievements: NYXSYS Philippines, Inc. Leading the outdoor digital revolution

Manila, Philippines — In the latest episode of ROI’d to Success, Hustleshare spotlights Mansueto “Joel” Callao, the dynamic Chairman and CEO of NYXSYS Philippines, Inc. The episode reveals how Callao reimagined a traditional out-of-home (OOH) advertising business and engineered its transformation into a leading digital media and technology force in the Philippines.

NYXSYS started in 2014, branching out from an existing billboard company. It has pushed itself forward by combining technology and advertising, from eye-catching smart LED billboards, to interactive sticker boxes and RFID-enabled solutions that have revolutionized how businesses engage with consumers throughout Metro Manila and beyond.

However, NYXSYS’ journey is also Callao’s journey. The episode details his hands-on leadership, guiding the company through iterative cycles of reinvention. Guided by optimism and determination, he has navigated digital disruption and changing consumer habits – especially amid pandemic disruptions – turning adversity into opportunities and securing NYXSYS’ position at the forefront of the industry.

“When the pandemic hit, everything stopped, and we didn’t have any business plan ready. But I waited, prayed a lot, and strategized on how to survive and thrive. This is where we decided to focus more on the technology side of our business. I thought of audience measurement on a digital level, which is the first of its kind in the Philippines, something that can produce and analyze data, enable people to engage, enable people to interact and lead to conversion,” Kalaw said.

The decision to integrate advanced AI and data analytics was a transformative moment for NYXSYS. Moving beyond static displays, NYXSYS has updated its digital OOH (DOOH) systems, transforming passive advertising displays into dynamic, intelligent platforms. These new systems used real-time data to drive targeted, influential content, allowing clients to more effectively engage mobile-first consumers. This shift has enabled advertisers to analyze audience metrics, behaviors, and campaign performance, making every promotional effort more strategic and measurable.

However, the growth of advanced digital businesses has created new operational requirements. Recognizing the need for reliable infrastructure to support its ambitions, NYXSYS sought to partner with PLDT Enterprise. This represents the next phase of growth: leveraging PLDT Enterprise’s powerful connectivity, cloud and managed services to support expansion, ensure uptime and security, and provide the technical foundation necessary for NYXSYS to deliver superior data-driven solutions to customers.

“We are very grateful that PLDT Enterprise came into the picture at the right time. When we moved to digital AI analytics, PLDT Enterprise was there offering us the right services and readily available infrastructure, exactly when we needed it most, providing us with a very robust and reassuring system,” he added.

By leveraging PLDT Enterprise’s diverse portfolio of advanced solutions – SD-WAN for secure and resilient networks; iGate for powerful internet connectivity; Smart Bro 5G for fast wireless access; Telavi Integrated Communications; Endpoint licenses for endpoint protection; Managed Service Desk for comprehensive IT support; and Intelligent IoT for Automated and Intelligent Resource Management – ​​NYXSYS has been able to standardize its operational processes, upgrade its cybersecurity defenses, and reduce downtime across its digital signage network. This technology partnership has allowed the company to reach its sales goals by enhancing network reliability, real-time content management, continuous innovation, and faster and more efficient customer support.

“NYXSYS is truly accustomed to creativity and innovation every day, and everything we do is for the growth and benefit of the industry. Right now, we are very focused on learning new ways to innovate and grow our business. But it shouldn’t always be about just wanting more, doing more. At the end of the day, our plans have to be aligned with the company’s core values, which speaks to culture. We want to build so we can benefit future generations, and that’s why we’re in the business,” Callao added. NYXSYS is always looking to discover more, added Kalaw.

His leadership motto is to continue to build, learn and push the boundaries of DOOH advertising. With collaborators like PLDT Enterprise fueling this progress, the future promises greater connectivity and ambition.

“At PLDT Enterprise, our priority has always been to provide support that enables our partners to scale with confidence. The NYXSYS story is a testament to how the right infrastructure, backed by responsive and reliable service, can turn bold visions into reality. We are proud to stand alongside them in pushing the boundaries of digital innovation for the industry,” said Mitch Locsin, senior vice president and head of enterprise core businesses at PLDT and Smart.

This episode of ROI’d to Success is a powerful reminder that behind every technology transformation there is a human story—of persistence and growth. Find out more about NYXSYS at ROI’d To Success with Hustleshare on Spotify via https://open.spotify.com/episode/3DvAQ6GBEwmQvnfgjL9Wan

Manila travel packages you must try

Follow and subscribe to OutofTownBlog.com on Facebook , twitter, Instagram, Pinterestand YouTube For more travel related updates.