Taiwan to see 22% increase in Indian tourists in 2025, ETTravelWorld

The Taiwan Tourism Administration (TTA) is expanding its trade engagement efforts in India, following its successful post-pandemic relaunch last year. The Tourism Board recently organized two major events in Kochi and Kolkata, with the aim of strengthening Taiwan’s position as a destination for premium, FIT and MICE travelers from India.

In Kochi, TTA hosted its first trade seminar in the city, with Singapore Airlines as the partner airline. The event, attended by leading Taiwanese destination management companies Top Holidays and Apple Travel Services, brought together about 30 prominent travel agents and tour operators. The focus was to showcase Taiwan’s diverse tourism offerings, including MICE opportunities, to enhance visibility in the South Indian overseas market.

The roadshow in Kolkata, supported by Thai Airways, marks TTA’s first major commercial activation in eastern India. About 50 agents attended the session, highlighting Taiwan’s appeal as a leisure and corporate travel destination. As West Bengal is one of India’s strongest overseas markets, the event is designed to build new partnerships and establish Taiwan’s presence in the region.

“India is a very diverse market and there are huge opportunities to exploit across the country. The two events were strategic extensions of our engagement program in India over the past year and a half. Kochi gave us the opportunity to penetrate southern India, while Kolkata was our first post-pandemic push into eastern India, especially West Bengal,” said Paul Shih, Director of TTA’s Singapore office.

Since its return to the Indian market in January 2024, TTA has achieved strong growth. Taiwan received a 20.81 per cent increase in Indian visitors in 2024, with arrivals rising 22.01 per cent year-on-year between January and May 2025.

Shih added: “TTA is committed to a long-term strategy to position Taiwan as a premier destination for premium leisure and MICE travellers. These events will enhance Taiwan’s appeal among HNI, FIT and luxury corporate travelers through partnerships with airlines and travel agencies.”

These activations are part of TTA’s broader strategy to expand market reach and introduce new tourism products, including golf tourism, to Indian travellers. By deepening trade engagement across multiple regions, TTA aims to accelerate growth in Indian visitor numbers and build stronger long-term partnerships.

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