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A new chapter in luxury and adventure travel has begun in India with the launch of Madcap Luxe Travel Experiences, a first-of-its-kind experiential platform co-founded by Rannvijay Singha, Arvind Balan and Rohit Jha. Positioned as India’s first ‘cultural powerhouse’, Madcap Luxe fuses the energy of motorsport, heritage exploration and luxury travel under one brand, with an aim to redefine the experiential travel landscape in the country.
The brand operates across two major segments – Madcap Luxe Travel Experiences and Madcap Lifestyle & Adventure IPs. First Vertical Journeys curates luxury self-drive excursions that combine the adrenaline of motorsport with the sophistication of luxury travel. Each journey is designed to be an immersive experience spanning iconic routes, exclusive access to motorsport, and world-class hospitality – from private Formula 1 track tours and pop-up Dakar accommodations to heritage properties and Michelin-starred restaurants.
“Madcap Luxe is not about itineraries, it is about tailored emotions. It is for those who live boldly, seek authenticity, and want to lead their own legend,” said Rannvijay Singha.
The second vertical, Lifestyle & Adventure IPs, makes its debut with BlackOut 40, India’s first 40-hour non-stop biker festival. Set amidst the sand dunes of Rajasthan, BlackOut 40 celebrates India’s motorcycling culture while highlighting desert heritage, local craftsmanship and regional music.
“We are creating formats that go beyond festivals – these are cultural movements. BlackOut 40 combines adventure, art and heritage – a celebration of India’s roots and modern identity,” said Arvind Balan.
Additionally, Rohit Jha commented, “Our goal is to build IPs that create not just a moment of impact, but an era of significance that leaves its mark in the cultural memory of audiences.”
Powered by Maxperience, a leading experiential marketing agency known for campaigns with Porsche, Hyundai, Royal Enfield, Hero and Suzuki, Madcap Luxe seeks to position India at the forefront of global experiential design. “This is India’s moment. We are no longer following global forms; we are innovating them,” Balan added.
The 2026 Global Luxe Drive calendar will feature exclusive rides such as Grand Drive Saudi Arabia – Dakar Edition, Mustang Frontier Drive – Forgotten Kingdom Edition, Grand Drive UK – Isle of Man TT Edition, and Grand Drive American – Route 66 Centenary Edition. Madcap Luxe will also offer bespoke trips and rare experiences offering premium access to adventures such as driving Formula 1 cars in Monza, skydiving in Spain, and desert camping in the Arabian Peninsula.
With this launch, Madcap Luxe positions itself as a leader in experiential travel and branded storytelling, fusing India’s adventure heritage with the world’s evolving luxury travel trends.
