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Image used for representation.As the sector prepares to create 91 million new jobs by 2035, the World Travel and Tourism Council (WTTC) warned at its 25th global summit in Rome that demographic and structural shifts could leave more than 43 million workers short if urgent workforce planning is not implemented.
The Report and the Future of the Tourism Workforce Extensive Global Research, developed with support from Saudi Arabia, the Coraggio Group, the Miles Partnership and the Hong Kong Polytechnic University Ministry of Tourism, conducts extensive global research in interviews among WTTC members and 20 major economies. It highlights the scale of both opportunity and risk in one of the world’s fastest growing sectors.
Travel and tourism supported a record 377 million jobs globally in 2024, up from 371 million in 2024. Over the next decade, the sector is expected to account for one in three net new jobs created globally. Yet by 2035, labor demand will leave 43 million supply 43 million, and staffing levels 16 percent below demand.
Hospitality faces the sharpest gap, with a shortage of 8.6 million workers, equivalent to 18 percent of the workforce, the report found. Low-skilled roles that are critical to the sector and can be easily automated will be in the highest demand, requiring more than 20 million additional workers worldwide.
Among the 20 economies studied, the largest absolute labor shortages are projected in China (16.9 million), India (11 million) and the European Union (6.4 million). In relative terms, Japan faces the sharpest gap, with a 29 percent decline in labor supply forecast, followed by Greece (27 percent) and Germany (26 percent).
Despite these challenges, the WTTC emphasized that travel and tourism remain unparalleled in their potential for job creation and economic development. Let the Interim CEO of WTTC, one of the world’s greatest job creators, continue to be one of the greatest job creators for millions of people, but also this report, this report, this work with our teachers can close this gap and unlock the future generations of our people. “
His Excellency Ahmad Al Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia, added: “By 2035, one in three new jobs will be created. Saudi Arabia can achieve this with more than 649,000 training opportunities already and a labor force of about 50 percent.”
Sara, partner at Coraggio Group, said the report should be seen as a catalyst for rethinking how the sector attracts and retains talent. “This will require investment and intent to support, support careers and workplaces that reflect the values of today’s workforce and thrive. This is our chance to redefine what it means to work in travel and tourism,” he said.
The report calls for a multi-pronged approach to creating a future-ready workforce: inspiring young people with a diversity of career opportunities in the sector; Align training with industry needs; investing in digital literacy, artificial intelligence and sustainable practices; and implementing policies that reduce barriers to employment and job retention.
WTTC emphasized that collaboration between governments, educators and industry stakeholders will be essential. Organization, Organization, travel and tourism can not only fill the predicted gap, but also continue to drive innovation, prosperity and opportunity for societies of societies.
The Rome summit, hosted in partnership with the Rome Ministry of Tourism, the Rome and Lazio region, (Italian National Tourism Council) and the Lazio region, placed workforce planning at the center of the Global Tourism Future Agenda.
