Travel Direct acquires ATPI to form $6 billion travel management powerhouse, ettravelworld

Image credit – iStock-635974362

A leading corporate travel management firm, Actore, Inc., has announced the acquisition of long-standing partner ATPI, marking a significant consolidation in the global travel management sector. The combined entity will manage $6 billion in annual travel spending and offerings across the corporate, leisure, events and specialty industries.

ATPI, one of the most established international travel and event management companies, has had a strategic partnership with direct travel for several years. This acquisition represents a natural extension of that partnership focused on greater scale, technology innovation and improved service delivery for multinational clients.

The deal also supports the global role of Avenir Travel Edition, the next generation platform of direct travel. The solution is designed to improve the travel experience, provide travel managers with real-time insights and create new value propositions for suppliers.

“ATPI is in the international travel management space and has a strong history of collaboration with direct travel, making it a perfect fit to strengthen our efforts to provide them with exceptional service at scale,” said CHRISTAL BEMONT, CEO of direct travel. “This partnership represents a moment in time, transforming managed journeys and management journeys across sectors and geographies, enabling elegant solutions and a seamless experience for customers.”

Ian Sinderson, CEO of ATPI, said, “ATPI and direct travel will demonstrate how the world engages in successful commercial partnerships, while also enabling us to better serve customers through our combined expertise, technologies and teams.

The acquisition also increases the presence of direct travel in specialty markets including energy, marine, sports and mining. These industries require specialized solutions, and ATPI’s track record of innovation and proprietary technologies provides a strong foundation for expansion.

Jefferies LLC served as exclusive financial advisor and Perkins Coie LLP served as legal counsel to Direct Travel. Baird served as ATPI’s exclusive financial advisor.

Join the 2M+ community of industry professionals.

Subscribe to the newsletter to get the latest insights and analysis in your inbox.

EttravelWorld industry on your smartphone.